A data profile of the people who buy, follow and care about Woman in Mexico — modelled from more than twelve digital signal sources. Woman has an estimated audience of 12,274,190 people in Mexico.
Woman has an estimated audience of 12,274,190 people in Mexico. 58.4% are female, 41.6% are male, average age 34.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (287.48× the country average).
Demographically, the Woman audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Woman fan in Mexico is more female, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Woman profile in Mexico.
58.4% are female, 41.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 34.5 |
| Estimated audience size | 12,274,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Woman audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 539.34× | ||
| 02 | Costa Rica | Travel & Leisure | 492.99× | ||
| 03 | Shopping and fashion | Shopping | 287.48× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 219.47× | ||
| 05 | Game consoles | Technology & Electronics | 151.89× | ||
| 06 | Catholic Church | Politics & Society | 119.30× | ||
| 07 | Valentine's Day | Kids & Family | 117.95× | ||
| 08 | Sarcasm | Politics & Society | 86.70× | ||
| 09 | Travel agency | Travel & Leisure | 80.18× | ||
| 10 | Broadcasting of sports events | Movies & TV | 66.49× | ||
| 11 | Mobile game | Games | 65.58× | ||
| 12 | Banana | Food & Beverages | 59.32× | ||
| 13 | El País | News | 58.02× | ||
| 14 | Dentistry | Business & Career | 53.45× | ||
| 15 | Pilsner | Food & Beverages | 45.63× | ||
| 16 | Love & Sex | Kids & Family | 45.35× | ||
| 17 | Multi-level marketing | Business & Career | 44.98× | ||
| 18 | Sexology | Kids & Family | 40.42× | ||
| 19 | Breastfeeding | Kids & Family | 38.46× | ||
| 20 | Freeware | Technology & Electronics | 29.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.55× | |
| Travelling | THRILL | 20.98× | |
| Urban Lifestyle | OPEN | 3.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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