Rascasse Audience Intelligence

Melanie Martinez (singer) Audience in United States

A data profile of the people who buy, follow and care about Melanie Martinez (singer) in United States — modelled from more than twelve digital signal sources. Melanie Martinez (singer) has an estimated audience of 2,764,864 people in United States.

#57among Pop in United States#1756among Person in United States#1134in Music & Radio

The average Melanie Martinez (singer) fan in United States is 25.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include University of Southampton, Mitski, Mazzy Star, with strongest over-indexing on University of Southampton (4223.79× the country average).

Demographically, the Melanie Martinez (singer) audience skews more female with an average age of 25.3, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melanie Martinez (singer) fan in United States is more female, around 25.3 years old, with strong Mindfulness tendencies and a notable affinity for University of Southampton.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melanie Martinez (singer) profile in United States.

Audience size
2.8M
in United States
Gender
72.5%♀
27.5% male
Age
25.3
average years
Country rank
#10988
Person in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melanie Martinez (singer) fans

72.5% are female, 27.5% are male, average age 25.3.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Melanie Martinez (singer) audience in United States
MetricValue
Female72.5%
Male27.5%
Average age25.3
Estimated audience size2,764,864
Fig. 03

Age distribution

Ø 25.3
average years
Age distribution of the Melanie Martinez (singer) audience in United States
Age bracketShare%
16-1964%
20-2918%
30-399%
40-495%
50+3%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Melanie Martinez (singer) audience comes from United States.

Worldwide audience distribution share by country for Melanie Martinez (singer)
CountryShare
United States49.8%
Brazil13.7%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melanie Martinez (singer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Melanie Martinez (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~80K1.69×
02Nevada~30K1.46×
03Utah~30K1.42×
04New Mexico~20K1.38×
05Texas~300K1.32×
06Oklahoma~30K1.21×
07West Virginia~10K1.20×
08Florida~200K1.15×
09California~300K1.13×
10Kentucky~30K1.13×
11Colorado~40K1.12×
12Michigan~70K1.11×
13Pennsylvania~90K1.09×
14Ohio~80K1.08×
15Washington~50K1.08×
16Indiana~50K1.06×
17Arkansas~20K1.04×
18North Carolina~70K1.02×
19Tennessee~50K1.02×
20Oregon~30K1.02×
21Idaho~10K1.02×
22Alabama~30K1.00×
23Illinois~80K0.96×
24Missouri~40K0.95×
25Minnesota~30K0.95×
26Rhode Island~7K0.95×
27South Carolina~30K0.94×
28Kansas~20K0.94×
29Georgia~70K0.93×
30Maryland~40K0.93×
31Louisiana~30K0.93×
32Connecticut~20K0.93×
33New Hampshire~9K0.93×
34Alaska~5K0.93×
35New Jersey~60K0.92×
36New York~100K0.90×
37Massachusetts~40K0.89×
38Mississippi~20K0.89×
39Iowa~20K0.89×
40Nebraska~10K0.89×
41Wyoming~3K0.89×
42Virginia~50K0.87×
43Maine~7K0.87×
44Delaware~6K0.87×
45Wisconsin~30K0.85×
46North Dakota~4K0.85×
47South Dakota~5K0.83×
48Montana~5K0.81×
49Hawaii~6K0.60×
50Washington, District of Columbia~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Melanie Martinez (singer), United States
0.55×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melanie Martinez (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melanie Martinez (singer) audience
#·InterestCategoryAffinity×
01University of SouthamptonBusiness & Career4223.79×
02HooverphonicMusic & Radio243.33×
03Portishead (band)Music & Radio151.94×
04MitskiMusic & Radio145.02×
05Sky FerreiraMusic & Radio121.81×
06Mazzy StarMusic & Radio99.82×
07FugaziMusic & Radio94.67×
08Houston MarathonSports75.30×
09Azealia BanksMusic & Radio61.06×
10Frederick's of HollywoodFashion & Accessoires57.49×
11Welcome to Night ValeInternet & Social Media42.16×
12Dove CameronMovies & TV41.17×
13Black and White PhotographyArts & Culture40.85×
14The 5th Wave (film)Movies & TV40.17×
15LaufeyMusic & Radio26.83×
16LordeMusic & Radio21.47×
17CowsMusic & Radio16.77×
18Charli XCXMusic & Radio15.53×
19Madison BeerMusic & Radio14.29×
20Billie EilishMusic & Radio12.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melanie Martinez (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melanie Martinez (singer) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.50×
Pet OwnershipJOY1.22×
Luxury OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melanie Martinez (singer) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.56×
Career OrientationPOWER0.57×
CreativityOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melanie Martinez (singer) have in United States?

Melanie Martinez (singer) has an estimated audience of 2,764,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melanie Martinez (singer) fans?

72.5% of Melanie Martinez (singer) fans are female, 27.5% are male, with an average age of 25.3 years.

03

Which brands do Melanie Martinez (singer) fans like most?

Melanie Martinez (singer) fans show strongest brand affinity for University of Southampton (4223.79×), Mitski (145.02×), and Mazzy Star (99.82×) over the country average.

04

Where do Melanie Martinez (singer) fans live in United States?

Melanie Martinez (singer) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Melanie Martinez (singer) fans also like?

Beyond Melanie Martinez (singer) itself, the audience over-indexes on Mitski (145.02×), Mazzy Star (99.82×), Dove Cameron (41.17×), and Portishead (band) (151.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Melanie Martinez (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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