Rascasse Audience Intelligence

Denny's Target Market in United States

A data profile of the people who buy, follow and care about Denny's in United States — modelled from more than twelve digital signal sources. Denny's has an estimated audience of 16,579,655 people in United States.

#14among Fast food restaurants in United States#201among Brand in United States#173in Food & Beverages

The average Denny's fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Waffle House, IHOP, Steak 'n Shake, with strongest over-indexing on Waffle House (10.6× the country average).

Demographically, the Denny's audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denny's fan in United States is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Waffle House.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denny's profile in United States.

Audience size
16.6M
in United States
Gender
59.7%♀
40.3% male
Age
41.5
average years
Country rank
#2077
Brand in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Denny's

59.7% are female, 40.3% are male, average age 41.5.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Denny's audience in United States
MetricValue
Female59.7%
Male40.3%
Average age41.5
Estimated audience size16,579,655
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Denny's audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Denny's audience comes from United States.

Worldwide audience distribution share by country for Denny's
CountryShare
United States85.0%
Canada5.8%
Puerto Rico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denny's audience in United States is strongest.

Fig. 05

Top regions by affinity

Denny's customers by region in United States
#RegionReachAffinity×
01Nevada<1K3.81×
02New Mexico<1K3.04×
03California<1K2.65×
04Arizona<1K2.54×
05Texas<1K1.72×
06Florida<1K1.67×
07Washington<1K1.64×
08Hawaii<1K1.60×
09Utah<1K1.54×
10Wyoming<1K1.50×
11Oregon<1K1.42×
12Wisconsin<1K1.33×
13Indiana<1K1.28×
14Maryland<1K1.23×
15Missouri<1K1.19×
16Illinois<1K1.17×
17North Dakota<1K1.14×
18Idaho<1K1.06×
19Colorado<1K1.01×
20Minnesota<1K0.86×
21Pennsylvania<1K0.82×
22Rhode Island<1K0.82×
23Washington, District of Columbia<1K0.78×
24Ohio<1K0.76×
25Oklahoma<1K0.75×
26Virginia<1K0.72×
27South Carolina<1K0.72×
28Arkansas<1K0.69×
29Kentucky<1K0.68×
30New York<1K0.62×
31North Carolina<1K0.62×
32Louisiana<1K0.62×
33Mississippi<1K0.62×
34Michigan<1K0.60×
35West Virginia<1K0.59×
36Alaska<1K0.59×
37Connecticut<1K0.58×
38Nebraska<1K0.56×
39Kansas<1K0.54×
40Maine<1K0.51×
41Montana<1K0.50×
42South Dakota<1K0.48×
43New Jersey<1K0.45×
44Tennessee<1K0.44×
45New Hampshire<1K0.44×
46Iowa<1K0.42×
47Delaware<1K0.42×
48Georgia<1K0.41×
49Massachusetts<1K0.36×
50Alabama<1K0.30×
Fig. 06

Affinity by region

Affinity by region — Denny's, United States
0.30×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denny's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denny's audience
#·InterestCategoryAffinity×
01Sebastian StanMovies & TV18.36×
02Steak 'n ShakeFood & Beverages14.20×
03True Food KitchenFood & Beverages11.12×
04Waffle HouseFood & Beverages10.60×
05IHOPFood & Beverages8.16×
06Hardee'sFood & Beverages6.25×
07Golden CorralFood & Beverages5.63×
08Panda ExpressFood & Beverages4.75×
09Arby'sFood & Beverages4.45×
10Cracker Barrel Old Country StoreFood & Beverages4.22×
11Applebee'sFood & Beverages3.66×
12Jack in the BoxFood & Beverages3.57×
13Olive GardenFood & Beverages3.16×
14KFCFood & Beverages3.09×
15Burger KingFood & Beverages2.75×
16Texas RoadhouseFood & Beverages2.68×
17Limited liability companyBusiness & Career2.65×
18Wendy'sFood & Beverages2.50×
19Pizza HutFood & Beverages2.36×
20McDonald'sFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denny's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denny's audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.11×
MindfulnessBALANCE1.07×
IndulgenceJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denny's audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
ExtroversionTHRILL0.88×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Denny's's target market in United States?

Denny's's target market in United States covers an estimated 16,579,655 people, concentrated in California and Texas.

02

What is the gender split and age of Denny's customers?

59.7% of the Denny's audience are female, 40.3% are male, with an average age of 41.5 years.

03

Which brands do Denny's fans like most?

Denny's fans show strongest brand affinity for Waffle House (10.6×), IHOP (8.16×), and Steak 'n Shake (14.2×) over the country average.

04

Where do Denny's fans live in United States?

Denny's fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Denny's fans also like?

Beyond Denny's itself, the audience over-indexes on IHOP (8.16×), Steak 'n Shake (14.2×), Panda Express (4.75×), and Sebastian Stan (18.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See Denny's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Denny's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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