Cardinals Audience in United States
Cardinals has an estimated audience of 12,238,240 people in United States. 56.1% are female, 43.9% are male, average age 39.4. Top brand affinities: Kurt Cobain, Julian Casablancas, Spar (retailer), Autism Awareness, Ozzy Osbourne.
Top brand affinities include Kurt Cobain, Julian Casablancas, Spar (retailer), with strongest over-indexing on Kurt Cobain (60.42× the country average). Demographically, the Cardinals audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Cardinals fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.4 |
| Estimated audience size | 12,238,240 |
Audience persona
The typical Cardinals fan in United States is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Kurt Cobain.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kurt Cobain | 60.42× | Music & Radio |
| Julian Casablancas | 157.51× | Music & Radio |
| Spar (retailer) | 179.34× | Shopping |
| Autism Awareness | 19.03× | Health |
| Ozzy Osbourne | 18.72× | Music & Radio |
| Chris Cornell | 31.95× | Music & Radio |
| Diabetes mellitus awareness | 12.48× | Health |
| Beastie Boys | 50.88× | Music & Radio |
| Neutral Milk Hotel | 96.35× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Smartsheet | 32.95× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Sheryl Crow | 34.25× | Music & Radio |
| Anime and manga fandom | 8.13× | Literature |
| Gorillaz | 20.85× | Music & Radio |
| Twin Peaks | 10.38× | Movies & TV |
| Indeed.com | 4.83× | Business & Career |
| Mobile game | 5.22× | Games |
| Google Maps | 4.38× | Internet & Social Media |
| The Smiths | 17.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.96 |
| Quality Awareness | PREMIUM | 1.4 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Risk Appetite | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| Canada | 4.3% |
| United Kingdom | 2.8% |
See Cardinals audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.