Niall Horan Audience in United States

Niall Horan logo

Niall Horan has an estimated audience of 2,206,575 people in United States. 75.0% are female, 25.0% are male, average age 28.8. Top regions: California, Texas, New York. Top brand affinities: Benson Boone, The Vamps, Hotel Rwanda, Louis Tomlinson, Ashe.

The average Niall Horan fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Benson Boone, The Vamps, Hotel Rwanda, with strongest over-indexing on Benson Boone (19.39× the country average). Demographically, the Niall Horan audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Niall Horan fans

Demographic split for Niall Horan audience in United States
MetricValue
Female75.0%
Male25.0%
Average age28.8
Estimated audience size2,206,575

Audience persona

The typical Niall Horan fan in United States is more female, around 28.8 years old, with strong Sustainability tendencies and a notable affinity for Benson Boone.

Top regions in United States

Top regions ranked by reach for Niall Horan in United States
RegionReachAffinity
California253,7261.05×
Texas182,5680.96×
New York140,1191.14×
Florida138,8220.93×
Pennsylvania83,1661.12×
Illinois81,4881.11×
Ohio77,1201.13×
North Carolina68,1761.03×
Michigan64,1861.11×
Georgia61,5700.91×
New Jersey58,5331.04×
Massachusetts57,8021.33×
Virginia55,6601.04×
Indiana50,6901.26×
Washington47,1701.07×
Arizona46,9621.04×
Tennessee46,6301.05×
Missouri42,5171.2×
Minnesota37,4511.18×
Colorado33,9390.98×
Maryland32,3160.85×
Wisconsin32,0950.97×
South Carolina31,2000.94×
Kentucky30,6111.11×
Utah29,9341.51×
Alabama27,0920.88×
Connecticut26,9671.22×
Oregon22,3760.88×
Oklahoma22,1680.9×
Louisiana21,7010.76×
Arkansas21,4201.18×
Iowa20,1171.11×
Nevada17,4660.82×
Kansas16,4550.95×
Mississippi13,6080.75×
Maine12,1921.54×
Idaho11,6561.05×
Nebraska9,9670.9×
West Virginia9,9200.97×
New Hampshire8,4360.97×
New Mexico8,4010.76×
Rhode Island8,1071.15×
Hawaii7,2170.76×
Washington, District of Columbia5,6330.85×
Montana4,7730.78×
Delaware4,6010.76×
South Dakota4,5710.9×
North Dakota4,4570.98×
Alaska3,1120.66×
Vermont3,0860.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Niall Horan audience
BrandAffinityCategory
Benson Boone19.39×Music & Radio
The Vamps163.2×Music & Radio
Hotel Rwanda68.85×Movies & TV
Louis Tomlinson36.85×Music & Radio
Ashe47.91×Music & Radio
Billie Eilish10.15×Music & Radio
Halsey17.75×Music & Radio
Alex Warren14.67×Music & Radio
Zayn Malik21.56×Music & Radio
Joshua Bassett31.84×Music & Radio
james arthur47.27×Music & Radio
Jonas Brothers16.87×Music & Radio
Lorde15.81×Music & Radio
Harry Potter3.37×Movies & TV
5 Seconds of Summer34.48×Music & Radio
Bebe Rexha21.84×Music & Radio
Nassau Community College91.63×Business & Career
Babymetal24.27×Music & Radio
Lewis Capaldi15.08×Music & Radio
Fashion Nova3.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Niall Horan audience
TraitClusterScore
SustainabilityBALANCE2.07
Design AffinityPREMIUM1.56
MindfulnessBALANCE1.49
Early Adopter MentalityPOWER1.44
DIY MentalityTHRILL1.35
Pet OwnershipJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Niall Horan
CountryShare
United States42.8%
United Kingdom8.0%
Canada5.0%

See Niall Horan audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Niall Horan have in United States?

Niall Horan has an estimated audience of 2,206,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Niall Horan fans?

75.0% of Niall Horan fans are female, 25.0% are male, with an average age of 28.8 years.

Which brands do Niall Horan fans like most?

Niall Horan fans show strongest brand affinity for Benson Boone (19.39×), The Vamps (163.2×), and Hotel Rwanda (68.85×) over the country average.

Where do Niall Horan fans live in United States?

Niall Horan fans in United States are most concentrated in California (reach 253,726), Texas (reach 182,568), and New York (reach 140,119). These three regions account for the largest share of the active audience.

What other brands do Niall Horan fans also like?

Beyond Niall Horan itself, the audience over-indexes on The Vamps (163.2×), Hotel Rwanda (68.85×), Louis Tomlinson (36.85×), and Ashe (47.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Niall Horan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.