Lorde Audience in United States

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Lorde has an estimated audience of 3,519,578 people in United States. 66.4% are female, 33.6% are male, average age 28.1. Top regions: California, Texas, New York. Top brand affinities: Billie Eilish, Sabrina Carpenter, Halsey, Hailee Steinfeld, Bridgit Mendler.

The average Lorde fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Billie Eilish, Sabrina Carpenter, Halsey, with strongest over-indexing on Billie Eilish (31.05× the country average). Demographically, the Lorde audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Lorde fans

Demographic split for Lorde audience in United States
MetricValue
Female66.4%
Male33.6%
Average age28.1
Estimated audience size3,519,578

Audience persona

The typical Lorde fan in United States is more female, around 28.1 years old, with strong Sustainability tendencies and a notable affinity for Billie Eilish.

Top regions in United States

Top regions ranked by reach for Lorde in United States
RegionReachAffinity
California488,5181.26×
Texas293,7230.97×
New York265,8691.35×
Florida198,7970.83×
Pennsylvania145,4551.23×
Illinois142,7831.22×
Ohio104,3690.96×
North Carolina104,0100.98×
Georgia99,3910.92×
Michigan94,0191.02×
Washington93,6891.33×
Massachusetts92,2661.33×
New Jersey89,2961×
Virginia86,4071.01×
Arizona79,9601.11×
Colorado67,0061.21×
Tennessee63,8530.9×
Indiana62,9730.98×
Maryland60,3831×
Minnesota57,4131.14×
Missouri55,9730.99×
Oregon52,0831.29×
Wisconsin50,7890.96×
Alabama43,8990.89×
South Carolina41,6460.79×
Kentucky40,8980.93×
Connecticut38,3211.09×
Louisiana37,8970.83×
Utah35,7081.13×
Oklahoma33,7390.86×
Nevada29,0890.85×
Iowa26,7410.92×
Kansas25,2300.91×
Arkansas24,8930.86×
Mississippi17,7750.61×
Idaho16,1500.92×
Washington, District of Columbia16,1451.53×
New Mexico15,8470.9×
Nebraska15,5940.88×
New Hampshire15,1411.09×
Maine14,6321.16×
West Virginia12,7590.78×
Rhode Island12,1321.08×
Hawaii11,8180.78×
Montana9,1830.94×
Delaware7,8560.81×
Alaska7,8291.04×
Vermont7,1391.16×
South Dakota5,9870.74×
North Dakota5,6110.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lorde audience
BrandAffinityCategory
Billie Eilish31.05×Music & Radio
Sabrina Carpenter11.77×Music & Radio
Halsey24.37×Music & Radio
Hailee Steinfeld10.3×Movies & TV
Bridgit Mendler29.61×Movies & TV
Camila Cabello23.24×Music & Radio
Conan Gray23.84×Music & Radio
Niall Horan25.23×Music & Radio
Laufey16.52×Music & Radio
Lola Young17.98×Music & Radio
Madison Beer10.08×Music & Radio
Dua Lipa11.21×Music & Radio
Charli XCX13.22×Music & Radio
SOFIA ISELLA30.83×Music & Radio
Clairo22.44×Music & Radio
Björk20.9×Music & Radio
Tate McRae8.22×Music & Radio
Chappell Roan8.2×Music & Radio
Zara Larsson14.44×Music & Radio
Lana Del Rey12.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lorde audience
TraitClusterScore
SustainabilityBALANCE1.68
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.29
TraditionCONSERVATISM1.25
Urban LifestyleOPEN1.21
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Lorde
CountryShare
United States40.0%
United Kingdom8.7%
Brazil5.4%

See Lorde audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Lorde have in United States?

Lorde has an estimated audience of 3,519,578 people in United States, concentrated in California and Texas.

What is the gender split and age of Lorde fans?

66.4% of Lorde fans are female, 33.6% are male, with an average age of 28.1 years.

Which brands do Lorde fans like most?

Lorde fans show strongest brand affinity for Billie Eilish (31.05×), Sabrina Carpenter (11.77×), and Halsey (24.37×) over the country average.

Where do Lorde fans live in United States?

Lorde fans in United States are most concentrated in California (reach 488,518), Texas (reach 293,723), and New York (reach 265,869). These three regions account for the largest share of the active audience.

What other brands do Lorde fans also like?

Beyond Lorde itself, the audience over-indexes on Sabrina Carpenter (11.77×), Halsey (24.37×), Hailee Steinfeld (10.3×), and Bridgit Mendler (29.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lorde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.