Rascasse Audience Intelligence

Lorde Audience in United States

Lorde has an estimated audience of 2.6M people in United States.

#60among Band in United States#1741among people in United States#1059in Music & Radio

The average Lorde fan in United States is 29.0 years old, more female, and lives primarily in California.

By number of fans, Lorde ranks #60 among the 4434 objects in Band in United States.

Its fans are 9.4 years younger than the group average of 38.4.

Women make up 66.4% of the fan base, 14.9 percentage points more than the group average.

Compared with the other 4433 objects in Band, Lorde fans stand out for their interest in Claire Rosinkranz, Billie Eilish and SOFIA ISELLA.

Interest is seasonal: July, August and September account for 35% of the year's searches, February is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Claire Rosinkranz, Billie Eilish, SOFIA ISELLA, with strongest over-indexing on Claire Rosinkranz (57.71× the country average).

Demographically, the Lorde audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Sustainability, Design Affinity.

The typical Lorde fan in United States is more female, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Claire Rosinkranz.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
66.4%♀
33.6% male
Age
29.0
average years
Country rank
#11410
among all objects in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lorde fans

66.4% are female, 33.6% are male, average age 29.0.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Lorde audience in United States
MetricValue
Female66.4%
Male33.6%
Average age29.0
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Lorde audience in United States
Age bracketShare%
16-2455%
25-3420%
35-4410%
45-548%
55+7%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Lorde audience comes from United States.

Worldwide audience distribution share by country for Lorde
CountryShare
United States37.3%
United Kingdom7.0%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lorde fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.55×
02Oregon~40K1.32×
03Massachusetts~70K1.30×
04Washington~80K1.29×
05New York~200K1.28×
06Minnesota~50K1.22×
07California~400K1.20×
08Vermont~6K1.20×
09Pennsylvania~100K1.19×
10Maine~10K1.18×
11Colorado~50K1.17×
12Connecticut~30K1.17×
13Illinois~100K1.16×
14Utah~30K1.12×
15New Hampshire~10K1.12×
16Rhode Island~9K1.12×
17Alaska~6K1.11×
18Wisconsin~50K1.06×
19Montana~9K1.02×
20Michigan~80K1.00×
21New Jersey~70K1.00×
22Arizona~60K1.00×
23Ohio~90K0.99×
24Virginia~70K0.98×
25Maryland~50K0.98×
26Missouri~50K0.97×
27Louisiana~40K0.96×
28Indiana~50K0.95×
29North Carolina~80K0.94×
30Iowa~20K0.94×
31Idaho~10K0.94×
32Kentucky~30K0.93×
33New Mexico~20K0.93×
34Nebraska~10K0.93×
35Nevada~20K0.92×
36Texas~200K0.91×
37Kansas~20K0.91×
38Tennessee~50K0.90×
39Alabama~40K0.90×
40Delaware~7K0.90×
41North Dakota~5K0.89×
42Georgia~80K0.88×
43Oklahoma~30K0.87×
44South Dakota~6K0.86×
45Arkansas~20K0.85×
46West Virginia~10K0.84×
47Florida~100K0.82×
48Hawaii~9K0.80×
49South Carolina~30K0.78×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Lorde, United States
0.67×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lorde audience vs. the country average
#·InterestCategoryAffinity×
01Claire RosinkranzMusic & Radio57.71×
02Billie EilishMusic & Radio31.05×
03SOFIA ISELLAMusic & Radio30.83×
04Bridgit MendlerMovies & TV29.61×
05Niall HoranMusic & Radio25.23×
06HalseyMusic & Radio24.37×
07Conan GrayMusic & Radio23.84×
08Camila CabelloMusic & Radio23.24×
09ClairoMusic & Radio22.44×
10Lola YoungMusic & Radio17.98×
11LaufeyMusic & Radio16.52×
12Zara LarssonMusic & Radio14.44×
13Charli XCXMusic & Radio13.22×
14Sabrina CarpenterMusic & Radio11.77×
15Dua LipaMusic & Radio11.21×
16Hailee SteinfeldMovies & TV10.30×
17Madison BeerMusic & Radio10.08×
18Tate McRaeMusic & Radio8.22×
19AngèleMusic & Radio8.21×
20Chappell RoanMusic & Radio8.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lorde audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lorde audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.22×
Design AffinityPREMIUM1.20×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lorde audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Quality AwarenessPREMIUM0.74×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lorde over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lorde-22047” · Methodology