Olive Garden Audience in United States

Olive Garden logo

Olive Garden has an estimated audience of 31,226,753 people in United States. 61.6% are female, 38.4% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Wawa Inc., Texas Roadhouse, LongHorn Steakhouse, Outback Steakhouse, Applebee's.

The average Olive Garden fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Wawa Inc., Texas Roadhouse, LongHorn Steakhouse, with strongest over-indexing on Wawa Inc. (5.11× the country average). Demographically, the Olive Garden audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Olive Garden fans

Demographic split for Olive Garden audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.1
Estimated audience size31,226,753

Audience persona

The typical Olive Garden fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Wawa Inc..

Top regions in United States

Top regions ranked by reach for Olive Garden in United States
RegionReachAffinity
Texas3,966,2861.48×
California3,272,5570.95×
Florida2,870,3061.36×
Ohio1,340,6711.39×
Pennsylvania1,215,9611.16×
Illinois1,193,8361.15×
New York1,158,8340.66×
Georgia1,129,9351.17×
North Carolina1,103,2051.17×
Michigan973,3471.19×
Arizona851,1721.33×
Virginia819,3741.08×
Indiana745,4071.31×
Tennessee728,6071.16×
New Jersey664,5000.84×
Washington617,8950.99×
South Carolina553,5271.18×
Missouri552,7111.1×
Colorado530,0771.08×
Maryland528,9460.99×
Wisconsin519,8431.11×
Massachusetts493,6310.8×
Alabama469,2701.08×
Oklahoma425,4371.23×
Utah424,6111.52×
Minnesota410,6870.92×
Kentucky392,8201×
Nevada347,8511.15×
Oregon325,2500.91×
Louisiana312,2380.78×
Arkansas286,5711.11×
Kansas286,5451.16×
Iowa276,4841.07×
Connecticut245,8310.78×
New Mexico199,7471.28×
Mississippi182,5710.71×
Nebraska176,3191.13×
Idaho169,8591.08×
West Virginia155,2501.07×
New Hampshire100,5490.82×
Delaware88,0251.02×
Maine86,6100.77×
Rhode Island81,8570.82×
Hawaii73,9860.55×
North Dakota59,2750.92×
Washington, District of Columbia50,5630.54×
South Dakota48,0890.67×
Montana41,9740.48×
Alaska40,2730.6×
Wyoming30,5370.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olive Garden audience
BrandAffinityCategory
Wawa Inc.5.11×Shopping
Texas Roadhouse3.33×Food & Beverages
LongHorn Steakhouse4.81×Food & Beverages
Outback Steakhouse5.31×Food & Beverages
Applebee's4.75×Food & Beverages
Red Lobster5.13×Food & Beverages
Panera Bread3.17×Food & Beverages
The Cheesecake Factory5.2×Food & Beverages
Buffalo Wild Wings2.99×Food & Beverages
Panda Express2.63×Food & Beverages
Kroger2.43×Food & Beverages
Wingstop2.5×Food & Beverages
QuikTrip3.58×Shopping
Slickdeals6.51×Shopping
IHOP2.85×Food & Beverages
Popeyes Louisiana Kitchen3.76×Food & Beverages
Doordash2.28×Food & Beverages
Waffle House3.15×Food & Beverages
Little Caesars2.31×Food & Beverages
Red Robin4.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olive Garden audience
TraitClusterScore
Luxury OrientationPREMIUM2.05
Risk AppetiteTHRILL1.56
Convenience OrientationPREMIUM1.55
LGBTQ+ IdentityOPEN1.54
Family OrientationCONSERVATISM1.49
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Olive Garden
CountryShare
United States87.8%
Canada2.1%
Brazil1.0%

See Olive Garden audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Olive Garden have in United States?

Olive Garden has an estimated audience of 31,226,753 people in United States, concentrated in Texas and California.

What is the gender split and age of Olive Garden fans?

61.6% of Olive Garden fans are female, 38.4% are male, with an average age of 42.1 years.

Which brands do Olive Garden fans like most?

Olive Garden fans show strongest brand affinity for Wawa Inc. (5.11×), Texas Roadhouse (3.33×), and LongHorn Steakhouse (4.81×) over the country average.

Where do Olive Garden fans live in United States?

Olive Garden fans in United States are most concentrated in Texas (reach 3,966,286), California (reach 3,272,557), and Florida (reach 2,870,306). These three regions account for the largest share of the active audience.

What other brands do Olive Garden fans also like?

Beyond Olive Garden itself, the audience over-indexes on Texas Roadhouse (3.33×), LongHorn Steakhouse (4.81×), Outback Steakhouse (5.31×), and Applebee's (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olive Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.