Chappell Roan Audience in United States

Chappell Roan logo

Chappell Roan has an estimated audience of 13,352,434 people in United States. 65.1% are female, 34.9% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Charli XCX, Indeed.com, Google Maps, Depop, Sabrina Carpenter.

The average Chappell Roan fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charli XCX, Indeed.com, Google Maps, with strongest over-indexing on Charli XCX (73.71× the country average). Demographically, the Chappell Roan audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Chappell Roan fans

Demographic split for Chappell Roan audience in United States
MetricValue
Female65.1%
Male34.9%
Average age34.6
Estimated audience size13,352,434

Audience persona

The typical Chappell Roan fan in United States is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Chappell Roan in United States
RegionReachAffinity
California1,577,3101.07×
Texas1,033,2780.9×
New York798,4221.07×
Florida706,7190.78×
Illinois548,1991.23×
Pennsylvania493,8471.1×
Ohio426,0171.04×
North Carolina374,8490.93×
Michigan357,2021.02×
Massachusetts338,8591.29×
Washington337,7931.26×
Georgia337,7190.82×
Missouri322,7391.5×
New Jersey320,5060.94×
Virginia317,7680.98×
Tennessee294,6421.1×
Colorado246,2761.17×
Arizona241,5560.89×
Indiana238,1180.98×
Minnesota227,0081.19×
Wisconsin213,5631.06×
Maryland206,1280.9×
Oregon191,2531.25×
Kentucky172,6621.03×
South Carolina159,3390.79×
Oklahoma146,8400.99×
Alabama145,2530.78×
Connecticut145,0311.08×
Louisiana141,5940.82×
Utah135,6281.13×
Iowa127,8661.16×
Kansas118,8911.13×
Arkansas115,7191.05×
Nevada101,7190.79×
Nebraska81,2901.21×
Mississippi70,0110.64×
Idaho61,6330.92×
New Hampshire57,7061.1×
Maine56,9781.19×
West Virginia53,6200.86×
Washington, District of Columbia50,1891.25×
New Mexico49,8210.74×
Hawaii45,0460.78×
Rhode Island44,3431.04×
Montana35,1440.95×
Delaware27,9790.76×
Vermont26,4611.13×
South Dakota26,2060.85×
Alaska23,7380.83×
North Dakota21,9420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chappell Roan audience
BrandAffinityCategory
Charli XCX73.71×Music & Radio
Indeed.com6×Business & Career
Google Maps5.67×Internet & Social Media
Depop15.79×Fashion & Accessoires
Sabrina Carpenter6.97×Music & Radio
Enterprise Rent-A-Car5.86×Cars & Mobility
School uniform11.69×Kids & Family
Google News5.38×News
Kia Sportage17.57×Cars & Mobility
Capital One3.22×Business & Career
StubHub7.17×Travel & Leisure
Taylor Swift3.48×Music & Radio
Beetlejuice3.56×Movies & TV
DuckDuckGo6.62×Internet & Social Media
Circle K4.85×Shopping
Superman1.78×Movies & TV
Russell Brand11.03×Movies & TV
Aaliyah11.27×Music & Radio
ICloud6.07×Technology & Electronics
Anna Kendrick8.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chappell Roan audience
TraitClusterScore
SustainabilityBALANCE1.6
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.35
TraditionCONSERVATISM1.33
MindfulnessBALANCE1.3
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Chappell Roan
CountryShare
United States43.5%
United Kingdom10.0%
Brazil5.9%

See Chappell Roan audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Chappell Roan have in United States?

Chappell Roan has an estimated audience of 13,352,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Chappell Roan fans?

65.1% of Chappell Roan fans are female, 34.9% are male, with an average age of 34.6 years.

Which brands do Chappell Roan fans like most?

Chappell Roan fans show strongest brand affinity for Charli XCX (73.71×), Indeed.com (6×), and Google Maps (5.67×) over the country average.

Where do Chappell Roan fans live in United States?

Chappell Roan fans in United States are most concentrated in California (reach 1,577,310), Texas (reach 1,033,278), and New York (reach 798,422). These three regions account for the largest share of the active audience.

What other brands do Chappell Roan fans also like?

Beyond Chappell Roan itself, the audience over-indexes on Indeed.com (6×), Google Maps (5.67×), Depop (15.79×), and Sabrina Carpenter (6.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chappell Roan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.