Woman Audience in Mexico
Woman has an estimated audience of 12,274,190 people in Mexico. 58.4% are female, 41.6% are male, average age 34.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (287.48× the country average). Demographically, the Woman audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 34.5 |
| Estimated audience size | 12,274,190 |
Audience persona
The typical Woman fan in Mexico is more female, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Woman fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 287.48× | Shopping |
| Costa Rica | 492.99× | Travel & Leisure |
| Game consoles | 151.89× | Technology & Electronics |
| Catholic Church | 119.3× | Politics & Society |
| Exfoliation (cosmetology) | 219.47× | Beauty & Wellness |
| Sarcasm | 86.7× | Politics & Society |
| Travel agency | 80.18× | Travel & Leisure |
| Mobile game | 65.58× | Games |
| Banana | 59.32× | Food & Beverages |
| Valentine's Day | 117.95× | Kids & Family |
| El País | 58.02× | News |
| Dentistry | 53.45× | Business & Career |
| Broadcasting of sports events | 66.49× | Movies & TV |
| Daily Horoscope | 539.34× | Internet & Social Media |
| Sexology | 40.42× | Kids & Family |
| Freeware | 29.34× | Technology & Electronics |
| Breastfeeding | 38.46× | Kids & Family |
| Love & Sex | 45.35× | Kids & Family |
| Multi-level marketing | 44.98× | Business & Career |
| Pilsner | 45.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.55 |
| Travelling | THRILL | 20.98 |
| Urban Lifestyle | OPEN | 3.82 |
| Design Affinity | PREMIUM | 2.64 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.