A data profile of the people who buy, follow and care about PizzaExpress in United Kingdom — modelled from more than twelve digital signal sources. PizzaExpress has an estimated audience of 5,422,810 people in United Kingdom.
The average PizzaExpress fan in United Kingdom is 41.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Demi Moore, Just Eat, Jessica Alba, with strongest over-indexing on Demi Moore (8.41× the country average).
Demographically, the PizzaExpress audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical PizzaExpress fan in United Kingdom is more female, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Demi Moore.
The key figures that characterise the PizzaExpress profile in United Kingdom.
62.1% are female, 37.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.4 |
| Estimated audience size | 5,422,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide PizzaExpress audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 57.7% |
| United States | 6.9% |
| Italy | 4.2% |
Where the PizzaExpress audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~1M | 1.84× | |
| 02 | Yorkshire and the Humber | ~500K | 1.23× | |
| 03 | East of England | ~600K | 1.21× | |
| 04 | Scotland | ~500K | 1.17× | |
| 05 | West Midlands | ~200K | 1.06× | |
| 06 | Northern Ireland | ~200K | 1.00× | |
| 07 | England | ~4M | 0.95× | |
| 08 | South West | ~400K | 0.90× | |
| 09 | Wales | ~300K | 0.87× | |
| 10 | East Midlands | ~300K | 0.72× | |
| 11 | North East | ~100K | 0.57× | |
| 12 | North West | ~300K | 0.48× |
The strongest cross-interests of the PizzaExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brie Larson | Movies & TV | 9.69× | ||
| 02 | Demi Moore | Movies & TV | 8.41× | ||
| 03 | Bryan Cranston | Movies & TV | 7.56× | ||
| 04 | Jessica Alba | Movies & TV | 7.42× | ||
| 05 | Danny DeVito | Movies & TV | 6.71× | ||
| 06 | Gal Gadot | Fashion & Accessoires | 6.60× | ||
| 07 | Seth Rogen | Movies & TV | 6.39× | ||
| 08 | Gwyneth Paltrow | Movies & TV | 5.84× | ||
| 09 | Hugh Laurie | Movies & TV | 5.58× | ||
| 10 | Flightradar24 | Travel & Leisure | 5.54× | ||
| 11 | Hugh Grant | Movies & TV | 5.53× | ||
| 12 | Tom Hiddleston | Movies & TV | 5.49× | ||
| 13 | Zac Efron | Movies & TV | 4.88× | ||
| 14 | Michael Caine | Movies & TV | 4.87× | ||
| 15 | Matthew McConaughey | Movies & TV | 4.71× | ||
| 16 | Jim Carrey | Movies & TV | 4.51× | ||
| 17 | Tom Holland | Movies & TV | 4.50× | ||
| 18 | Just Eat | Food & Beverages | 2.85× | ||
| 19 | Pizza Hut | Food & Beverages | 2.74× | ||
| 20 | Pizza | Food & Beverages | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Creativity | OPEN | 1.01× | |
| Community Orientation | OPEN | 1.04× |
PizzaExpress's target market in United Kingdom covers an estimated 5,422,810 people, concentrated in England and South East.
62.1% of the PizzaExpress audience are female, 37.9% are male, with an average age of 41.4 years.
PizzaExpress fans show strongest brand affinity for Demi Moore (8.41×), Just Eat (2.85×), and Jessica Alba (7.42×) over the country average.
PizzaExpress fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~1M), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond PizzaExpress itself, the audience over-indexes on Just Eat (2.85×), Jessica Alba (7.42×), Brie Larson (9.69×), and Bryan Cranston (7.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for PizzaExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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