Subway Audience in Canada
Subway has an estimated audience of 6,056,762 people in Canada. 51.0% are female, 49.0% are male, average age 37.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, Arby's, Chick-fil-A, Sandwich, Education.
The average Subway fan in Canada is 37.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, Arby's, Chick-fil-A, with strongest over-indexing on Tim Horton (3.1× the country average). Demographically, the Subway audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Subway fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.0 |
| Estimated audience size | 6,056,762 |
Audience persona
The typical Subway fan in Canada is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,891,004 | 1.14× |
| Quebec | 1,616,066 | 1.11× |
| British Columbia | 876,950 | 0.97× |
| Alberta | 811,978 | 1.09× |
| Manitoba | 228,679 | 1.01× |
| Nova Scotia | 191,591 | 1.06× |
| Saskatchewan | 190,643 | 0.99× |
| New Brunswick | 153,115 | 1.1× |
| Newfoundland and Labrador | 77,047 | 0.84× |
| Prince Edward Island | 21,027 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 3.1× | Sports |
| Arby's | 7.76× | Food & Beverages |
| Chick-fil-A | 3.22× | Food & Beverages |
| Sandwich | 3.56× | Food & Beverages |
| Education | 1.75× | Business & Career |
| Comedy movies | 1.66× | Movies & TV |
| Dollarama | 2.06× | Shopping |
| Google Maps | 2.03× | Internet & Social Media |
| Catherine O'Hara | 2.53× | Movies & TV |
| KFC | 2.05× | Food & Beverages |
| Pizza Hut | 1.91× | Food & Beverages |
| Montreal | 1.64× | Travel & Leisure |
| Loto-Québec | 1.89× | Games |
| Pop music | 1.52× | Music & Radio |
| Five Guys | 3.14× | Food & Beverages |
| Take-out | 2.04× | Food & Beverages |
| Olive Garden | 5.25× | Food & Beverages |
| New York City | 1.72× | Travel & Leisure |
| Dairy Queen | 2.2× | Food & Beverages |
| Firehouse Subs | 3.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.52 |
| Convenience Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.43 |
| Career Orientation | POWER | 1.37 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Brazil | 5.9% |
| United Kingdom | 5.7% |
See Subway audiences in other countries
More Fast food restaurants audiences in Canada
- Pizza Hut (6,328,003)
- KFC (5,687,525)
- Burger King (5,556,726)
- Taco Bell (2,918,240)
- Five Guys (2,192,294)
Frequently asked questions
How many fans does Subway have in Canada?
Subway has an estimated audience of 6,056,762 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Subway fans?
51.0% of Subway fans are female, 49.0% are male, with an average age of 37.0 years.
Which brands do Subway fans like most?
Subway fans show strongest brand affinity for Tim Horton (3.1×), Arby's (7.76×), and Chick-fil-A (3.22×) over the country average.
Where do Subway fans live in Canada?
Subway fans in Canada are most concentrated in Ontario (reach 2,891,004), Quebec (reach 1,616,066), and British Columbia (reach 876,950). These three regions account for the largest share of the active audience.
What other brands do Subway fans also like?
Beyond Subway itself, the audience over-indexes on Arby's (7.76×), Chick-fil-A (3.22×), Sandwich (3.56×), and Education (1.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.