A data profile of the people who buy, follow and care about Subway in United Kingdom — modelled from more than twelve digital signal sources. Subway has an estimated audience of 7,033,375 people in United Kingdom.
The average Subway fan in United Kingdom is 38.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Scooby-Doo, Greggs, Pizza Hut, with strongest over-indexing on Scooby-Doo (4.67× the country average).
Demographically, the Subway audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Subway fan in United Kingdom is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Subway profile in United Kingdom.
53.5% are female, 46.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.9 |
| Estimated audience size | 7,033,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 20% |
of the worldwide Subway audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
Where the Subway audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.63× | |
| 02 | Northern Ireland | ~300K | 1.25× | |
| 03 | Scotland | ~800K | 1.23× | |
| 04 | East Midlands | ~600K | 1.16× | |
| 05 | Wales | ~400K | 1.07× | |
| 06 | South West | ~600K | 1.00× | |
| 07 | East of England | ~600K | 0.92× | |
| 08 | West Midlands | ~300K | 0.91× | |
| 09 | Greater London | ~800K | 0.90× | |
| 10 | South East | ~800K | 0.86× | |
| 11 | North East | ~200K | 0.84× | |
| 12 | Yorkshire and the Humber | ~400K | 0.78× | |
| 13 | England | ~3M | 0.46× |
The strongest cross-interests of the Subway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scooby-Doo | Movies & TV | 4.67× | ||
| 02 | Pizza Hut | Food & Beverages | 4.27× | ||
| 03 | PizzaExpress | Food & Beverages | 2.86× | ||
| 04 | Greggs | Food & Beverages | 2.85× | ||
| 05 | KFC | Food & Beverages | 2.72× | ||
| 06 | Burger King | Food & Beverages | 2.71× | ||
| 07 | Screwfix | Home & Garden | 2.32× | ||
| 08 | Just Eat | Food & Beverages | 2.15× | ||
| 09 | Dunelm | Home & Garden | 2.05× | ||
| 10 | Superdrug | Shopping | 1.94× | ||
| 11 | McDonald's | Food & Beverages | 1.92× | ||
| 12 | Breaking news | Movies & TV | 1.87× | ||
| 13 | Home Bargains | Shopping | 1.86× | ||
| 14 | Morrisons | Food & Beverages | 1.79× | ||
| 15 | BBC iPlayer | Movies & TV | 1.79× | ||
| 16 | Argos (retailer) | Shopping | 1.70× | ||
| 17 | Daily Express | News | 1.66× | ||
| 18 | Aldi | Shopping | 1.64× | ||
| 19 | Asda | Shopping | 1.64× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.42× | |
| Family Orientation | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Design Affinity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.77× |
Subway's target market in United Kingdom covers an estimated 7,033,375 people, concentrated in England and North West.
53.5% of the Subway audience are female, 46.5% are male, with an average age of 38.9 years.
Subway fans show strongest brand affinity for Scooby-Doo (4.67×), Greggs (2.85×), and Pizza Hut (4.27×) over the country average.
Subway fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~1M), and Greater London (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Subway itself, the audience over-indexes on Greggs (2.85×), Pizza Hut (4.27×), Screwfix (2.32×), and KFC (2.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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