Rascasse Audience Intelligence

Ninajirachi Audience in United States

A data profile of the people who buy, follow and care about Ninajirachi in United States — modelled from more than twelve digital signal sources. Ninajirachi has an estimated audience of 570,818 people in United States.

#731among Singer-songwriter in United States#8097among Person in United States#4679in Music & Radio

The average Ninajirachi fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Charli XCX, School uniform, Sabrina Carpenter, with strongest over-indexing on Charli XCX (158.46× the country average).

Demographically, the Ninajirachi audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ninajirachi fan in United States is balanced, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninajirachi profile in United States.

Audience size
571K
in United States
Gender
54.7%♀
45.3% male
Age
31.8
average years
Country rank
#33853
Person in United States
Fig. 01

Search interest · 12-month trend

+1690%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninajirachi fans

54.7% are female, 45.3% are male, average age 31.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Ninajirachi audience in United States
MetricValue
Female54.7%
Male45.3%
Average age31.8
Estimated audience size570,818
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Ninajirachi audience in United States
Age bracketShare%
16-1937%
20-2928%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Ninajirachi audience comes from United States.

Worldwide audience distribution share by country for Ninajirachi
CountryShare
United States50.0%
Australia13.7%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninajirachi audience in United States is strongest.

Fig. 05

Top regions by affinity

Ninajirachi fans by region: top regions in United States
#RegionReachAffinity×
01California~90K2.02×
02Washington, District of Columbia~2K1.94×
03New York~40K1.79×
04Washington~10K1.69×
05Colorado~10K1.69×
06Massachusetts~10K1.65×
07Oregon~8K1.63×
08Illinois~20K1.37×
09Kansas~4K1.24×
10Michigan~10K1.22×
11Minnesota~7K1.19×
12Vermont<1K1.19×
13Utah~4K1.18×
14Virginia~10K1.17×
15Pennsylvania~20K1.14×
16Rhode Island~1K1.09×
17Maryland~8K1.08×
18Nevada~4K1.07×
19Connecticut~5K1.06×
20Arizona~9K1.05×
21Ohio~10K1.04×
22New Jersey~10K1.04×
23Georgia~10K1.02×
24New Hampshire~2K1.01×
25North Carolina~10K1.00×
26Maine~1K0.96×
27Wisconsin~6K0.95×
28Texas~30K0.93×
29Hawaii~2K0.91×
30Alaska<1K0.90×
31Montana~1K0.89×
32North Dakota<1K0.88×
33Missouri~6K0.87×
34South Dakota<1K0.87×
35Delaware~1K0.86×
36Nebraska~2K0.85×
37New Mexico~2K0.84×
38Idaho~2K0.83×
39Tennessee~7K0.82×
40West Virginia~2K0.82×
41Iowa~3K0.80×
42Florida~20K0.77×
43Oklahoma~4K0.76×
44Mississippi~3K0.75×
45Arkansas~3K0.75×
46Indiana~6K0.74×
47Kentucky~4K0.74×
48Louisiana~4K0.70×
49Alabama~4K0.69×
50South Carolina~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Ninajirachi, United States
0.67×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninajirachi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninajirachi audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio158.46×
02BerghainMusic & Radio48.89×
03School uniformKids & Family31.37×
04Tove LoMusic & Radio27.78×
05Ellie GouldingMusic & Radio20.04×
06Irina ShaykFashion & Accessoires17.34×
07Gender studiesPolitics & Society17.30×
08Cyndi LauperMusic & Radio15.47×
09Melanie Martinez (singer)Music & Radio14.68×
10LordeMusic & Radio12.90×
11Madison BeerMusic & Radio9.81×
12Sabrina CarpenterMusic & Radio8.79×
13David HarbourMovies & TV8.20×
14Rick and MortyMovies & TV8.02×
15Dungeons & DragonsGames7.41×
16Folk musicMusic & Radio6.58×
17Hair ExtensionsBeauty & Wellness4.96×
18Anime and manga fandomLiterature4.48×
19ClothingFashion & Accessoires1.84×
20Consumer electronicsTechnology & Electronics1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninajirachi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninajirachi audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.82×
Price SensitivityPREMIUM1.92×
Luxury OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninajirachi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Need for SecurityCONSERVATISM0.82×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninajirachi have in United States?

Ninajirachi has an estimated audience of 570,818 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ninajirachi fans?

54.7% of Ninajirachi fans are female, 45.3% are male, with an average age of 31.8 years.

03

Which brands do Ninajirachi fans like most?

Ninajirachi fans show strongest brand affinity for Charli XCX (158.46×), School uniform (31.37×), and Sabrina Carpenter (8.79×) over the country average.

04

Where do Ninajirachi fans live in United States?

Ninajirachi fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ninajirachi fans also like?

Beyond Ninajirachi itself, the audience over-indexes on School uniform (31.37×), Sabrina Carpenter (8.79×), Berghain (48.89×), and Gender studies (17.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Ninajirachi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ninajirachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →