Olivia Dean Audience in United States
Olivia Dean has an estimated audience of 7,753,584 people in United States. 60.0% are female, 40.0% are male, average age 37.9. Top brand affinities: Mads Mikkelsen, Daisy Ridley, Neil Gaiman, George Orwell, Gwendoline Christie.
Top brand affinities include Mads Mikkelsen, Daisy Ridley, Neil Gaiman, with strongest over-indexing on Mads Mikkelsen (69.25× the country average). Demographically, the Olivia Dean audience skews more female with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Olivia Dean fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.9 |
| Estimated audience size | 7,753,584 |
Audience persona
The typical Olivia Dean fan in United States is more female, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mads Mikkelsen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mads Mikkelsen | 69.25× | Movies & TV |
| Daisy Ridley | 36.52× | Movies & TV |
| Neil Gaiman | 39.32× | Literature |
| George Orwell | 38.45× | Literature |
| Gwendoline Christie | 28.28× | Movies & TV |
| Kelly Osbourne | 14.28× | Music & Radio |
| GameSpot | 20.15× | Games |
| Thierry Mugler | 46.8× | Beauty & Wellness |
| Margaret Atwood | 31.65× | Literature |
| Nicole Kidman | 9.03× | Movies & TV |
| Alison Brie | 11.79× | Movies & TV |
| Mario Kart 8 | 22.24× | Games |
| Rachel Weisz | 14.56× | Movies & TV |
| Madison Beer | 8.77× | Music & Radio |
| Emily Ratajkowski | 14.05× | Fashion & Accessoires |
| IGN | 8.95× | Movies & TV |
| Rent the Runway | 12.97× | Shopping |
| Michael Fassbender | 14.7× | Movies & TV |
| Aaron Paul | 14.28× | Movies & TV |
| Fallout (series) | 10.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.07 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.21 |
| Pet Ownership | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 18.9% |
| Australia | 8.0% |
See Olivia Dean audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Olivia Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.