Woman Audience in Canada
Woman has an estimated audience of 9,552,196 people in Canada. 67.0% are female, 33.0% are male, average age 42.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TMZ, Reddit, Hardware store, Subway, Innovation.
The average Woman fan in Canada is 42.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TMZ, Reddit, Hardware store, with strongest over-indexing on TMZ (1.91× the country average). Demographically, the Woman audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Woman fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.4 |
| Estimated audience size | 9,552,196 |
Audience persona
The typical Woman fan in Canada is more female, around 42.4 years old, with strong Individualism tendencies and a notable affinity for TMZ.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,101,271 | 1.27× |
| Quebec | 1,652,246 | 0.72× |
| British Columbia | 1,535,035 | 1.07× |
| Alberta | 1,356,519 | 1.15× |
| Manitoba | 391,293 | 1.1× |
| Saskatchewan | 318,593 | 1.05× |
| Nova Scotia | 271,498 | 0.95× |
| New Brunswick | 243,573 | 1.1× |
| Newfoundland and Labrador | 124,631 | 0.86× |
| Prince Edward Island | 40,128 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TMZ | 1.91× | Internet & Social Media |
| 1.68× | Internet & Social Media | |
| Hardware store | 1.64× | Home & Garden |
| Subway | 1.5× | Food & Beverages |
| Innovation | 1.69× | Business & Career |
| TV talkshows | 1.51× | Movies & TV |
| Zoo | 1.76× | Kids & Family |
| Tabloid (newspaper format) | 1.91× | Literature |
| TV game shows | 1.6× | Movies & TV |
| Microwave oven | 1.91× | Home & Garden |
| Veterinary medicine | 1.5× | Business & Career |
| Virtual reality | 1.74× | Technology & Electronics |
| Britney Spears | 1.91× | Music & Radio |
| Cupcake | 1.64× | Food & Beverages |
| Rail transport | 1.64× | Travel & Leisure |
| Kitchenware | 1.53× | Home & Garden |
| Lottery | 1.63× | Games |
| Convenience store | 1.6× | Food & Beverages |
| Tom Cruise | 1.75× | Movies & TV |
| Golden Globe Award | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.48 |
| Tradition | CONSERVATISM | 1.44 |
| Convenience Orientation | PREMIUM | 1.39 |
| Indulgence | JOY | 1.38 |
| Career Orientation | POWER | 1.28 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
See Woman audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Woman have in Canada?
Woman has an estimated audience of 9,552,196 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Woman fans?
67.0% of Woman fans are female, 33.0% are male, with an average age of 42.4 years.
Which brands do Woman fans like most?
Woman fans show strongest brand affinity for TMZ (1.91×), Reddit (1.68×), and Hardware store (1.64×) over the country average.
Where do Woman fans live in Canada?
Woman fans in Canada are most concentrated in Ontario (reach 5,101,271), Quebec (reach 1,652,246), and British Columbia (reach 1,535,035). These three regions account for the largest share of the active audience.
What other brands do Woman fans also like?
Beyond Woman itself, the audience over-indexes on Reddit (1.68×), Hardware store (1.64×), Subway (1.5×), and Innovation (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.