Waffle House Audience in United States

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Waffle House has an estimated audience of 20,199,938 people in United States. 60.2% are female, 39.8% are male, average age 40.6. Top regions: Georgia, Florida, Texas. Top brand affinities: Bob Evans, IHOP, Chef (film), Sushi House, Scallop.

The average Waffle House fan in United States is 40.6 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Bob Evans, IHOP, Chef (film), with strongest over-indexing on Bob Evans (16.1× the country average). Demographically, the Waffle House audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Waffle House fans

Demographic split for Waffle House audience in United States
MetricValue
Female60.2%
Male39.8%
Average age40.6
Estimated audience size20,199,938

Audience persona

The typical Waffle House fan in United States is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for Waffle House in United States
RegionReachAffinity
Georgia3,098,0934.98×
Florida2,632,6441.93×
Texas2,229,8181.28×
North Carolina1,654,3292.72×
Tennessee1,217,1033×
South Carolina1,198,4993.94×
Louisiana988,2903.79×
Alabama978,2183.47×
Ohio917,3261.47×
Virginia783,1981.59×
Mississippi666,4384×
Kentucky531,7492.1×
Missouri456,1881.4×
California424,7030.19×
Arkansas411,1332.47×
Pennsylvania348,0400.51×
Indiana340,2220.92×
Maryland271,2190.78×
Oklahoma269,5811.2×
Arizona261,9370.64×
Illinois232,1870.35×
New York228,9910.2×
Colorado216,7430.68×
Michigan151,3240.29×
New Jersey140,0900.27×
Kansas102,9750.65×
Washington82,6960.2×
West Virginia69,9520.74×
Wisconsin63,8940.21×
Massachusetts60,7450.15×
Minnesota58,2150.2×
Nevada50,2400.26×
Delaware49,1340.88×
Oregon43,2420.19×
Iowa41,2990.25×
Connecticut40,5040.2×
New Mexico39,3180.39×
Utah36,9770.2×
Washington, District of Columbia30,7730.51×
Nebraska23,8910.24×
Idaho14,8650.15×
New Hampshire11,0040.14×
Maine10,2400.14×
Hawaii9,7820.11×
Rhode Island9,6770.15×
South Dakota7,0640.15×
Montana6,8550.12×
North Dakota6,0640.15×
Wyoming5,4180.18×
Vermont5,1940.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waffle House audience
BrandAffinityCategory
Bob Evans16.1×Food & Beverages
IHOP6.12×Food & Beverages
Chef (film)23.38×Movies & TV
Sushi House33.89×Food & Beverages
Scallop19.76×Food & Beverages
Tonic water19.78×Food & Beverages
French toast15.71×Food & Beverages
Kimchi17.55×Food & Beverages
Panera Bread2.88×Food & Beverages
Frosted Flakes21.58×Food & Beverages
Cracker Barrel Old Country Store4.47×Food & Beverages
Lukoil22.24×Cars & Mobility
Organic wine19.9×Food & Beverages
White bread20.82×Food & Beverages
Cook Out (restaurant)7.38×Food & Beverages
Olive Garden2.77×Food & Beverages
Buffalo Wild Wings2.53×Food & Beverages
Panda Express2.35×Food & Beverages
Biscoff Cookies15.41×Food & Beverages
Slush (beverage)14.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waffle House audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
PatriotismCONSERVATISM1.39
IndulgenceJOY1.37
ExtroversionTHRILL1.24
Social Media UsageJOY1.11
SpiritualityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Waffle House
CountryShare
United States92.7%
Japan1.2%
United Kingdom0.6%

See Waffle House audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Waffle House have in United States?

Waffle House has an estimated audience of 20,199,938 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Waffle House fans?

60.2% of Waffle House fans are female, 39.8% are male, with an average age of 40.6 years.

Which brands do Waffle House fans like most?

Waffle House fans show strongest brand affinity for Bob Evans (16.1×), IHOP (6.12×), and Chef (film) (23.38×) over the country average.

Where do Waffle House fans live in United States?

Waffle House fans in United States are most concentrated in Georgia (reach 3,098,093), Florida (reach 2,632,644), and Texas (reach 2,229,818). These three regions account for the largest share of the active audience.

What other brands do Waffle House fans also like?

Beyond Waffle House itself, the audience over-indexes on IHOP (6.12×), Chef (film) (23.38×), Sushi House (33.89×), and Scallop (19.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waffle House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.