Woman Audience in Mexico
Woman has an estimated audience of 12,274,190 people in Mexico. 58.4% are female, 41.6% are male, average age 34.5. Top brand affinities: Mobile payment, Puma, Anti-aging cream, Catholic Church, MSN.
Top brand affinities include Mobile payment, Puma, Anti-aging cream, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Woman audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 34.5 |
| Estimated audience size | 12,274,190 |
Audience persona
The typical Woman fan in Mexico is more female, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.28× | Politics & Society |
| MSN | 2.29× | News |
| Sarcasm | 2.51× | Politics & Society |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Banana | 2.27× | Food & Beverages |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Travel agency | 2.4× | Travel & Leisure |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Game consoles | 1.63× | Technology & Electronics |
| Nightlife | 2.1× | Arts & Culture |
| Pedro Pascal | 2× | Movies & TV |
| Streetwear | 2.35× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.01 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.