Ninajirachi Audience in United States
Ninajirachi has an estimated audience of 316,569 people in United States. 60.2% are female, 39.8% are male, average age 33.2. Top brand affinities: Charli XCX, School uniform, Sabrina Carpenter, Hair Extensions, Melanie Martinez (singer).
Top brand affinities include Charli XCX, School uniform, Sabrina Carpenter, with strongest over-indexing on Charli XCX (136.57× the country average). Demographically, the Ninajirachi audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ninajirachi fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 33.2 |
| Estimated audience size | 316,569 |
Audience persona
The typical Ninajirachi fan in United States is more female, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charli XCX | 136.57× | Music & Radio |
| School uniform | 20.61× | Kids & Family |
| Sabrina Carpenter | 10.45× | Music & Radio |
| Hair Extensions | 6.16× | Beauty & Wellness |
| Melanie Martinez (singer) | 18.26× | Music & Radio |
| Cyberpunk 2077 | 17.03× | Games |
| Berghain | 37.92× | Music & Radio |
| Madison Beer | 8.78× | Music & Radio |
| Rick and Morty | 6.27× | Movies & TV |
| Lorde | 14.11× | Music & Radio |
| Dungeons & Dragons | 9.43× | Games |
| Toyota Supra | 11.95× | Cars & Mobility |
| Irina Shayk | 19.39× | Fashion & Accessoires |
| Superman | 1.95× | Movies & TV |
| Ellie Goulding | 19.27× | Music & Radio |
| Cyndi Lauper | 10.74× | Music & Radio |
| Bonnaroo Music Festival | 11.62× | Music & Radio |
| Anime and manga fandom | 4.03× | Literature |
| Tove Lo | 29.36× | Music & Radio |
| Harry Potter | 2.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| Tradition | CONSERVATISM | 1.73 |
| Extroversion | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.45 |
| Mindfulness | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| Australia | 24.1% |
| United Kingdom | 8.1% |
See Ninajirachi audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ninajirachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.