Melanie Martinez (singer) Audience in United States

Melanie Martinez (singer) logo

Melanie Martinez (singer) has an estimated audience of 2,395,720 people in United States. 72.5% are female, 27.5% are male, average age 25.3. Top regions: California, Texas, Florida. Top brand affinities: University of Southampton, Mitski, Mazzy Star, Dove Cameron, Portishead (band).

The average Melanie Martinez (singer) fan in United States is 25.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include University of Southampton, Mitski, Mazzy Star, with strongest over-indexing on University of Southampton (4223.79× the country average). Demographically, the Melanie Martinez (singer) audience skews more female with an average age of 25.3, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Melanie Martinez (singer) fans

Demographic split for Melanie Martinez (singer) audience in United States
MetricValue
Female72.5%
Male27.5%
Average age25.3
Estimated audience size2,395,720

Audience persona

The typical Melanie Martinez (singer) fan in United States is more female, around 25.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for University of Southampton.

Top regions in United States

Top regions ranked by reach for Melanie Martinez (singer) in United States
RegionReachAffinity
California313,4211.19×
Texas285,6781.39×
Florida190,0581.17×
New York124,0010.93×
Pennsylvania91,0241.13×
Arizona82,2331.68×
Illinois81,4131.02×
Ohio80,8321.1×
North Carolina75,2171.04×
Michigan70,9041.13×
Georgia69,0860.94×
New Jersey57,8190.95×
Washington53,4701.11×
Virginia51,9350.89×
Tennessee50,5431.05×
Indiana47,9571.1×
Colorado43,8731.16×
Massachusetts42,5630.9×
Maryland38,1440.93×
Missouri37,1670.96×
Kentucky34,7081.16×
South Carolina34,3190.95×
Nevada33,8351.46×
Alabama33,0610.99×
Oklahoma32,7321.23×
Minnesota32,2500.94×
Wisconsin30,9390.86×
Utah30,5691.42×
Oregon28,5471.04×
Louisiana28,3460.92×
Connecticut22,2060.92×
Arkansas20,4191.03×
Kansas17,9720.95×
Iowa17,5530.89×
Mississippi17,1570.87×
New Mexico15,9791.33×
West Virginia12,8601.15×
Idaho12,0101×
Nebraska10,4930.87×
New Hampshire8,5090.9×
Maine7,2680.85×
Rhode Island6,8610.9×
Hawaii5,9900.58×
Delaware5,5250.84×
Montana5,2650.79×
Alaska4,3480.85×
South Dakota4,2860.77×
North Dakota3,9330.8×
Washington, District of Columbia3,8560.54×
Wyoming2,9340.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melanie Martinez (singer) audience
BrandAffinityCategory
University of Southampton4223.79×Business & Career
Mitski145.02×Music & Radio
Mazzy Star99.82×Music & Radio
Dove Cameron41.17×Movies & TV
Portishead (band)151.94×Music & Radio
Azealia Banks61.06×Music & Radio
Fugazi94.67×Music & Radio
Björk50.43×Music & Radio
Sky Ferreira121.81×Music & Radio
Laufey26.83×Music & Radio
Black and White Photography40.85×Arts & Culture
Welcome to Night Vale42.16×Internet & Social Media
Billie Eilish12.23×Music & Radio
Madison Beer14.29×Music & Radio
Lorde21.47×Music & Radio
Laufey17.82×Music & Radio
Frederick's of Hollywood57.49×Fashion & Accessoires
Hooverphonic243.33×Music & Radio
Charli XCX15.53×Music & Radio
Cows16.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melanie Martinez (singer) audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.19
MindfulnessBALANCE1.84
PatriotismCONSERVATISM1.73
TraditionCONSERVATISM1.5
Community OrientationOPEN1.48
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Melanie Martinez (singer)
CountryShare
United States49.9%
Brazil11.7%
Mexico5.9%

See Melanie Martinez (singer) audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Melanie Martinez (singer) have in United States?

Melanie Martinez (singer) has an estimated audience of 2,395,720 people in United States, concentrated in California and Texas.

What is the gender split and age of Melanie Martinez (singer) fans?

72.5% of Melanie Martinez (singer) fans are female, 27.5% are male, with an average age of 25.3 years.

Which brands do Melanie Martinez (singer) fans like most?

Melanie Martinez (singer) fans show strongest brand affinity for University of Southampton (4223.79×), Mitski (145.02×), and Mazzy Star (99.82×) over the country average.

Where do Melanie Martinez (singer) fans live in United States?

Melanie Martinez (singer) fans in United States are most concentrated in California (reach 313,421), Texas (reach 285,678), and Florida (reach 190,058). These three regions account for the largest share of the active audience.

What other brands do Melanie Martinez (singer) fans also like?

Beyond Melanie Martinez (singer) itself, the audience over-indexes on Mitski (145.02×), Mazzy Star (99.82×), Dove Cameron (41.17×), and Portishead (band) (151.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melanie Martinez (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.