Lana Del Rey Audience in United States

Lana Del Rey logo

Lana Del Rey has an estimated audience of 5,366,433 people in United States. 66.5% are female, 33.5% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Hailee Steinfeld, Sabrina Carpenter, Madison Beer, Billie Eilish, Benson Boone.

The average Lana Del Rey fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hailee Steinfeld, Sabrina Carpenter, Madison Beer, with strongest over-indexing on Hailee Steinfeld (11.99× the country average). Demographically, the Lana Del Rey audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Lana Del Rey fans

Demographic split for Lana Del Rey audience in United States
MetricValue
Female66.5%
Male33.5%
Average age28.7
Estimated audience size5,366,433

Audience persona

The typical Lana Del Rey fan in United States is more female, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hailee Steinfeld.

Top regions in United States

Top regions ranked by reach for Lana Del Rey in United States
RegionReachAffinity
California784,1961.33×
Texas522,4681.13×
Florida372,9561.03×
New York346,8631.16×
Georgia200,4361.21×
Illinois184,7321.03×
Pennsylvania176,0770.97×
Ohio159,1060.96×
North Carolina156,7780.97×
Massachusetts146,3481.38×
New Jersey139,6811.02×
Arizona137,4331.25×
Virginia131,6371.01×
Michigan131,1860.93×
Louisiana130,6011.89×
Washington123,9261.15×
Tennessee109,6791.02×
Missouri103,8811.2×
Indiana87,6500.89×
Alabama85,4461.14×
Colorado84,9441×
Maryland84,1390.91×
South Carolina79,3860.98×
Kentucky70,3321.05×
Minnesota70,0940.91×
Wisconsin67,8850.84×
Oregon66,9681.09×
Oklahoma59,1340.99×
Connecticut58,0561.08×
Nevada53,1681.02×
Utah50,5441.05×
Arkansas40,2660.91×
Kansas38,3440.91×
Mississippi37,7710.85×
Iowa36,6220.83×
Idaho24,6060.91×
New Mexico24,3700.91×
Nebraska23,4810.87×
New Hampshire21,1771×
West Virginia20,9140.84×
Hawaii18,7820.81×
Rhode Island18,0931.06×
Washington, District of Columbia17,8891.11×
Maine17,4810.91×
Montana12,1110.81×
Alaska10,5860.92×
Delaware10,4130.7×
South Dakota8,9030.72×
Vermont8,3110.88×
North Dakota8,1420.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lana Del Rey audience
BrandAffinityCategory
Hailee Steinfeld11.99×Movies & TV
Sabrina Carpenter9.97×Music & Radio
Madison Beer10.07×Music & Radio
Billie Eilish7.67×Music & Radio
Benson Boone8.59×Music & Radio
Lindsay Lohan9.25×Movies & TV
Avril Lavigne13.61×Music & Radio
Laufey11.73×Music & Radio
Amy Winehouse11.42×Music & Radio
Lorde12.55×Music & Radio
Gwen Stefani10.1×Music & Radio
Dua Lipa8.22×Music & Radio
Euphoria1.96×Movies & TV
Tate McRae6.01×Music & Radio
Depop8.45×Fashion & Accessoires
Jonas Brothers10.58×Music & Radio
Harry Potter2.19×Movies & TV
Sia12.89×Music & Radio
Whitney Houston8.11×Music & Radio
Reneé Rapp7.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lana Del Rey audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.14
SustainabilityBALANCE1.86
Early Adopter MentalityPOWER1.8
TraditionCONSERVATISM1.52
ExtroversionTHRILL1.48
Pet OwnershipJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Lana Del Rey
CountryShare
United States25.0%
Brazil9.1%
United Kingdom6.5%

See Lana Del Rey audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Lana Del Rey have in United States?

Lana Del Rey has an estimated audience of 5,366,433 people in United States, concentrated in California and Texas.

What is the gender split and age of Lana Del Rey fans?

66.5% of Lana Del Rey fans are female, 33.5% are male, with an average age of 28.7 years.

Which brands do Lana Del Rey fans like most?

Lana Del Rey fans show strongest brand affinity for Hailee Steinfeld (11.99×), Sabrina Carpenter (9.97×), and Madison Beer (10.07×) over the country average.

Where do Lana Del Rey fans live in United States?

Lana Del Rey fans in United States are most concentrated in California (reach 784,196), Texas (reach 522,468), and Florida (reach 372,956). These three regions account for the largest share of the active audience.

What other brands do Lana Del Rey fans also like?

Beyond Lana Del Rey itself, the audience over-indexes on Sabrina Carpenter (9.97×), Madison Beer (10.07×), Billie Eilish (7.67×), and Benson Boone (8.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lana Del Rey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.