Rascasse Audience Intelligence

Lana Del Rey Audience in United States

A data profile of the people who buy, follow and care about Lana Del Rey in United States — modelled from more than twelve digital signal sources. Lana Del Rey has an estimated audience of 4,814,151 people in United States.

#33among Pop in United States#774among Person in United States#612in Music & Radio

The average Lana Del Rey fan in United States is 28.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabrina Carpenter, Hailee Steinfeld, Madison Beer, with strongest over-indexing on Sabrina Carpenter (9.97× the country average).

Demographically, the Lana Del Rey audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lana Del Rey fan in United States is more female, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lana Del Rey profile in United States.

Audience size
4.8M
in United States
Gender
66.5%♀
33.5% male
Age
28.7
average years
Country rank
#6926
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lana Del Rey fans

66.5% are female, 33.5% are male, average age 28.7.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Lana Del Rey audience in United States
MetricValue
Female66.5%
Male33.5%
Average age28.7
Estimated audience size4,814,151
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Lana Del Rey audience in United States
Age bracketShare%
16-1950%
20-2923%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Lana Del Rey audience comes from United States.

Worldwide audience distribution share by country for Lana Del Rey
CountryShare
United States23.6%
Brazil9.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lana Del Rey audience in United States is strongest.

Fig. 05

Top regions by affinity

Lana Del Rey fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.78×
02Massachusetts~100K1.28×
03California~700K1.27×
04Arizona~100K1.19×
05Washington~100K1.13×
06Missouri~100K1.13×
07Texas~500K1.11×
08New York~300K1.11×
09Georgia~200K1.11×
10Utah~50K1.10×
11Oregon~70K1.09×
12Washington, District of Columbia~20K1.09×
13Alabama~80K1.08×
14Connecticut~60K1.06×
15Rhode Island~20K1.06×
16Kentucky~70K1.03×
17Tennessee~100K1.02×
18Oklahoma~60K1.02×
19New Hampshire~20K1.02×
20New Jersey~100K1.01×
21Nevada~50K1.01×
22Florida~400K1.00×
23Illinois~200K1.00×
24Virginia~100K1.00×
25Colorado~80K0.99×
26Alaska~10K0.99×
27Idaho~30K0.98×
28Pennsylvania~200K0.97×
29North Carolina~200K0.95×
30Arkansas~40K0.95×
31Maine~20K0.95×
32South Carolina~80K0.94×
33New Mexico~30K0.94×
34Vermont~9K0.94×
35Ohio~200K0.93×
36Minnesota~70K0.93×
37Nebraska~20K0.93×
38Kansas~40K0.92×
39Michigan~100K0.91×
40Maryland~80K0.90×
41Indiana~90K0.89×
42Iowa~40K0.89×
43Mississippi~40K0.89×
44West Virginia~20K0.88×
45Montana~10K0.88×
46Wisconsin~70K0.85×
47South Dakota~10K0.84×
48North Dakota~9K0.84×
49Hawaii~20K0.83×
50Delaware~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Lana Del Rey, United States
0.76×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lana Del Rey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lana Del Rey audience
#·InterestCategoryAffinity×
01Avril LavigneMusic & Radio13.61×
02SiaMusic & Radio12.89×
03LordeMusic & Radio12.55×
04Hailee SteinfeldMovies & TV11.99×
05LaufeyMusic & Radio11.73×
06Amy WinehouseMusic & Radio11.42×
07Jonas BrothersMusic & Radio10.58×
08Gwen StefaniMusic & Radio10.10×
09Madison BeerMusic & Radio10.07×
10Sabrina CarpenterMusic & Radio9.97×
11Lindsay LohanMovies & TV9.25×
12Benson BooneMusic & Radio8.59×
13DepopFashion & Accessoires8.45×
14Dua LipaMusic & Radio8.22×
15Whitney HoustonMusic & Radio8.11×
16Billie EilishMusic & Radio7.67×
17AngèleMusic & Radio6.66×
18Tate McRaeMusic & Radio6.01×
19Michael JacksonMusic & Radio3.21×
20Harry PotterMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lana Del Rey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lana Del Rey audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Quality AwarenessPREMIUM1.11×
SustainabilityBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lana Del Rey audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.61×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lana Del Rey have in United States?

Lana Del Rey has an estimated audience of 4,814,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lana Del Rey fans?

66.5% of Lana Del Rey fans are female, 33.5% are male, with an average age of 28.7 years.

03

Which brands do Lana Del Rey fans like most?

Lana Del Rey fans show strongest brand affinity for Sabrina Carpenter (9.97×), Hailee Steinfeld (11.99×), and Madison Beer (10.07×) over the country average.

04

Where do Lana Del Rey fans live in United States?

Lana Del Rey fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lana Del Rey fans also like?

Beyond Lana Del Rey itself, the audience over-indexes on Hailee Steinfeld (11.99×), Madison Beer (10.07×), Billie Eilish (7.67×), and Lindsay Lohan (9.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lana Del Rey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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