A data profile of the people who buy, follow and care about Woman in Canada — modelled from more than twelve digital signal sources. Woman has an estimated audience of 9,552,196 people in Canada.
The average Woman fan in Canada is 42.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TMZ, Reddit, Hardware store, with strongest over-indexing on TMZ (1.91× the country average).
Demographically, the Woman audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Woman fan in Canada is more female, around 42.4 years old, with strong Individualism tendencies and a notable affinity for TMZ.
The key figures that characterise the Woman profile in Canada.
67.0% are female, 33.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.4 |
| Estimated audience size | 9,552,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Woman audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
Where the Woman audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.27× | |
| 02 | Alberta | ~1.5M | 1.15× | |
| 03 | Manitoba | ~400K | 1.10× | |
| 04 | New Brunswick | ~200K | 1.10× | |
| 05 | British Columbia | ~1.5M | 1.07× | |
| 06 | Saskatchewan | ~300K | 1.05× | |
| 07 | Nova Scotia | ~300K | 0.95× | |
| 08 | Newfoundland and Labrador | ~100K | 0.86× | |
| 09 | Prince Edward Island | ~40K | 0.85× | |
| 10 | Quebec | ~1.5M | 0.72× |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TMZ | Internet & Social Media | 1.91× | ||
| 02 | Tabloid (newspaper format) | Literature | 1.91× | ||
| 03 | Microwave oven | Home & Garden | 1.91× | ||
| 04 | Britney Spears | Music & Radio | 1.91× | ||
| 05 | Zoo | Kids & Family | 1.76× | ||
| 06 | Tom Cruise | Movies & TV | 1.75× | ||
| 07 | Virtual reality | Technology & Electronics | 1.74× | ||
| 08 | Innovation | Business & Career | 1.69× | ||
| 09 | Golden Globe Award | Movies & TV | 1.69× | ||
| 10 | Internet & Social Media | 1.68× | |||
| 11 | Hardware store | Home & Garden | 1.64× | ||
| 12 | Cupcake | Food & Beverages | 1.64× | ||
| 13 | Rail transport | Travel & Leisure | 1.64× | ||
| 14 | Lottery | Games | 1.63× | ||
| 15 | TV game shows | Movies & TV | 1.60× | ||
| 16 | Convenience store | Food & Beverages | 1.60× | ||
| 17 | Kitchenware | Home & Garden | 1.53× | ||
| 18 | TV talkshows | Movies & TV | 1.51× | ||
| 19 | Subway | Food & Beverages | 1.50× | ||
| 20 | Veterinary medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.85× |
Woman has an estimated audience of 9,552,196 people in Canada, concentrated in Ontario and Quebec.
67.0% of Woman fans are female, 33.0% are male, with an average age of 42.4 years.
Woman fans show strongest brand affinity for TMZ (1.91×), Reddit (1.68×), and Hardware store (1.64×) over the country average.
Woman fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Woman itself, the audience over-indexes on Reddit (1.68×), Hardware store (1.64×), Subway (1.5×), and Innovation (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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