A data profile of the people who buy, follow and care about Kenshi Yonezu in United States — modelled from more than twelve digital signal sources. Kenshi Yonezu has an estimated audience of 256,429 people in United States.
The average Kenshi Yonezu fan in United States is 39.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Scooby-Doo, Anime and manga fandom, Group buying, with strongest over-indexing on Scooby-Doo (20× the country average).
Demographically, the Kenshi Yonezu audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kenshi Yonezu fan in United States is more female, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Kenshi Yonezu profile in United States.
56.7% are female, 43.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 39.6 |
| Estimated audience size | 256,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 14% |
of the worldwide Kenshi Yonezu audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.7% |
| Brazil | 7.1% |
| Indonesia | 6.7% |
Where the Kenshi Yonezu audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~60K | 2.28× | |
| 02 | Hawaii | ~2K | 1.92× | |
| 03 | Washington | ~10K | 1.91× | |
| 04 | New York | ~20K | 1.73× | |
| 05 | New Jersey | ~9K | 1.39× | |
| 06 | Massachusetts | ~7K | 1.34× | |
| 07 | Oregon | ~4K | 1.28× | |
| 08 | Virginia | ~8K | 1.24× | |
| 09 | Nevada | ~3K | 1.21× | |
| 10 | Maryland | ~5K | 1.19× | |
| 11 | Texas | ~30K | 1.18× | |
| 12 | Arizona | ~6K | 1.13× | |
| 13 | Georgia | ~9K | 1.12× | |
| 14 | Illinois | ~9K | 1.08× | |
| 15 | Connecticut | ~3K | 1.06× | |
| 16 | Alaska | <1K | 1.06× | |
| 17 | Utah | ~2K | 1.05× | |
| 18 | Washington, District of Columbia | <1K | 1.03× | |
| 19 | Oklahoma | ~3K | 1.00× | |
| 20 | Rhode Island | <1K | 1.00× | |
| 21 | Pennsylvania | ~9K | 0.98× | |
| 22 | Florida | ~20K | 0.97× | |
| 23 | North Carolina | ~7K | 0.95× | |
| 24 | Minnesota | ~3K | 0.94× | |
| 25 | New Hampshire | <1K | 0.94× | |
| 26 | Delaware | <1K | 0.94× | |
| 27 | Idaho | ~1K | 0.93× | |
| 28 | Kansas | ~2K | 0.91× | |
| 29 | Vermont | <1K | 0.91× | |
| 30 | New Mexico | ~1K | 0.90× | |
| 31 | Indiana | ~4K | 0.89× | |
| 32 | South Dakota | <1K | 0.89× | |
| 33 | North Dakota | <1K | 0.89× | |
| 34 | Arkansas | ~2K | 0.88× | |
| 35 | Maine | <1K | 0.88× | |
| 36 | Montana | <1K | 0.88× | |
| 37 | Michigan | ~6K | 0.87× | |
| 38 | Kentucky | ~3K | 0.87× | |
| 39 | Colorado | ~4K | 0.86× | |
| 40 | Alabama | ~3K | 0.86× | |
| 41 | Nebraska | ~1K | 0.86× | |
| 42 | Missouri | ~4K | 0.85× | |
| 43 | West Virginia | ~1K | 0.84× | |
| 44 | Ohio | ~7K | 0.83× | |
| 45 | Mississippi | ~2K | 0.83× | |
| 46 | Louisiana | ~3K | 0.82× | |
| 47 | Iowa | ~2K | 0.82× | |
| 48 | Tennessee | ~4K | 0.81× | |
| 49 | Wisconsin | ~3K | 0.81× | |
| 50 | South Carolina | ~3K | 0.79× |
The strongest cross-interests of the Kenshi Yonezu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iko Uwais | Movies & TV | 108.33× | ||
| 02 | Drain cleaner | Home & Garden | 52.87× | ||
| 03 | Frosted Flakes | Food & Beverages | 35.83× | ||
| 04 | Jabra (headset) | Technology & Electronics | 33.00× | ||
| 05 | Group buying | Shopping | 30.70× | ||
| 06 | Escape the room | Games | 29.94× | ||
| 07 | Lampshade | Home & Garden | 26.45× | ||
| 08 | Miami Hurricanes football | Sports | 26.40× | ||
| 09 | University of Miami | Business & Career | 21.60× | ||
| 10 | Scooby-Doo | Movies & TV | 20.00× | ||
| 11 | Boy band | Music & Radio | 17.22× | ||
| 12 | True Food Kitchen | Food & Beverages | 15.95× | ||
| 13 | Tropic Thunder | Movies & TV | 15.16× | ||
| 14 | Anime and manga fandom | Literature | 13.45× | ||
| 15 | Translation | Business & Career | 12.37× | ||
| 16 | Vinyl Records | Music & Radio | 6.99× | ||
| 17 | Manga | Literature | 5.81× | ||
| 18 | Apple Store | Shopping | 5.77× | ||
| 19 | Diary | Kids & Family | 5.29× | ||
| 20 | Comics | Literature | 4.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.79× | |
| Family Orientation | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.60× | |
| Mindfulness | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.86× |
Kenshi Yonezu has an estimated audience of 256,429 people in United States, concentrated in California and Texas.
56.7% of Kenshi Yonezu fans are female, 43.3% are male, with an average age of 39.6 years.
Kenshi Yonezu fans show strongest brand affinity for Scooby-Doo (20×), Anime and manga fandom (13.45×), and Group buying (30.7×) over the country average.
Kenshi Yonezu fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Kenshi Yonezu itself, the audience over-indexes on Anime and manga fandom (13.45×), Group buying (30.7×), Miami Hurricanes football (26.4×), and Iko Uwais (108.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kenshi Yonezu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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