Jonas Brothers Audience in United States

Jonas Brothers logo

Jonas Brothers has an estimated audience of 3,269,709 people in United States. 70.8% are female, 29.2% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Niall Horan, Stuffing, The Haunting (1999 film), Halsey, Sabrina Carpenter.

The average Jonas Brothers fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Niall Horan, Stuffing, The Haunting (1999 film), with strongest over-indexing on Niall Horan (31.72× the country average). Demographically, the Jonas Brothers audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Jonas Brothers fans

Demographic split for Jonas Brothers audience in United States
MetricValue
Female70.8%
Male29.2%
Average age32.2
Estimated audience size3,269,709

Audience persona

The typical Jonas Brothers fan in United States is more female, around 32.2 years old, with strong Tradition tendencies and a notable affinity for Niall Horan.

Top regions in United States

Top regions ranked by reach for Jonas Brothers in United States
RegionReachAffinity
California368,3761.02×
Texas296,2521.05×
Florida253,5881.15×
New York213,0071.17×
New Jersey125,2971.51×
Pennsylvania122,3051.11×
Illinois119,7371.1×
Ohio107,7171.07×
North Carolina102,3101.04×
Georgia94,2310.94×
Michigan92,1971.08×
Virginia75,8070.95×
Arizona71,3121.07×
Tennessee70,6821.08×
Massachusetts67,8711.05×
Indiana63,8561.07×
Colorado63,4331.23×
Washington62,0550.95×
Missouri55,5631.05×
Utah52,9261.81×
Wisconsin51,5281.05×
Maryland49,8440.89×
South Carolina47,5910.97×
Minnesota44,4290.95×
Kentucky40,7030.99×
Oklahoma39,8371.1×
Alabama38,8020.85×
Louisiana37,5160.89×
Oregon34,7680.93×
Arkansas34,4641.28×
Connecticut33,9221.03×
Nevada30,1140.95×
Iowa26,7780.99×
Kansas23,9840.93×
Mississippi21,0970.78×
Idaho17,9691.1×
Nebraska17,1071.04×
West Virginia14,4820.95×
New Mexico14,0300.86×
Hawaii12,7750.91×
New Hampshire12,1080.94×
Maine10,0440.86×
Rhode Island9,4750.91×
Montana7,6400.84×
Delaware7,6370.85×
Washington, District of Columbia7,4610.76×
South Dakota6,3910.85×
North Dakota5,6000.83×
Alaska5,1990.74×
Vermont4,1110.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jonas Brothers audience
BrandAffinityCategory
Niall Horan31.72×Music & Radio
Stuffing26.43×Food & Beverages
The Haunting (1999 film)57.83×Movies & TV
Halsey19.2×Music & Radio
Sabrina Carpenter7.24×Music & Radio
Hailee Steinfeld8.25×Movies & TV
Billie Eilish8.32×Music & Radio
Joe Jonas17.07×Music & Radio
Cynthia Erivo9.46×Movies & TV
USC Trojans men's basketball29.64×Sports
Kevin Jonas22.36×Music & Radio
Louis Tomlinson22.37×Music & Radio
Avan Jogia16.46×Movies & TV
Josh Hutcherson11.85×Movies & TV
Mads Mikkelsen14.15×Movies & TV
Bridgit Mendler17.42×Movies & TV
Lorde12.39×Music & Radio
Justin Bieber5.94×Music & Radio
Taylor Swift3.31×Music & Radio
Harry Potter2.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jonas Brothers audience
TraitClusterScore
TraditionCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.82
SustainabilityBALANCE1.45
Early Adopter MentalityPOWER1.25
ExtroversionTHRILL1.24
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Jonas Brothers
CountryShare
United States51.5%
Brazil6.0%
Canada5.9%

See Jonas Brothers audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Jonas Brothers have in United States?

Jonas Brothers has an estimated audience of 3,269,709 people in United States, concentrated in California and Texas.

What is the gender split and age of Jonas Brothers fans?

70.8% of Jonas Brothers fans are female, 29.2% are male, with an average age of 32.2 years.

Which brands do Jonas Brothers fans like most?

Jonas Brothers fans show strongest brand affinity for Niall Horan (31.72×), Stuffing (26.43×), and The Haunting (1999 film) (57.83×) over the country average.

Where do Jonas Brothers fans live in United States?

Jonas Brothers fans in United States are most concentrated in California (reach 368,376), Texas (reach 296,252), and Florida (reach 253,588). These three regions account for the largest share of the active audience.

What other brands do Jonas Brothers fans also like?

Beyond Jonas Brothers itself, the audience over-indexes on Stuffing (26.43×), The Haunting (1999 film) (57.83×), Halsey (19.2×), and Sabrina Carpenter (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonas Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.