A data profile of the people who buy, follow and care about Woman in Brazil — modelled from more than twelve digital signal sources. Woman has an estimated audience of 20,888,982 people in Brazil.
Woman has an estimated audience of 20,888,982 people in Brazil. 76.6% are female, 23.4% are male, average age 39.6. Top brand affinities: Spas, Happiness, MSN, Dafiti, Weddings.
Top brand affinities include Spas, Happiness, MSN, with strongest over-indexing on Spas (1.87× the country average).
Demographically, the Woman audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Woman fan in Brazil is more female, around 39.6 years old, with strong Individualism tendencies and a notable affinity for Spas.
The key figures that characterise the Woman profile in Brazil.
76.6% are female, 23.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 39.6 |
| Estimated audience size | 20,888,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Woman audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.33× | ||
| 02 | Spas | Beauty & Wellness | 1.87× | ||
| 03 | Island | Travel & Leisure | 1.85× | ||
| 04 | Dafiti | Fashion & Accessoires | 1.81× | ||
| 05 | MSN | News | 1.79× | ||
| 06 | C&A | Shopping | 1.73× | ||
| 07 | Valentine's Day | Kids & Family | 1.72× | ||
| 08 | Weddings | Kids & Family | 1.67× | ||
| 09 | Lodging | Travel & Leisure | 1.65× | ||
| 10 | Bossa nova | Music & Radio | 1.64× | ||
| 11 | Waxing | Beauty & Wellness | 1.63× | ||
| 12 | Mexico | Travel & Leisure | 1.58× | ||
| 13 | Happiness | Health | 1.57× | ||
| 14 | Facial | Beauty & Wellness | 1.56× | ||
| 15 | Call centre | Technology & Electronics | 1.56× | ||
| 16 | Lojas Renner | Fashion & Accessoires | 1.55× | ||
| 17 | Microwave oven | Home & Garden | 1.54× | ||
| 18 | Millie Bobby Brown | Movies & TV | 1.52× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Happy hour | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Extroversion | THRILL | 1.27× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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