Rascasse Audience Intelligence

Charli XCX Audience in United States

A data profile of the people who buy, follow and care about Charli XCX in United States — modelled from more than twelve digital signal sources. Charli XCX has an estimated audience of 4,691,734 people in United States.

#34among Pop in United States#800among Person in United States#624in Music & Radio

The average Charli XCX fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Chappell Roan, Zara Larsson, SOPHIE, with strongest over-indexing on Chappell Roan (85.65× the country average).

Demographically, the Charli XCX audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charli XCX fan in United States is more female, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Chappell Roan.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charli XCX profile in United States.

Audience size
4.7M
in United States
Gender
61.0%♀
39.0% male
Age
33.4
average years
Country rank
#7058
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charli XCX fans

61.0% are female, 39.0% are male, average age 33.4.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Charli XCX audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.4
Estimated audience size4,691,734
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Charli XCX audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3915%
40-4914%
50+13%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Charli XCX audience comes from United States.

Worldwide audience distribution share by country for Charli XCX
CountryShare
United States33.8%
United Kingdom10.8%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charli XCX audience in United States is strongest.

Fig. 05

Top regions by affinity

Charli XCX fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.95×
02New York~500K1.65×
03Massachusetts~200K1.53×
04Oregon~90K1.46×
05California~900K1.43×
06Washington~200K1.39×
07Illinois~200K1.30×
08Connecticut~70K1.27×
09Vermont~10K1.26×
10New Jersey~200K1.23×
11Rhode Island~20K1.22×
12Colorado~100K1.21×
13Minnesota~90K1.18×
14Pennsylvania~200K1.16×
15Maine~20K1.14×
16Maryland~100K1.12×
17Virginia~100K1.08×
18New Hampshire~20K1.06×
19Utah~50K1.05×
20Michigan~100K1.01×
21Nevada~50K0.98×
22Ohio~200K0.97×
23Arizona~100K0.97×
24Missouri~90K0.97×
25Wisconsin~80K0.97×
26Texas~400K0.95×
27North Carolina~200K0.91×
28Tennessee~100K0.91×
29Georgia~200K0.90×
30Florida~300K0.89×
31New Mexico~20K0.89×
32Delaware~10K0.89×
33Kansas~40K0.86×
34Nebraska~20K0.86×
35Kentucky~60K0.85×
36Indiana~80K0.84×
37Montana~10K0.84×
38Hawaii~20K0.83×
39Idaho~20K0.82×
40Iowa~40K0.81×
41Oklahoma~50K0.80×
42Louisiana~50K0.77×
43Alaska~9K0.75×
44South Carolina~60K0.74×
45Arkansas~30K0.74×
46West Virginia~20K0.72×
47North Dakota~8K0.72×
48South Dakota~8K0.65×
49Alabama~50K0.59×
50Mississippi~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Charli XCX, United States
0.55×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charli XCX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charli XCX audience
#·InterestCategoryAffinity×
01SOPHIEMusic & Radio168.55×
02The DareMusic & Radio167.13×
03NinajirachiMusic & Radio158.46×
04Magdalena BayMusic & Radio143.17×
05Zara LarssonMusic & Radio112.37×
06Bandon Dunes Golf ResortSports93.95×
07Chappell RoanMusic & Radio85.65×
08SlayyyterMusic & Radio73.35×
09Kim PetrasMusic & Radio63.03×
10American patriotismPolitics & Society59.86×
11PinkPantheressMusic & Radio56.50×
12Firestone Complete Auto CareCars & Mobility49.13×
13XXXTentacionMusic & Radio43.87×
14Inglourious BasterdsMovies & TV38.50×
15Dazed & Confused (magazine)Fashion & Accessoires35.21×
16Chumba CasinoTravel & Leisure30.23×
17Madison BeerMusic & Radio19.36×
18Hailee SteinfeldMovies & TV15.54×
19Sabrina CarpenterMusic & Radio12.52×
20Macy'sShopping10.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charli XCX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charli XCX audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.15×
Design AffinityPREMIUM2.15×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charli XCX audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Need for SecurityCONSERVATISM0.73×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charli XCX have in United States?

Charli XCX has an estimated audience of 4,691,734 people in United States, concentrated in California and New York.

02

What is the gender split and age of Charli XCX fans?

61.0% of Charli XCX fans are female, 39.0% are male, with an average age of 33.4 years.

03

Which brands do Charli XCX fans like most?

Charli XCX fans show strongest brand affinity for Chappell Roan (85.65×), Zara Larsson (112.37×), and SOPHIE (168.55×) over the country average.

04

Where do Charli XCX fans live in United States?

Charli XCX fans in United States are most concentrated in California (reach ~900K), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Charli XCX fans also like?

Beyond Charli XCX itself, the audience over-indexes on Zara Larsson (112.37×), SOPHIE (168.55×), Firestone Complete Auto Care (49.13×), and Ninajirachi (158.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charli XCX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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