Rascasse Audience Intelligence

Jonas Brothers Audience in United States

A data profile of the people who buy, follow and care about Jonas Brothers in United States — modelled from more than twelve digital signal sources. Jonas Brothers has an estimated audience of 3,177,332 people in United States.

#68among Band in United States#1434among Person in United States#983in Music & Radio

The average Jonas Brothers fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Niall Horan, Stuffing, Halsey, with strongest over-indexing on Niall Horan (31.72× the country average).

Demographically, the Jonas Brothers audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jonas Brothers fan in United States is more female, around 32.2 years old, with strong Design Affinity tendencies and a notable affinity for Niall Horan.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jonas Brothers profile in United States.

Audience size
3.2M
in United States
Gender
70.8%♀
29.2% male
Age
32.2
average years
Country rank
#9805
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jonas Brothers fans

70.8% are female, 29.2% are male, average age 32.2.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Jonas Brothers audience in United States
MetricValue
Female70.8%
Male29.2%
Average age32.2
Estimated audience size3,177,332
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Jonas Brothers audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3913%
40-4912%
50+12%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Jonas Brothers audience comes from United States.

Worldwide audience distribution share by country for Jonas Brothers
CountryShare
United States49.9%
Brazil7.2%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jonas Brothers audience in United States is strongest.

Fig. 05

Top regions by affinity

Jonas Brothers fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.59×
02New Jersey~100K1.42×
03Arkansas~40K1.37×
04Rhode Island~10K1.30×
05New Mexico~20K1.18×
06Kansas~30K1.14×
07New York~200K1.11×
08Oklahoma~40K1.11×
09New Hampshire~10K1.10×
10Michigan~90K1.09×
11Tennessee~70K1.09×
12Nebraska~20K1.09×
13Massachusetts~70K1.07×
14Connecticut~40K1.07×
15Ohio~100K1.06×
16Nevada~30K1.06×
17Iowa~30K1.06×
18Pennsylvania~100K1.05×
19Missouri~60K1.05×
20Florida~200K1.03×
21Louisiana~40K1.03×
22Illinois~100K1.02×
23Colorado~50K1.02×
24Idaho~20K1.02×
25Wisconsin~50K1.01×
26Texas~300K0.99×
27Indiana~60K0.99×
28North Carolina~100K0.98×
29Kentucky~40K0.98×
30Arizona~70K0.97×
31California~300K0.96×
32South Carolina~50K0.96×
33Virginia~80K0.95×
34Maryland~50K0.92×
35Minnesota~40K0.92×
36West Virginia~10K0.91×
37Oregon~30K0.89×
38Delaware~8K0.89×
39Washington~60K0.88×
40North Dakota~6K0.87×
41Maine~10K0.86×
42Hawaii~10K0.85×
43Georgia~80K0.84×
44Alabama~40K0.83×
45South Dakota~6K0.83×
46Montana~7K0.82×
47Mississippi~20K0.81×
48Vermont~5K0.80×
49Alaska~6K0.79×
50Washington, District of Columbia~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Jonas Brothers, United States
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jonas Brothers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jonas Brothers audience
#·InterestCategoryAffinity×
01The Haunting (1999 film)Movies & TV57.83×
02Niall HoranMusic & Radio31.72×
03USC Trojans men's basketballSports29.64×
04StuffingFood & Beverages26.43×
055 Seconds of SummerMusic & Radio24.93×
06Louis TomlinsonMusic & Radio22.37×
07Kevin JonasMusic & Radio22.36×
08HalseyMusic & Radio19.20×
09Bridgit MendlerMovies & TV17.42×
10Joe JonasMusic & Radio17.07×
11Avan JogiaMovies & TV16.46×
12Mads MikkelsenMovies & TV14.15×
13Josh HutchersonMovies & TV11.85×
14Cynthia ErivoMovies & TV9.46×
15Billie EilishMusic & Radio8.32×
16Hailee SteinfeldMovies & TV8.25×
17Sabrina CarpenterMusic & Radio7.24×
18Madison BeerMusic & Radio6.86×
19Justin BieberMusic & Radio5.94×
20Taylor SwiftMusic & Radio3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jonas Brothers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jonas Brothers audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.19×
Luxury OrientationPREMIUM1.14×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jonas Brothers audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.72×
Need for SecurityCONSERVATISM0.73×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jonas Brothers have in United States?

Jonas Brothers has an estimated audience of 3,177,332 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jonas Brothers fans?

70.8% of Jonas Brothers fans are female, 29.2% are male, with an average age of 32.2 years.

03

Which brands do Jonas Brothers fans like most?

Jonas Brothers fans show strongest brand affinity for Niall Horan (31.72×), Stuffing (26.43×), and Halsey (19.2×) over the country average.

04

Where do Jonas Brothers fans live in United States?

Jonas Brothers fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jonas Brothers fans also like?

Beyond Jonas Brothers itself, the audience over-indexes on Stuffing (26.43×), Halsey (19.2×), Sabrina Carpenter (7.24×), and Billie Eilish (8.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jonas Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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