Rascasse Audience Intelligence

Frosted Flakes Target Market in United States

A data profile of the people who buy, follow and care about Frosted Flakes in United States — modelled from more than twelve digital signal sources. Frosted Flakes has an estimated audience of 614,964 people in United States.

#3338among Brand in United States#1748in Food & Beverages

The average Frosted Flakes fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Melrose Place, Froot Loops, Miami Hurricanes football, with strongest over-indexing on Melrose Place (60.29× the country average).

Demographically, the Frosted Flakes audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frosted Flakes fan in United States is balanced, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Melrose Place.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frosted Flakes profile in United States.

Audience size
615K
in United States
Gender
50.6%♀
49.4% male
Age
36.6
average years
Country rank
#32323
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frosted Flakes

50.6% are female, 49.4% are male, average age 36.6.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Frosted Flakes audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.6
Estimated audience size614,964
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Frosted Flakes audience in United States
Age bracketShare%
16-1919%
20-2926%
30-3925%
40-4923%
50+8%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Frosted Flakes audience comes from United States.

Worldwide audience distribution share by country for Frosted Flakes
CountryShare
United States49.8%
Canada6.6%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frosted Flakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Frosted Flakes customers by region in United States
#RegionReachAffinity×
01Texas~70K1.30×
02Georgia~20K1.30×
03Mississippi~7K1.30×
04Louisiana~10K1.29×
05New York~40K1.28×
06New Jersey~20K1.27×
07California~80K1.24×
08Maryland~10K1.23×
09North Carolina~20K1.21×
10Connecticut~7K1.21×
11Florida~50K1.19×
12Alabama~10K1.14×
13Illinois~20K1.13×
14South Carolina~10K1.13×
15Virginia~20K1.12×
16Nevada~6K1.07×
17Arkansas~5K1.07×
18Delaware~2K1.07×
19Michigan~20K1.06×
20Pennsylvania~20K1.05×
21Hawaii~3K1.05×
22Tennessee~10K1.03×
23Massachusetts~10K1.03×
24Indiana~10K1.03×
25Kentucky~8K1.03×
26Rhode Island~2K1.03×
27Minnesota~9K1.02×
28Arizona~10K0.98×
29Oklahoma~7K0.98×
30Kansas~5K0.97×
31Ohio~20K0.96×
32Missouri~9K0.96×
33Nebraska~3K0.94×
34Alaska~1K0.93×
35Utah~5K0.91×
36Washington, District of Columbia~2K0.91×
37North Dakota~1K0.91×
38Washington~10K0.90×
39Iowa~4K0.89×
40Wisconsin~8K0.88×
41Oregon~6K0.88×
42New Mexico~3K0.86×
43West Virginia~2K0.86×
44South Dakota~1K0.85×
45Colorado~8K0.83×
46Idaho~3K0.83×
47New Hampshire~2K0.78×
48Maine~2K0.78×
49Vermont<1K0.78×
50Montana~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Frosted Flakes, United States
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frosted Flakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frosted Flakes audience
#·InterestCategoryAffinity×
01Yaya TouréSports110.92×
02Simple TruthsMusic & Radio75.72×
03Miami Dolphins CheerleadersSports68.52×
04Melrose PlaceMovies & TV60.29×
05Froot LoopsFood & Beverages47.49×
06Garuda IndonesiaTravel & Leisure41.62×
07Kenshi YonezuMusic & Radio35.83×
08Miami Hurricanes men's basketballSports32.24×
09Miami Hurricanes baseballSports30.93×
10Karen GillanMovies & TV16.05×
11Miami Hurricanes footballSports15.84×
12Miami HurricanesSports14.42×
13University of MiamiBusiness & Career10.02×
14Dallas (1978 TV series)Movies & TV8.22×
15UruguayTravel & Leisure7.02×
16Great DepressionPolitics & Society6.26×
17Diabetes mellitus awarenessHealth3.70×
18southwest airlinesTravel & Leisure3.30×
19FlavorFood & Beverages2.93×
20ChristmasKids & Family2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frosted Flakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frosted Flakes audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
Pet OwnershipJOY1.02×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frosted Flakes audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
Community OrientationOPEN0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frosted Flakes's target market in United States?

Frosted Flakes's target market in United States covers an estimated 614,964 people, concentrated in California and Texas.

02

What is the gender split and age of Frosted Flakes customers?

50.6% of the Frosted Flakes audience are female, 49.4% are male, with an average age of 36.6 years.

03

Which brands do Frosted Flakes fans like most?

Frosted Flakes fans show strongest brand affinity for Melrose Place (60.29×), Froot Loops (47.49×), and Miami Hurricanes football (15.84×) over the country average.

04

Where do Frosted Flakes fans live in United States?

Frosted Flakes fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Frosted Flakes fans also like?

Beyond Frosted Flakes itself, the audience over-indexes on Froot Loops (47.49×), Miami Hurricanes football (15.84×), Miami Dolphins Cheerleaders (68.52×), and Karen Gillan (16.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Frosted Flakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frosted Flakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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