Rascasse Audience Intelligence

New Year's Eve Audience in United States

A data profile of the people who buy, follow and care about New Year's Eve in United States — modelled from more than twelve digital signal sources. New Year's Eve has an estimated audience of 14,607,054 people in United States.

#1621among Topic in United States#184in Home & Garden

The average New Year's Eve fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New Year's Day, Cardinals, Bob Evans, with strongest over-indexing on New Year's Day (11.94× the country average).

Demographically, the New Year's Eve audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Year's Eve fan in United States is more female, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for New Year's Day.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Year's Eve profile in United States.

Audience size
14.6M
in United States
Gender
65.6%♀
34.4% male
Age
40.8
average years
Country rank
#2395
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Year's Eve fans

65.6% are female, 34.4% are male, average age 40.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for New Year's Eve audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.8
Estimated audience size14,607,054
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the New Year's Eve audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

23.4%

of the worldwide New Year's Eve audience comes from United States.

Worldwide audience distribution share by country for New Year's Eve
CountryShare
United States23.4%
United Kingdom5.3%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Year's Eve audience in United States is strongest.

Fig. 05

Top regions by affinity

New Year's Eve fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K1.28×
02Louisiana~200K1.22×
03Mississippi~100K1.21×
04West Virginia~80K1.20×
05Kentucky~200K1.19×
06Hawaii~70K1.17×
07Oklahoma~200K1.11×
08South Carolina~200K1.10×
09North Carolina~500K1.09×
10Georgia~500K1.08×
11Ohio~500K1.08×
12Arizona~300K1.08×
13New Mexico~80K1.08×
14Indiana~300K1.07×
15Illinois~500K1.06×
16Arkansas~100K1.06×
17Texas~1.5M1.05×
18Michigan~400K1.04×
19Iowa~100K1.04×
20Alaska~30K1.04×
21Tennessee~300K1.03×
22Nevada~100K1.03×
23Virginia~400K1.02×
24Oregon~200K1.02×
25Idaho~70K1.01×
26California~1.5M0.99×
27Maryland~200K0.99×
28New Jersey~400K0.98×
29Missouri~200K0.98×
30Wisconsin~200K0.98×
31Connecticut~100K0.97×
32Delaware~40K0.97×
33Washington~300K0.96×
34Florida~900K0.95×
35Pennsylvania~500K0.95×
36New Hampshire~50K0.95×
37New York~800K0.94×
38Kansas~100K0.93×
39Montana~40K0.93×
40Minnesota~200K0.92×
41South Dakota~30K0.92×
42Vermont~20K0.92×
43Nebraska~60K0.88×
44North Dakota~30K0.86×
45Utah~100K0.85×
46Maine~40K0.84×
47Massachusetts~200K0.82×
48Colorado~200K0.80×
49Rhode Island~40K0.78×
50Washington, District of Columbia~30K0.67×
Fig. 06

Affinity by region

Affinity by region — New Year's Eve, United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Year's Eve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Year's Eve audience
#·InterestCategoryAffinity×
01KedahTravel & Leisure24.80×
02Penang IslandTravel & Leisure24.15×
03Damansara, SelangorTravel & Leisure23.27×
04Shah AlamTravel & Leisure21.03×
05George Town, PenangTravel & Leisure19.76×
06Calgary StampedersSports19.66×
07Andre JohnsonSports18.98×
08Flamingo Land ResortTravel & Leisure17.37×
09Happy New Year (2014 film)Movies & TV13.09×
10New Year's DayHome & Garden11.94×
11Chess.comSports11.55×
12Bob EvansFood & Beverages11.43×
13Plan B (musician)Music & Radio8.47×
14CardinalsMusic & Radio7.99×
15SnowmanHome & Garden7.01×
16City BankBusiness & Career3.73×
17ChildbirthKids & Family1.93×
18ChristmasKids & Family1.71×
19Old NavyFashion & Accessoires1.54×
20Macy'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Year's Eve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Year's Eve audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.23×
Design AffinityPREMIUM1.23×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Year's Eve audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
PatriotismCONSERVATISM0.94×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Year's Eve have in United States?

New Year's Eve has an estimated audience of 14,607,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Year's Eve fans?

65.6% of New Year's Eve fans are female, 34.4% are male, with an average age of 40.8 years.

03

Which brands do New Year's Eve fans like most?

New Year's Eve fans show strongest brand affinity for New Year's Day (11.94×), Cardinals (7.99×), and Bob Evans (11.43×) over the country average.

04

Where do New Year's Eve fans live in United States?

New Year's Eve fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do New Year's Eve fans also like?

Beyond New Year's Eve itself, the audience over-indexes on Cardinals (7.99×), Bob Evans (11.43×), Happy New Year (2014 film) (13.09×), and Chess.com (11.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See New Year's Eve audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Year's Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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