Rascasse Audience Intelligence

Ninajirachi Audience in United States

Ninajirachi has an estimated audience of 647K people in United States.

#490among Singer-songwriter in United States
#7312among people in United States#3965in Music & Radio

The average Ninajirachi fan in United States is 32.5 years old, balanced, and lives primarily in California.

Its fans are 4.4 years younger than the group average of 36.9.

Women make up 54.7% of the fan base, 3.2 percentage points fewer than the group average.

Compared with the other 7767 objects in Singer-songwriter, Ninajirachi fans stand out for their interest in Charli XCX, Berghain and School uniform.

Interest is seasonal: January, August and September account for 40% of the year's searches, June is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Charli XCX, Berghain, School uniform, with strongest over-indexing on Charli XCX (158.46× the country average).

Demographically, the Ninajirachi audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Tradition, Price Sensitivity.

The typical Ninajirachi fan in United States is balanced, around 32.5 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
647K
in United States
Gender
54.7%♀
45.3% male
Age
32.5
average years
Country rank
#32602
among all objects in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ninajirachi fans

54.7% are female, 45.3% are male, average age 32.5.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Ninajirachi audience in United States
MetricValue
Female54.7%
Male45.3%
Average age32.5
Estimated audience size647K
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Ninajirachi audience in United States
Age bracketShare%
16-2437%
25-3428%
35-4415%
45-5412%
55+9%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Ninajirachi audience comes from United States.

Worldwide audience distribution share by country for Ninajirachi
CountryShare
United States48.8%
Australia15.5%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ninajirachi fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.02×
02Washington, District of Columbia~3K1.94×
03New York~70K1.79×
04Washington~30K1.69×
05Colorado~20K1.69×
06Massachusetts~20K1.65×
07Oregon~10K1.63×
08Illinois~30K1.37×
09Kansas~7K1.24×
10Michigan~20K1.22×
11Minnesota~10K1.19×
12Vermont~1K1.19×
13Utah~7K1.18×
14Virginia~20K1.17×
15Pennsylvania~30K1.14×
16Rhode Island~2K1.09×
17Maryland~10K1.08×
18Nevada~7K1.07×
19Connecticut~7K1.06×
20Arizona~20K1.05×
21Ohio~20K1.04×
22New Jersey~20K1.04×
23Georgia~20K1.02×
24New Hampshire~3K1.01×
25North Carolina~20K1.00×
26Maine~3K0.96×
27Wisconsin~10K0.95×
28Texas~40K0.93×
29Hawaii~3K0.91×
30Alaska~1K0.90×
31Montana~2K0.89×
32North Dakota~1K0.88×
33Missouri~10K0.87×
34South Dakota~1K0.87×
35Delaware~2K0.86×
36Nebraska~3K0.85×
37New Mexico~3K0.84×
38Idaho~3K0.83×
39Tennessee~10K0.82×
40West Virginia~3K0.82×
41Iowa~5K0.80×
42Florida~30K0.77×
43Oklahoma~6K0.76×
44Arkansas~4K0.75×
45Mississippi~4K0.75×
46Indiana~10K0.74×
47Kentucky~6K0.74×
48Louisiana~6K0.70×
49Alabama~7K0.69×
50South Carolina~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Ninajirachi, United States
0.67×1.00×2.02×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ninajirachi audience vs. the country average
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio158.46×
02BerghainMusic & Radio48.89×
03School uniformKids & Family31.37×
04Tove LoMusic & Radio27.78×
05Ellie GouldingMusic & Radio20.04×
06Irina ShaykFashion & Accessoires17.34×
07Gender studiesPolitics & Society17.30×
08Cyndi LauperMusic & Radio15.47×
09Melanie Martinez (singer)Music & Radio14.68×
10Steven YeunMovies & TV11.22×
11Madison BeerMusic & Radio9.81×
12Sabrina CarpenterMusic & Radio8.79×
13David HarbourMovies & TV8.20×
14Rick and MortyMovies & TV8.02×
15Folk musicMusic & Radio6.58×
16Hair ExtensionsBeauty & Wellness4.96×
17Anime and manga fandomLiterature4.48×
18Ariana GrandeMusic & Radio3.81×
19ClothingFashion & Accessoires1.84×
20Consumer electronicsTechnology & Electronics1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ninajirachi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ninajirachi audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.82×
Price SensitivityPREMIUM1.92×
Luxury OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ninajirachi audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Need for SecurityCONSERVATISM0.82×
IndividualismJOY0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ninajirachi over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ninajirachi-10025854” · Methodology