Rascasse Audience Intelligence

Cardinals Audience in United States

A data profile of the people who buy, follow and care about Cardinals in United States — modelled from more than twelve digital signal sources. Cardinals has an estimated audience of 12,679,246 people in United States.

#5among Singer-songwriter in United States#109among Person in United States#192in Music & Radio

The average Cardinals fan in United States is 36.8 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, California.

Top brand affinities include The Hives, Spar (retailer), Bloc Party, with strongest over-indexing on The Hives (95.2× the country average).

Demographically, the Cardinals audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cardinals fan in United States is balanced, around 36.8 years old, with strong Tradition tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cardinals profile in United States.

Audience size
12.7M
in United States
Gender
47.4%♀
52.6% male
Age
36.8
average years
Country rank
#2816
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cardinals fans

47.4% are female, 52.6% are male, average age 36.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Cardinals audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.8
Estimated audience size12,679,246
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Cardinals audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3927%
40-4918%
50+11%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Cardinals audience comes from United States.

Worldwide audience distribution share by country for Cardinals
CountryShare
United States77.3%
Canada6.1%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cardinals audience in United States is strongest.

Fig. 05

Top regions by affinity

Cardinals fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~2.5M12.00×
02Illinois~1.5M3.06×
03Arizona~600K2.22×
04Iowa~200K1.98×
05Arkansas~200K1.50×
06Indiana~400K1.40×
07Wisconsin~300K1.25×
08Kansas~100K1.01×
09Kentucky~200K1.00×
10Nebraska~60K0.92×
11Tennessee~300K0.91×
12Virginia~300K0.84×
13Oklahoma~100K0.83×
14West Virginia~50K0.77×
15Mississippi~90K0.75×
16Ohio~300K0.74×
17New Jersey~300K0.71×
18Pennsylvania~300K0.70×
19South Dakota~20K0.70×
20North Carolina~300K0.68×
21Nevada~90K0.65×
22Delaware~20K0.64×
23Maryland~200K0.63×
24Minnesota~100K0.62×
25New Mexico~40K0.62×
26Vermont~20K0.61×
27Louisiana~100K0.60×
28Maine~30K0.60×
29Montana~20K0.60×
30Colorado~100K0.59×
31Washington, District of Columbia~30K0.59×
32Texas~700K0.58×
33Connecticut~80K0.58×
34Hawaii~30K0.58×
35Massachusetts~200K0.57×
36Florida~500K0.56×
37Alabama~100K0.56×
38New Hampshire~30K0.56×
39Alaska~20K0.56×
40Michigan~200K0.55×
41South Carolina~100K0.55×
42Rhode Island~20K0.55×
43North Dakota~20K0.55×
44New York~400K0.53×
45Washington~100K0.52×
46California~800K0.51×
47Idaho~30K0.50×
48Georgia~200K0.49×
49Utah~60K0.47×
50Oregon~70K0.41×
Fig. 06

Affinity by region

Affinity by region — Cardinals, United States
0.41×1.00×12.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cardinals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cardinals audience
#·InterestCategoryAffinity×
01Bloc PartyMusic & Radio216.71×
02Spar (retailer)Shopping158.41×
03The HivesMusic & Radio95.20×
04Julian CasablancasMusic & Radio78.73×
05Modest MouseMusic & Radio61.65×
06Queens of the Stone AgeMusic & Radio40.48×
07Natalie ImbrugliaFashion & Accessoires36.55×
08SmartsheetTechnology & Electronics35.55×
09LCD SoundsystemMusic & Radio30.33×
10Wham!Music & Radio27.61×
11MorrisseyMusic & Radio23.67×
12Liam GallagherMusic & Radio23.22×
13The KillsMusic & Radio23.04×
14The StrokesMusic & Radio20.00×
15TrelloInternet & Social Media19.59×
16Kurt CobainMusic & Radio16.59×
17Jack WhiteMovies & TV12.33×
18Brittany SnowMovies & TV8.54×
19New Year's EveHome & Garden7.99×
20Graphic novelLiterature7.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cardinals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cardinals audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.75×
Convenience OrientationPREMIUM1.47×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cardinals audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.84×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cardinals have in United States?

Cardinals has an estimated audience of 12,679,246 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of Cardinals fans?

47.4% of Cardinals fans are female, 52.6% are male, with an average age of 36.8 years.

03

Which brands do Cardinals fans like most?

Cardinals fans show strongest brand affinity for The Hives (95.2×), Spar (retailer) (158.41×), and Bloc Party (216.71×) over the country average.

04

Where do Cardinals fans live in United States?

Cardinals fans in United States are most concentrated in Missouri (reach ~2.5M), Illinois (reach ~1.5M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cardinals fans also like?

Beyond Cardinals itself, the audience over-indexes on Spar (retailer) (158.41×), Bloc Party (216.71×), Julian Casablancas (78.73×), and Modest Mouse (61.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Cardinals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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