A data profile of the people who buy, follow and care about Subway in Canada — modelled from more than twelve digital signal sources. Subway has an estimated audience of 6,056,762 people in Canada.
The average Subway fan in Canada is 37.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Arby's, Chick-fil-A, with strongest over-indexing on Tim Horton (3.1× the country average).
Demographically, the Subway audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Subway fan in Canada is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Subway profile in Canada.
51.0% are female, 49.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.0 |
| Estimated audience size | 6,056,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Subway audience comes from Canada.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
Where the Subway audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.14× | |
| 02 | Quebec | ~1.5M | 1.11× | |
| 03 | New Brunswick | ~200K | 1.10× | |
| 04 | Alberta | ~800K | 1.09× | |
| 05 | Nova Scotia | ~200K | 1.06× | |
| 06 | Manitoba | ~200K | 1.01× | |
| 07 | Saskatchewan | ~200K | 0.99× | |
| 08 | British Columbia | ~900K | 0.97× | |
| 09 | Newfoundland and Labrador | ~80K | 0.84× | |
| 10 | Prince Edward Island | ~20K | 0.71× |
The strongest cross-interests of the Subway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arby's | Food & Beverages | 7.76× | ||
| 02 | Olive Garden | Food & Beverages | 5.25× | ||
| 03 | Sandwich | Food & Beverages | 3.56× | ||
| 04 | Chick-fil-A | Food & Beverages | 3.22× | ||
| 05 | Five Guys | Food & Beverages | 3.14× | ||
| 06 | Tim Horton | Sports | 3.10× | ||
| 07 | Catherine O'Hara | Movies & TV | 2.53× | ||
| 08 | Domino's Pizza | Food & Beverages | 2.19× | ||
| 09 | Dollarama | Shopping | 2.06× | ||
| 10 | KFC | Food & Beverages | 2.05× | ||
| 11 | Take-out | Food & Beverages | 2.04× | ||
| 12 | Google Maps | Internet & Social Media | 2.03× | ||
| 13 | Pizza Hut | Food & Beverages | 1.91× | ||
| 14 | Loto-Québec | Games | 1.89× | ||
| 15 | Burger King | Food & Beverages | 1.85× | ||
| 16 | McDonald's | Food & Beverages | 1.77× | ||
| 17 | Education | Business & Career | 1.75× | ||
| 18 | Comedy movies | Movies & TV | 1.66× | ||
| 19 | Montreal | Travel & Leisure | 1.64× | ||
| 20 | Pop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.81× | |
| Extroversion | THRILL | 0.93× |
Subway's target market in Canada covers an estimated 6,056,762 people, concentrated in Ontario and Quebec.
51.0% of the Subway audience are female, 49.0% are male, with an average age of 37.0 years.
Subway fans show strongest brand affinity for Tim Horton (3.1×), Arby's (7.76×), and Chick-fil-A (3.22×) over the country average.
Subway fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Subway itself, the audience over-indexes on Arby's (7.76×), Chick-fil-A (3.22×), Sandwich (3.56×), and Education (1.75×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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