Woman Audience in Brazil
Woman has an estimated audience of 20,888,982 people in Brazil. 76.6% are female, 23.4% are male, average age 39.6. Top brand affinities: Nature, Beauty, Family, WhatsApp, Preta Gil.
Top brand affinities include Nature, Beauty, Family, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Woman audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 39.6 |
| Estimated audience size | 20,888,982 |
Audience persona
The typical Woman fan in Brazil is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Beauty | 1.51× | Beauty & Wellness |
| Family | 1.66× | Kids & Family |
| 1.52× | Internet & Social Media | |
| Preta Gil | 1.6× | Music & Radio |
| Spas | 2.07× | Beauty & Wellness |
| Social media | 1.57× | Business & Career |
| Kitchen | 1.55× | Home & Garden |
| Happiness | 1.76× | Health |
| Electrolux | 2.18× | Home & Garden |
| Sport Club do Recife | 1.93× | Sports |
| 1.69× | Technology & Electronics | |
| Telegram | 2.06× | Internet & Social Media |
| Hairstyle | 2.01× | Beauty & Wellness |
| Toys | 1.64× | Games |
| Weddings | 1.87× | Kids & Family |
| Dogs | 1.5× | Pets & Animals |
| Apartment | 1.55× | Business & Career |
| TripAdvisor | 2.11× | Travel & Leisure |
| Havaianas | 2.06× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.22 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.19 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.