Rascasse Audience Intelligence

Lorde Audience in United States

A data profile of the people who buy, follow and care about Lorde in United States — modelled from more than twelve digital signal sources. Lorde has an estimated audience of 2,619,803 people in United States.

#85among Band in United States#1888among Person in United States#1199in Music & Radio

The average Lorde fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Billie Eilish, Sabrina Carpenter, Halsey, with strongest over-indexing on Billie Eilish (31.05× the country average).

Demographically, the Lorde audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lorde fan in United States is more female, around 28.1 years old, with strong Sustainability tendencies and a notable affinity for Billie Eilish.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lorde profile in United States.

Audience size
2.6M
in United States
Gender
66.4%♀
33.6% male
Age
28.1
average years
Country rank
#11500
Person in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lorde fans

66.4% are female, 33.6% are male, average age 28.1.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Lorde audience in United States
MetricValue
Female66.4%
Male33.6%
Average age28.1
Estimated audience size2,619,803
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Lorde audience in United States
Age bracketShare%
16-1955%
20-2920%
30-3910%
40-498%
50+7%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Lorde audience comes from United States.

Worldwide audience distribution share by country for Lorde
CountryShare
United States37.1%
United Kingdom7.0%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lorde audience in United States is strongest.

Fig. 05

Top regions by affinity

Lorde fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.55×
02Oregon~50K1.32×
03Massachusetts~90K1.30×
04Washington~90K1.29×
05New York~300K1.28×
06Minnesota~60K1.22×
07California~500K1.20×
08Vermont~7K1.20×
09Pennsylvania~100K1.19×
10Maine~10K1.18×
11Colorado~70K1.17×
12Connecticut~40K1.17×
13Illinois~100K1.16×
14Utah~40K1.12×
15New Hampshire~20K1.12×
16Rhode Island~10K1.12×
17Alaska~8K1.11×
18Wisconsin~60K1.06×
19Montana~10K1.02×
20Michigan~90K1.00×
21New Jersey~90K1.00×
22Arizona~70K1.00×
23Ohio~100K0.99×
24Virginia~80K0.98×
25Maryland~60K0.98×
26Missouri~60K0.97×
27Louisiana~40K0.96×
28Indiana~60K0.95×
29North Carolina~100K0.94×
30Iowa~30K0.94×
31Idaho~20K0.94×
32Kentucky~40K0.93×
33New Mexico~20K0.93×
34Nebraska~20K0.93×
35Nevada~30K0.92×
36Texas~300K0.91×
37Kansas~30K0.91×
38Tennessee~60K0.90×
39Alabama~40K0.90×
40Delaware~9K0.90×
41North Dakota~6K0.89×
42Georgia~100K0.88×
43Oklahoma~30K0.87×
44South Dakota~7K0.86×
45Arkansas~20K0.85×
46West Virginia~10K0.84×
47Florida~200K0.82×
48Hawaii~10K0.80×
49South Carolina~40K0.78×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Lorde, United States
0.67×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lorde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lorde audience
#·InterestCategoryAffinity×
01Claire RosinkranzMusic & Radio57.71×
02Billie EilishMusic & Radio31.05×
03SOFIA ISELLAMusic & Radio30.83×
04Bridgit MendlerMovies & TV29.61×
05Niall HoranMusic & Radio25.23×
06HalseyMusic & Radio24.37×
07Conan GrayMusic & Radio23.84×
08Camila CabelloMusic & Radio23.24×
09ClairoMusic & Radio22.44×
10Lola YoungMusic & Radio17.98×
11LaufeyMusic & Radio16.52×
12Zara LarssonMusic & Radio14.44×
13Charli XCXMusic & Radio13.22×
14Sabrina CarpenterMusic & Radio11.77×
15Dua LipaMusic & Radio11.21×
16Hailee SteinfeldMovies & TV10.30×
17Madison BeerMusic & Radio10.08×
18Tate McRaeMusic & Radio8.22×
19AngèleMusic & Radio8.21×
20Chappell RoanMusic & Radio8.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lorde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lorde audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.22×
Design AffinityPREMIUM1.20×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lorde audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Quality AwarenessPREMIUM0.74×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lorde have in United States?

Lorde has an estimated audience of 2,619,803 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lorde fans?

66.4% of Lorde fans are female, 33.6% are male, with an average age of 28.1 years.

03

Which brands do Lorde fans like most?

Lorde fans show strongest brand affinity for Billie Eilish (31.05×), Sabrina Carpenter (11.77×), and Halsey (24.37×) over the country average.

04

Where do Lorde fans live in United States?

Lorde fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lorde fans also like?

Beyond Lorde itself, the audience over-indexes on Sabrina Carpenter (11.77×), Halsey (24.37×), Conan Gray (23.84×), and Niall Horan (25.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lorde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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