Rascasse Audience Intelligence

Niall Horan Audience in United States

A data profile of the people who buy, follow and care about Niall Horan in United States — modelled from more than twelve digital signal sources. Niall Horan has an estimated audience of 2,411,405 people in United States.

#163among Singer-songwriter in United States#2097among Person in United States#1309in Music & Radio

The average Niall Horan fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Vamps, Benson Boone, Hotel Rwanda, with strongest over-indexing on The Vamps (163.2× the country average).

Demographically, the Niall Horan audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Niall Horan fan in United States is more female, around 28.8 years old, with strong Design Affinity tendencies and a notable affinity for The Vamps.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Niall Horan profile in United States.

Audience size
2.4M
in United States
Gender
75.0%♀
25.0% male
Age
28.8
average years
Country rank
#12241
Person in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Niall Horan fans

75.0% are female, 25.0% are male, average age 28.8.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Niall Horan audience in United States
MetricValue
Female75.0%
Male25.0%
Average age28.8
Estimated audience size2,411,405
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Niall Horan audience in United States
Age bracketShare%
16-1953%
20-2920%
30-3911%
40-499%
50+7%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Niall Horan audience comes from United States.

Worldwide audience distribution share by country for Niall Horan
CountryShare
United States42.8%
United Kingdom9.0%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Niall Horan audience in United States is strongest.

Fig. 05

Top regions by affinity

Niall Horan fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.40×
02Utah~30K1.38×
03Massachusetts~50K1.19×
04Missouri~40K1.19×
05Minnesota~40K1.19×
06Indiana~50K1.18×
07Iowa~20K1.18×
08Arkansas~20K1.17×
09Kentucky~30K1.16×
10Tennessee~50K1.15×
11Idaho~10K1.14×
12Rhode Island~8K1.12×
13Connecticut~20K1.11×
14North Dakota~5K1.10×
15Pennsylvania~80K1.09×
16Ohio~70K1.09×
17West Virginia~10K1.09×
18Wisconsin~40K1.06×
19Michigan~60K1.03×
20Oklahoma~20K1.01×
21New Hampshire~9K1.01×
22Illinois~70K1.00×
23South Carolina~30K1.00×
24Kansas~20K1.00×
25Nebraska~10K1.00×
26Arizona~40K0.99×
27New York~100K0.98×
28North Carolina~70K0.98×
29Washington~40K0.98×
30South Dakota~5K0.98×
31Mississippi~20K0.97×
32Virginia~50K0.96×
33Montana~6K0.96×
34Alabama~30K0.95×
35Louisiana~30K0.95×
36Vermont~4K0.95×
37Colorado~30K0.93×
38New Jersey~50K0.92×
39California~200K0.89×
40Florida~100K0.89×
41Oregon~20K0.89×
42Texas~200K0.87×
43Delaware~5K0.86×
44Georgia~60K0.84×
45Maryland~30K0.84×
46New Mexico~9K0.82×
47Nevada~20K0.78×
48Washington, District of Columbia~5K0.78×
49Alaska~4K0.78×
50Hawaii~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Niall Horan, United States
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Niall Horan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Niall Horan audience
#·InterestCategoryAffinity×
01The VampsMusic & Radio163.20×
02Nassau Community CollegeBusiness & Career91.63×
03Hotel RwandaMovies & TV68.85×
04AsheMusic & Radio47.91×
05james arthurMusic & Radio47.27×
06Louis TomlinsonMusic & Radio36.85×
075 Seconds of SummerMusic & Radio34.48×
08St Tropez TanBeauty & Wellness34.48×
09Joshua BassettMusic & Radio31.84×
10Bebe RexhaMusic & Radio21.84×
11Zayn MalikMusic & Radio21.56×
12Benson BooneMusic & Radio19.39×
13HalseyMusic & Radio17.75×
14Jonas BrothersMusic & Radio16.87×
15LordeMusic & Radio15.81×
16Lewis CapaldiMusic & Radio15.08×
17Alex WarrenMusic & Radio14.67×
18Billie EilishMusic & Radio10.15×
19Fashion NovaShopping3.94×
20Harry PotterMovies & TV3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Niall Horan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Niall Horan audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.71×
MindfulnessBALANCE1.39×
Luxury OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Niall Horan audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Career OrientationPOWER0.55×
TraditionCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Niall Horan have in United States?

Niall Horan has an estimated audience of 2,411,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Niall Horan fans?

75.0% of Niall Horan fans are female, 25.0% are male, with an average age of 28.8 years.

03

Which brands do Niall Horan fans like most?

Niall Horan fans show strongest brand affinity for The Vamps (163.2×), Benson Boone (19.39×), and Hotel Rwanda (68.85×) over the country average.

04

Where do Niall Horan fans live in United States?

Niall Horan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Niall Horan fans also like?

Beyond Niall Horan itself, the audience over-indexes on Benson Boone (19.39×), Hotel Rwanda (68.85×), Louis Tomlinson (36.85×), and Billie Eilish (10.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Niall Horan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Niall Horan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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