Olivia Dean Audience in United States
Olivia Dean has an estimated audience of 7,753,584 people in United States. 60.0% are female, 40.0% are male, average age 37.9. Top brand affinities: Beres Hammond, Japanese domestic market, The Devil's Rejects, Progressive rock, Product design.
Top brand affinities include Beres Hammond, Japanese domestic market, The Devil's Rejects, with strongest over-indexing on Beres Hammond (69.25× the country average). Demographically, the Olivia Dean audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Olivia Dean fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.9 |
| Estimated audience size | 7,753,584 |
Audience persona
The typical Olivia Dean fan in United States is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beres Hammond.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beres Hammond | 69.25× | Music & Radio |
| Japanese domestic market | 9.68× | Politics & Society |
| The Devil's Rejects | 19.98× | Movies & TV |
| Progressive rock | 4.03× | Music & Radio |
| Product design | 3.31× | Business & Career |
| Iron Man (film) | 7.37× | Movies & TV |
| Hebe | 9.77× | Home & Garden |
| Joshua Jackson | 5.43× | Movies & TV |
| Pro-Ject | 4.88× | Music & Radio |
| Whataburger | 1.95× | Food & Beverages |
| Iowa Hawkeyes | 6.93× | Sports |
| Urban Outfitters | 1.63× | Shopping |
| Bank account | 2.16× | Business & Career |
| Tezz | 5.76× | Movies & TV |
| JDSU | 2.44× | Business & Career |
| Natural rubber | 1.54× | Cars & Mobility |
| Elsword | 11.61× | Games |
| Home staging | 3.63× | Home & Garden |
| Monogram | 2.62× | Home & Garden |
| Kansas | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.07 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.21 |
| Pet Ownership | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 18.9% |
| Australia | 8.0% |
See Olivia Dean audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Olivia Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.