Kenshi Yonezu Audience in United States

Kenshi Yonezu logo

Kenshi Yonezu has an estimated audience of 259,004 people in United States. 56.7% are female, 43.3% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Scooby-Doo, Group buying, Anime and manga fandom, Iko Uwais, Planet Fitness.

The average Kenshi Yonezu fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Scooby-Doo, Group buying, Anime and manga fandom, with strongest over-indexing on Scooby-Doo (19.54× the country average). Demographically, the Kenshi Yonezu audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kenshi Yonezu fans

Demographic split for Kenshi Yonezu audience in United States
MetricValue
Female56.7%
Male43.3%
Average age39.6
Estimated audience size259,004

Audience persona

The typical Kenshi Yonezu fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Kenshi Yonezu in United States
RegionReachAffinity
California79,0992.78×
New York33,8032.34×
Texas24,7751.11×
Florida16,5130.94×
Washington11,4162.2×
New Jersey11,3941.73×
Illinois9,8721.14×
Georgia9,1611.15×
Pennsylvania8,7101×
Virginia8,2121.3×
Massachusetts8,1591.6×
North Carolina7,5570.97×
Ohio6,2360.78×
Michigan5,6610.84×
Arizona5,6271.06×
Maryland5,5701.25×
Oregon4,1461.4×
Tennessee3,6540.7×
Indiana3,6380.77×
Minnesota3,2550.88×
Colorado3,2380.79×
Missouri3,0980.74×
Nevada3,0381.21×
Hawaii2,9312.63×
Wisconsin2,9100.75×
Connecticut2,8801.11×
Alabama2,5200.7×
South Carolina2,4890.64×
Oklahoma2,3220.81×
Kentucky2,2560.69×
Louisiana2,2260.67×
Utah2,1920.95×
Arkansas1,5330.72×
Kansas1,5220.75×
Mississippi1,4210.67×
Iowa1,3470.63×
Washington, District of Columbia9911.27×
Idaho9280.71×
Nebraska8110.62×
New Mexico7840.6×
Rhode Island7330.89×
New Hampshire7130.7×
Maine7110.77×
West Virginia5030.42×
Alaska5020.91×
Delaware4970.7×
Montana4130.57×
South Dakota3600.6×
Vermont2840.62×
North Dakota2800.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenshi Yonezu audience
BrandAffinityCategory
Scooby-Doo19.54×Movies & TV
Group buying30.07×Shopping
Anime and manga fandom9.41×Literature
Iko Uwais91.45×Movies & TV
Planet Fitness4.22×Sports
Miami Hurricanes football13.66×Sports
Aaron Rodgers5.49×Sports
CarGurus4.77×Cars & Mobility
Escape the room15.5×Games
Diaper bag5.05×Kids & Family
Manga4×Literature
University of Miami9.78×Business & Career
Vinyl Records5.58×Music & Radio
Boy band9.92×Music & Radio
Beetlejuice3.06×Movies & TV
Translation8.81×Business & Career
Jabra (headset)23.83×Technology & Electronics
PSV Eindhoven20×Sports
Carpentry3.25×Home & Garden
Metaphysics3.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenshi Yonezu audience
TraitClusterScore
Quality AwarenessPREMIUM1.32
Luxury OrientationPREMIUM1.27
Early Adopter MentalityPOWER1.17
Design AffinityPREMIUM1.13
Price SensitivityPREMIUM1.09
DIY MentalityTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Kenshi Yonezu
CountryShare
United States36.7%
Brazil6.9%
Indonesia6.8%

See Kenshi Yonezu audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kenshi Yonezu have in United States?

Kenshi Yonezu has an estimated audience of 259,004 people in United States, concentrated in California and New York.

What is the gender split and age of Kenshi Yonezu fans?

56.7% of Kenshi Yonezu fans are female, 43.3% are male, with an average age of 39.6 years.

Which brands do Kenshi Yonezu fans like most?

Kenshi Yonezu fans show strongest brand affinity for Scooby-Doo (19.54×), Group buying (30.07×), and Anime and manga fandom (9.41×) over the country average.

Where do Kenshi Yonezu fans live in United States?

Kenshi Yonezu fans in United States are most concentrated in California (reach 79,099), New York (reach 33,803), and Texas (reach 24,775). These three regions account for the largest share of the active audience.

What other brands do Kenshi Yonezu fans also like?

Beyond Kenshi Yonezu itself, the audience over-indexes on Group buying (30.07×), Anime and manga fandom (9.41×), Iko Uwais (91.45×), and Planet Fitness (4.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenshi Yonezu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.