Frosted Flakes Audience in United States

Frosted Flakes logo

Frosted Flakes has an estimated audience of 612,781 people in United States. 50.6% are female, 49.4% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Melrose Place, Yaya Touré, Froot Loops, Miami Hurricanes football, Miami Dolphins Cheerleaders.

The average Frosted Flakes fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Melrose Place, Yaya Touré, Froot Loops, with strongest over-indexing on Melrose Place (60.29× the country average). Demographically, the Frosted Flakes audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Frosted Flakes fans

Demographic split for Frosted Flakes audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.6
Estimated audience size612,781

Audience persona

The typical Frosted Flakes fan in United States is balanced, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Melrose Place.

Top regions in United States

Top regions ranked by reach for Frosted Flakes in United States
RegionReachAffinity
California90,0731.34×
Texas71,5281.36×
Florida52,2991.26×
New York48,0641.4×
Georgia24,8691.32×
Illinois24,1651.18×
North Carolina22,3241.21×
Pennsylvania21,7581.05×
New Jersey20,1191.29×
Ohio17,7870.94×
Michigan17,3661.08×
Virginia17,1511.15×
Tennessee12,9821.06×
Maryland12,9071.23×
Arizona12,7211.02×
Massachusetts12,5801.04×
Indiana12,0171.07×
Washington11,4610.93×
Louisiana10,2191.29×
Alabama9,8601.15×
Missouri9,7180.98×
South Carolina9,6671.05×
Minnesota9,3511.07×
Colorado8,0470.83×
Wisconsin8,0390.87×
Kentucky7,9361.03×
Connecticut7,2681.18×
Oklahoma6,9421.02×
Mississippi6,4571.28×
Nevada6,4391.09×
Oregon6,2200.89×
Arkansas5,3491.06×
Utah4,8440.88×
Kansas4,6040.95×
Iowa4,4290.88×
Hawaii2,7161.03×
Nebraska2,6880.87×
New Mexico2,4600.8×
West Virginia2,3590.83×
Idaho2,3010.75×
Rhode Island2,0041.03×
New Hampshire1,7460.72×
Delaware1,7091.01×
Washington, District of Columbia1,6250.88×
Maine1,5260.7×
Alaska1,1040.84×
North Dakota9580.76×
South Dakota9150.65×
Montana9040.53×
Vermont6670.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frosted Flakes audience
BrandAffinityCategory
Melrose Place60.29×Movies & TV
Yaya Touré110.92×Sports
Froot Loops47.49×Food & Beverages
Miami Hurricanes football15.84×Sports
Miami Dolphins Cheerleaders68.52×Sports
Miami Hurricanes14.42×Sports
Karen Gillan16.05×Movies & TV
Uruguay7.02×Travel & Leisure
Miami Hurricanes baseball30.93×Sports
Garuda Indonesia41.62×Travel & Leisure
University of Miami10.02×Business & Career
Christmas2.76×Kids & Family
Dallas (1978 TV series)8.22×Movies & TV
southwest airlines3.3×Travel & Leisure
Great Depression6.26×Politics & Society
Miami Hurricanes men's basketball32.24×Sports
Kenshi Yonezu35.83×Music & Radio
Simple Truths75.72×Music & Radio
Flavor2.93×Food & Beverages
Diabetes mellitus awareness3.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frosted Flakes audience
TraitClusterScore
IndulgenceJOY1.42
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.37
Social Media UsageJOY1.32
DIY MentalityTHRILL1.29
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Frosted Flakes
CountryShare
United States52.2%
Canada4.3%
China3.1%

See Frosted Flakes audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Frosted Flakes have in United States?

Frosted Flakes has an estimated audience of 612,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Frosted Flakes fans?

50.6% of Frosted Flakes fans are female, 49.4% are male, with an average age of 36.6 years.

Which brands do Frosted Flakes fans like most?

Frosted Flakes fans show strongest brand affinity for Melrose Place (60.29×), Yaya Touré (110.92×), and Froot Loops (47.49×) over the country average.

Where do Frosted Flakes fans live in United States?

Frosted Flakes fans in United States are most concentrated in California (reach 90,073), Texas (reach 71,528), and Florida (reach 52,299). These three regions account for the largest share of the active audience.

What other brands do Frosted Flakes fans also like?

Beyond Frosted Flakes itself, the audience over-indexes on Yaya Touré (110.92×), Froot Loops (47.49×), Miami Hurricanes football (15.84×), and Miami Dolphins Cheerleaders (68.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frosted Flakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.