Chappell Roan Audience in United States

Chappell Roan logo

Chappell Roan has an estimated audience of 13,352,434 people in United States. 65.1% are female, 34.9% are male, average age 34.6. Top regions: California, Texas, New York. Top brand affinities: Guy Fieri, Home construction, Dog breed, Combat sport, Elsword.

The average Chappell Roan fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Guy Fieri, Home construction, Dog breed, with strongest over-indexing on Guy Fieri (7.09× the country average). Demographically, the Chappell Roan audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Chappell Roan fans

Demographic split for Chappell Roan audience in United States
MetricValue
Female65.1%
Male34.9%
Average age34.6
Estimated audience size13,352,434

Audience persona

The typical Chappell Roan fan in United States is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Guy Fieri.

Top regions in United States

Top regions ranked by reach for Chappell Roan in United States
RegionReachAffinity
California1,577,3101.07×
Texas1,033,2780.9×
New York798,4221.07×
Florida706,7190.78×
Illinois548,1991.23×
Pennsylvania493,8471.1×
Ohio426,0171.04×
North Carolina374,8490.93×
Michigan357,2021.02×
Massachusetts338,8591.29×
Washington337,7931.26×
Georgia337,7190.82×
Missouri322,7391.5×
New Jersey320,5060.94×
Virginia317,7680.98×
Tennessee294,6421.1×
Colorado246,2761.17×
Arizona241,5560.89×
Indiana238,1180.98×
Minnesota227,0081.19×
Wisconsin213,5631.06×
Maryland206,1280.9×
Oregon191,2531.25×
Kentucky172,6621.03×
South Carolina159,3390.79×
Oklahoma146,8400.99×
Alabama145,2530.78×
Connecticut145,0311.08×
Louisiana141,5940.82×
Utah135,6281.13×
Iowa127,8661.16×
Kansas118,8911.13×
Arkansas115,7191.05×
Nevada101,7190.79×
Nebraska81,2901.21×
Mississippi70,0110.64×
Idaho61,6330.92×
New Hampshire57,7061.1×
Maine56,9781.19×
West Virginia53,6200.86×
Washington, District of Columbia50,1891.25×
New Mexico49,8210.74×
Hawaii45,0460.78×
Rhode Island44,3431.04×
Montana35,1440.95×
Delaware27,9790.76×
Vermont26,4611.13×
South Dakota26,2060.85×
Alaska23,7380.83×
North Dakota21,9420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chappell Roan audience
BrandAffinityCategory
Guy Fieri7.09×Movies & TV
Home construction2×Home & Garden
Dog breed1.58×Pets & Animals
Combat sport1.97×Sports
Elsword17.57×Games
Mathcore8.14×Music & Radio
Tulare County, California10.82×Travel & Leisure
UK garage5.52×Music & Radio
Harlow11.27×Travel & Leisure
Bank account2.36×Business & Career
Goop4.84×Internet & Social Media
Historic site3.73×Arts & Culture
Home equity1.69×Home & Garden
Fairy godmother6.04×Literature
Isometric exercise7.04×Sports
Home staging3.9×Home & Garden
Mothercare2.28×Kids & Family
Grinch2.75×Movies & TV
Hipster6.37×Politics & Society
No Escape (1994 film)7.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chappell Roan audience
TraitClusterScore
SustainabilityBALANCE1.6
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.35
TraditionCONSERVATISM1.33
MindfulnessBALANCE1.3
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Chappell Roan
CountryShare
United States43.5%
United Kingdom10.0%
Brazil5.9%

See Chappell Roan audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Chappell Roan have in United States?

Chappell Roan has an estimated audience of 13,352,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Chappell Roan fans?

65.1% of Chappell Roan fans are female, 34.9% are male, with an average age of 34.6 years.

Which brands do Chappell Roan fans like most?

Chappell Roan fans show strongest brand affinity for Guy Fieri (7.09×), Home construction (2×), and Dog breed (1.58×) over the country average.

Where do Chappell Roan fans live in United States?

Chappell Roan fans in United States are most concentrated in California (reach 1,577,310), Texas (reach 1,033,278), and New York (reach 798,422). These three regions account for the largest share of the active audience.

What other brands do Chappell Roan fans also like?

Beyond Chappell Roan itself, the audience over-indexes on Home construction (2×), Dog breed (1.58×), Combat sport (1.97×), and Elsword (17.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chappell Roan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.