Cardinals Audience in United States
Cardinals has an estimated audience of 12,238,240 people in United States. 56.1% are female, 43.9% are male, average age 39.4. Top brand affinities: Palestine Polytechnic University, Gilt.com, Winemaking, Hampton University, Dog breed.
Top brand affinities include Palestine Polytechnic University, Gilt.com, Winemaking, with strongest over-indexing on Palestine Polytechnic University (60.42× the country average). Demographically, the Cardinals audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Cardinals fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.4 |
| Estimated audience size | 12,238,240 |
Audience persona
The typical Cardinals fan in United States is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Palestine Polytechnic University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Palestine Polytechnic University | 60.42× | Business & Career |
| Gilt.com | 20× | Shopping |
| Winemaking | 9.87× | Food & Beverages |
| Hampton University | 22.08× | Business & Career |
| Dog breed | 2.07× | Pets & Animals |
| Vickie Guerrero | 20.85× | Business & Career |
| Monmouth County, New Jersey | 12.38× | Travel & Leisure |
| Elsword | 20× | Games |
| KiwiCo | 7.76× | Kids & Family |
| charvel guitars | 34.25× | Music & Radio |
| Home construction | 1.56× | Home & Garden |
| Gungor | 45.11× | Music & Radio |
| Celtic mythology | 9.92× | Arts & Culture |
| Goop | 5.31× | Internet & Social Media |
| Historic site | 4.11× | Arts & Culture |
| Mathcore | 7.56× | Music & Radio |
| Guy Fieri | 3.53× | Movies & TV |
| Endless Space | 19.96× | Games |
| Home staging | 4.31× | Home & Garden |
| No Escape (1994 film) | 9.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.96 |
| Quality Awareness | PREMIUM | 1.4 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Risk Appetite | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| Canada | 4.3% |
| United Kingdom | 2.8% |
See Cardinals audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.