Rascasse Audience Intelligence

Olive Garden Target Market in United States

A data profile of the people who buy, follow and care about Olive Garden in United States — modelled from more than twelve digital signal sources. Olive Garden has an estimated audience of 30,950,132 people in United States.

#10among Fast food restaurants in United States#92among Brand in United States#86in Food & Beverages

The average Olive Garden fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wawa Inc., Texas Roadhouse, Popeyes Louisiana Kitchen, with strongest over-indexing on Wawa Inc. (5.11× the country average).

Demographically, the Olive Garden audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olive Garden fan in United States is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wawa Inc..

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olive Garden profile in United States.

Audience size
31M
in United States
Gender
61.6%♀
38.4% male
Age
42.1
average years
Country rank
#874
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Olive Garden

61.6% are female, 38.4% are male, average age 42.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Olive Garden audience in United States
MetricValue
Female61.6%
Male38.4%
Average age42.1
Estimated audience size30,950,132
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Olive Garden audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Olive Garden audience comes from United States.

Worldwide audience distribution share by country for Olive Garden
CountryShare
United States87.2%
Canada2.3%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olive Garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Olive Garden customers by region in United States
#RegionReachAffinity×
01Utah~400K1.44×
02Texas~3.5M1.38×
03Ohio~1.5M1.34×
04New Mexico~200K1.34×
05Florida~2.5M1.30×
06Arizona~800K1.30×
07Indiana~700K1.30×
08Oklahoma~400K1.19×
09West Virginia~200K1.19×
10Kansas~300K1.18×
11Nevada~400K1.17×
12Arkansas~300K1.15×
13Michigan~900K1.14×
14South Carolina~500K1.14×
15Nebraska~200K1.14×
16North Dakota~70K1.14×
17Wisconsin~500K1.13×
18Idaho~200K1.13×
19Georgia~1M1.12×
20Pennsylvania~1M1.11×
21North Carolina~1M1.11×
22Tennessee~700K1.11×
23Iowa~300K1.11×
24Missouri~500K1.09×
25Alabama~500K1.09×
26Illinois~1M1.08×
27Delaware~90K1.07×
28Colorado~500K1.05×
29Virginia~800K1.03×
30Kentucky~400K0.99×
31Maryland~500K0.98×
32Washington~600K0.93×
33Minnesota~400K0.91×
34California~3M0.90×
35Oregon~300K0.88×
36Louisiana~300K0.85×
37South Dakota~60K0.82×
38Rhode Island~80K0.81×
39New Jersey~600K0.80×
40Maine~90K0.80×
41Connecticut~200K0.78×
42Mississippi~200K0.78×
43New Hampshire~100K0.78×
44Wyoming~40K0.77×
45Massachusetts~500K0.75×
46Alaska~50K0.69×
47New York~1M0.63×
48Montana~50K0.57×
49Hawaii~70K0.54×
50Washington, District of Columbia~50K0.52×
Fig. 06

Affinity by region

Affinity by region — Olive Garden, United States
0.52×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olive Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olive Garden audience
#·InterestCategoryAffinity×
01SlickdealsShopping6.51×
02Outback SteakhouseFood & Beverages5.31×
03The Cheesecake FactoryFood & Beverages5.20×
04Red LobsterFood & Beverages5.13×
05Wawa Inc.Shopping5.11×
06LongHorn SteakhouseFood & Beverages4.81×
07Applebee'sFood & Beverages4.75×
08Denny'sFood & Beverages4.05×
09Popeyes Louisiana KitchenFood & Beverages3.76×
10QuikTripShopping3.58×
11Texas RoadhouseFood & Beverages3.33×
12Panera BreadFood & Beverages3.17×
13Waffle HouseFood & Beverages3.15×
14Buffalo Wild WingsFood & Beverages2.99×
15IHOPFood & Beverages2.85×
16Panda ExpressFood & Beverages2.63×
17WingstopFood & Beverages2.50×
18KrogerFood & Beverages2.43×
19DoordashFood & Beverages2.28×
20Trader Joe'sShopping2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olive Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olive Garden audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.17×
Design AffinityPREMIUM1.10×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olive Garden audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
TraditionCONSERVATISM0.92×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Olive Garden's target market in United States?

Olive Garden's target market in United States covers an estimated 30,950,132 people, concentrated in Texas and California.

02

What is the gender split and age of Olive Garden customers?

61.6% of the Olive Garden audience are female, 38.4% are male, with an average age of 42.1 years.

03

Which brands do Olive Garden fans like most?

Olive Garden fans show strongest brand affinity for Wawa Inc. (5.11×), Texas Roadhouse (3.33×), and Popeyes Louisiana Kitchen (3.76×) over the country average.

04

Where do Olive Garden fans live in United States?

Olive Garden fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Olive Garden fans also like?

Beyond Olive Garden itself, the audience over-indexes on Texas Roadhouse (3.33×), Popeyes Louisiana Kitchen (3.76×), LongHorn Steakhouse (4.81×), and Outback Steakhouse (5.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See Olive Garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olive Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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