Charli XCX Audience in United States

Charli XCX logo

Charli XCX has an estimated audience of 5,474,281 people in United States. 61.0% are female, 39.0% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Chappell Roan, Zara Larsson, SOPHIE, Firestone Complete Auto Care, XXXTentacion.

The average Charli XCX fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Chappell Roan, Zara Larsson, SOPHIE, with strongest over-indexing on Chappell Roan (85.65× the country average). Demographically, the Charli XCX audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Charli XCX fans

Demographic split for Charli XCX audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.4
Estimated audience size5,474,281

Audience persona

The typical Charli XCX fan in United States is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Chappell Roan.

Top regions in United States

Top regions ranked by reach for Charli XCX in United States
RegionReachAffinity
California909,6241.51×
New York553,4671.81×
Texas460,9980.98×
Florida342,9090.93×
Illinois251,7351.38×
Pennsylvania220,4471.2×
New Jersey179,1451.29×
Massachusetts172,8971.6×
Ohio167,4330.99×
Washington163,0741.49×
Georgia153,1180.91×
North Carolina151,1940.92×
Michigan148,2981.04×
Virginia144,5671.08×
Colorado108,7391.26×
Maryland106,7461.13×
Arizona104,1550.93×
Tennessee99,4530.91×
Oregon96,9501.55×
Minnesota96,2751.23×
Missouri84,4510.96×
Indiana82,8530.83×
Wisconsin80,7590.98×
Connecticut71,5401.3×
South Carolina58,6450.71×
Kentucky56,6050.82×
Louisiana53,0700.75×
Nevada50,5540.95×
Utah47,8160.98×
Oklahoma47,0320.77×
Alabama38,0840.5×
Kansas35,2190.82×
Iowa34,5900.77×
Washington, District of Columbia33,7192.05×
Arkansas31,3960.7×
New Mexico23,0500.84×
New Hampshire22,7491.05×
Maine22,4021.14×
Nebraska22,3300.81×
Mississippi22,2950.49×
Idaho21,4850.78×
Rhode Island21,2711.22×
Hawaii18,9050.8×
West Virginia16,6710.65×
Delaware12,9610.86×
Montana11,9470.79×
Vermont11,8151.23×
South Dakota7,1750.57×
North Dakota6,8790.61×
Alaska6,5270.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charli XCX audience
BrandAffinityCategory
Chappell Roan85.65×Music & Radio
Zara Larsson112.37×Music & Radio
SOPHIE168.55×Music & Radio
Firestone Complete Auto Care49.13×Cars & Mobility
XXXTentacion43.87×Music & Radio
Magdalena Bay143.17×Music & Radio
Chumba Casino30.23×Travel & Leisure
Ninajirachi158.46×Music & Radio
PinkPantheress56.5×Music & Radio
Macy's10.29×Shopping
The Dare167.13×Music & Radio
Inglourious Basterds38.5×Movies & TV
Bandon Dunes Golf Resort93.95×Sports
Kim Petras63.03×Music & Radio
Hailee Steinfeld15.54×Movies & TV
Sabrina Carpenter12.52×Music & Radio
Madison Beer19.36×Music & Radio
Dazed & Confused (magazine)35.21×Fashion & Accessoires
Slayyyter73.35×Music & Radio
American patriotism59.86×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charli XCX audience
TraitClusterScore
SustainabilityBALANCE2.47
TraditionCONSERVATISM1.76
ExtroversionTHRILL1.57
Early Adopter MentalityPOWER1.5
Luxury OrientationPREMIUM1.38
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Charli XCX
CountryShare
United States34.9%
United Kingdom13.6%
Canada4.3%

See Charli XCX audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Charli XCX have in United States?

Charli XCX has an estimated audience of 5,474,281 people in United States, concentrated in California and New York.

What is the gender split and age of Charli XCX fans?

61.0% of Charli XCX fans are female, 39.0% are male, with an average age of 33.4 years.

Which brands do Charli XCX fans like most?

Charli XCX fans show strongest brand affinity for Chappell Roan (85.65×), Zara Larsson (112.37×), and SOPHIE (168.55×) over the country average.

Where do Charli XCX fans live in United States?

Charli XCX fans in United States are most concentrated in California (reach 909,624), New York (reach 553,467), and Texas (reach 460,998). These three regions account for the largest share of the active audience.

What other brands do Charli XCX fans also like?

Beyond Charli XCX itself, the audience over-indexes on Zara Larsson (112.37×), SOPHIE (168.55×), Firestone Complete Auto Care (49.13×), and XXXTentacion (43.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charli XCX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.