Rascasse Audience Intelligence

Olivia Dean Audience in United States

A data profile of the people who buy, follow and care about Olivia Dean in United States — modelled from more than twelve digital signal sources. Olivia Dean has an estimated audience of 9,037,758 people in United States.

#18among Singer-songwriter in United States#237among Person in United States#286in Music & Radio

The average Olivia Dean fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include George Orwell, Mads Mikkelsen, Neil Gaiman, with strongest over-indexing on George Orwell (59.93× the country average).

Demographically, the Olivia Dean audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olivia Dean fan in United States is more female, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for George Orwell.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olivia Dean profile in United States.

Audience size
9M
in United States
Gender
59.8%♀
40.2% male
Age
34.7
average years
Country rank
#3956
Person in United States
Fig. 01

Search interest · 12-month trend

+1244%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olivia Dean fans

59.8% are female, 40.2% are male, average age 34.7.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Olivia Dean audience in United States
MetricValue
Female59.8%
Male40.2%
Average age34.7
Estimated audience size9,037,758
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Olivia Dean audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3914%
40-4915%
50+16%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Olivia Dean audience comes from United States.

Worldwide audience distribution share by country for Olivia Dean
CountryShare
United States42.9%
United Kingdom20.0%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olivia Dean audience in United States is strongest.

Fig. 05

Top regions by affinity

Olivia Dean fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.92×
02Massachusetts~200K1.56×
03New York~600K1.47×
04California~1M1.38×
05Maryland~200K1.38×
06Connecticut~100K1.35×
07Hawaii~40K1.35×
08New Jersey~200K1.27×
09Georgia~300K1.20×
10Illinois~300K1.19×
11Virginia~200K1.18×
12Minnesota~100K1.16×
13Utah~80K1.16×
14Pennsylvania~300K1.14×
15Rhode Island~30K1.14×
16Delaware~20K1.11×
17North Carolina~200K1.07×
18Colorado~100K1.07×
19Tennessee~200K1.06×
20Washington~200K1.03×
21Louisiana~100K1.03×
22Vermont~10K1.03×
23Texas~600K1.02×
24South Carolina~100K1.01×
25Michigan~200K0.96×
26Nevada~70K0.95×
27Ohio~200K0.94×
28New Hampshire~30K0.94×
29Oregon~80K0.92×
30Maine~20K0.92×
31Missouri~100K0.91×
32Alabama~90K0.91×
33Wisconsin~100K0.88×
34Florida~400K0.87×
35Kentucky~80K0.86×
36Kansas~50K0.86×
37Indiana~100K0.85×
38Nebraska~30K0.84×
39Oklahoma~70K0.83×
40Iowa~50K0.83×
41Arizona~100K0.82×
42Arkansas~50K0.81×
43Mississippi~50K0.77×
44Idaho~30K0.73×
45Montana~10K0.71×
46New Mexico~20K0.67×
47South Dakota~10K0.66×
48North Dakota~10K0.66×
49Alaska~10K0.65×
50West Virginia~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Olivia Dean, United States
0.63×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olivia Dean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olivia Dean audience
#·InterestCategoryAffinity×
01George OrwellLiterature59.93×
02Ender's GameLiterature39.69×
03Mads MikkelsenMovies & TV38.36×
04Neil GaimanLiterature34.34×
05Margaret AtwoodLiterature26.55×
06Aretha FranklinMusic & Radio20.92×
07Gwendoline ChristieMovies & TV16.38×
08Daisy RidleyMovies & TV16.26×
09Ellie GouldingMusic & Radio16.04×
10Machine Gun Kelly (rapper)Music & Radio13.66×
11Emily RatajkowskiFashion & Accessoires13.32×
12GameSpotGames12.76×
13Michael FassbenderMovies & TV12.73×
14Kelly OsbourneMusic & Radio12.34×
15James McAvoyMovies & TV11.94×
16Madison BeerMusic & Radio9.71×
17IGNMovies & TV7.14×
18Harry StylesMusic & Radio6.28×
19SteamGames4.60×
20Ariana GrandeMusic & Radio4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olivia Dean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olivia Dean audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
SpiritualityBALANCE1.38×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olivia Dean audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
DIY MentalityTHRILL0.94×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olivia Dean have in United States?

Olivia Dean has an estimated audience of 9,037,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olivia Dean fans?

59.8% of Olivia Dean fans are female, 40.2% are male, with an average age of 34.7 years.

03

Which brands do Olivia Dean fans like most?

Olivia Dean fans show strongest brand affinity for George Orwell (59.93×), Mads Mikkelsen (38.36×), and Neil Gaiman (34.34×) over the country average.

04

Where do Olivia Dean fans live in United States?

Olivia Dean fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Olivia Dean fans also like?

Beyond Olivia Dean itself, the audience over-indexes on Mads Mikkelsen (38.36×), Neil Gaiman (34.34×), Kelly Osbourne (12.34×), and Aretha Franklin (20.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Olivia Dean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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