Rascasse Audience Intelligence

Chappell Roan Audience in United States

A data profile of the people who buy, follow and care about Chappell Roan in United States — modelled from more than twelve digital signal sources. Chappell Roan has an estimated audience of 11,362,997 people in United States.

#11among Singer-songwriter in United States#148among Person in United States#223in Music & Radio

The average Chappell Roan fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charli XCX, School uniform, Sabrina Carpenter, with strongest over-indexing on Charli XCX (85.65× the country average).

Demographically, the Chappell Roan audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chappell Roan fan in United States is more female, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chappell Roan profile in United States.

Audience size
11.4M
in United States
Gender
63.3%♀
36.7% male
Age
34.1
average years
Country rank
#3152
Person in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chappell Roan fans

63.3% are female, 36.7% are male, average age 34.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Chappell Roan audience in United States
MetricValue
Female63.3%
Male36.7%
Average age34.1
Estimated audience size11,362,997
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Chappell Roan audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Chappell Roan audience comes from United States.

Worldwide audience distribution share by country for Chappell Roan
CountryShare
United States41.1%
United Kingdom9.4%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chappell Roan audience in United States is strongest.

Fig. 05

Top regions by affinity

Chappell Roan fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~400K1.98×
02Kansas~200K1.83×
03New Hampshire~60K1.14×
04Maine~50K1.13×
05Massachusetts~300K1.11×
06Iowa~100K1.11×
07Vermont~30K1.11×
08Pennsylvania~500K1.09×
09Utah~100K1.09×
10Minnesota~200K1.08×
11Oklahoma~200K1.07×
12Ohio~400K1.06×
13Kentucky~200K1.06×
14Oregon~200K1.06×
15Nebraska~70K1.06×
16Idaho~70K1.05×
17Washington~300K1.04×
18Indiana~300K1.04×
19West Virginia~60K1.03×
20Montana~40K1.03×
21Colorado~200K1.02×
22Connecticut~100K1.02×
23New York~700K1.01×
24Michigan~300K1.01×
25Tennessee~300K1.01×
26Wisconsin~200K1.00×
27South Dakota~30K0.99×
28Arkansas~100K0.98×
29Illinois~400K0.97×
30Alaska~30K0.97×
31Virginia~300K0.96×
32North Dakota~30K0.96×
33Rhode Island~40K0.95×
34California~1.5M0.94×
35New Jersey~300K0.90×
36North Carolina~400K0.88×
37Arizona~200K0.86×
38Louisiana~100K0.85×
39New Mexico~60K0.85×
40Delaware~30K0.85×
41Washington, District of Columbia~30K0.84×
42Maryland~200K0.83×
43Nevada~100K0.83×
44Georgia~300K0.82×
45South Carolina~200K0.82×
46Texas~900K0.81×
47Alabama~100K0.81×
48Florida~700K0.79×
49Hawaii~40K0.76×
50Mississippi~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Chappell Roan, United States
0.71×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chappell Roan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chappell Roan audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio85.65×
02School uniformKids & Family17.47×
03Ellie GouldingMusic & Radio11.83×
04Gender studiesPolitics & Society9.80×
05Cyndi LauperMusic & Radio8.87×
06Melanie Martinez (singer)Music & Radio8.85×
07LordeMusic & Radio8.20×
08Madison BeerMusic & Radio6.12×
09Sabrina CarpenterMusic & Radio6.06×
10David HarbourMovies & TV5.27×
11Rick and MortyMovies & TV4.49×
12Ariana GrandeMusic & Radio4.35×
13Folk musicMusic & Radio3.78×
14Taylor SwiftMusic & Radio3.68×
15Hair ExtensionsBeauty & Wellness2.72×
16Anime and manga fandomLiterature2.62×
17Personal careHealth2.18×
18ULTA BeautyBeauty & Wellness2.10×
19Electronic musicMusic & Radio1.59×
20Target CorporationShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chappell Roan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chappell Roan audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.95×
MindfulnessBALANCE1.56×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chappell Roan audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.82×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chappell Roan have in United States?

Chappell Roan has an estimated audience of 11,362,997 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chappell Roan fans?

63.3% of Chappell Roan fans are female, 36.7% are male, with an average age of 34.1 years.

03

Which brands do Chappell Roan fans like most?

Chappell Roan fans show strongest brand affinity for Charli XCX (85.65×), School uniform (17.47×), and Sabrina Carpenter (6.06×) over the country average.

04

Where do Chappell Roan fans live in United States?

Chappell Roan fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Chappell Roan fans also like?

Beyond Chappell Roan itself, the audience over-indexes on School uniform (17.47×), Sabrina Carpenter (6.06×), Taylor Swift (3.68×), and Ariana Grande (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Chappell Roan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chappell Roan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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