New Year's Eve Audience in United States

New Year's Eve logo

New Year's Eve has an estimated audience of 14,607,054 people in United States. 65.6% are female, 34.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: New Year's Day, Cardinals, Bob Evans, Happy New Year (2014 film), Plan B (musician).

The average New Year's Eve fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include New Year's Day, Cardinals, Bob Evans, with strongest over-indexing on New Year's Day (11.94× the country average). Demographically, the New Year's Eve audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of New Year's Eve fans

Demographic split for New Year's Eve audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.8
Estimated audience size14,607,054

Audience persona

The typical New Year's Eve fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for New Year's Day.

Top regions in United States

Top regions ranked by reach for New Year's Eve in United States
RegionReachAffinity
California1,670,1101.04×
Texas1,320,2161.05×
Florida1,219,0631.23×
New York949,9431.16×
Illinois618,2721.27×
Pennsylvania549,5151.12×
Georgia542,8971.21×
North Carolina486,4801.11×
Ohio464,5411.03×
New Jersey461,1681.24×
Arizona450,2871.51×
Michigan401,4021.05×
Virginia377,0251.06×
Alabama316,0171.55×
Indiana291,4271.09×
Massachusetts290,6331.01×
Tennessee286,9350.98×
Washington272,2790.93×
Missouri269,9341.15×
Maryland244,8060.97×
Wisconsin222,7551.01×
Louisiana200,1521.06×
South Carolina194,0040.88×
Colorado187,4960.81×
Kentucky182,1200.99×
Minnesota181,2020.87×
Connecticut161,1281.1×
Oregon160,4370.96×
Oklahoma144,2710.89×
Nevada141,5101×
Arkansas117,4800.98×
Iowa116,0070.96×
Kansas114,6921×
Mississippi110,2840.92×
Utah104,5200.8×
New Mexico68,8940.94×
Hawaii60,0980.96×
New Hampshire58,7091.02×
Idaho58,6790.8×
Nebraska57,4890.78×
West Virginia56,0440.82×
Maine46,2200.88×
Rhode Island44,4240.96×
Washington, District of Columbia44,3741.01×
Delaware36,0720.9×
Alaska33,4731.07×
Montana31,3550.77×
South Dakota24,8660.74×
North Dakota22,4690.75×
Vermont19,0750.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Year's Eve audience
BrandAffinityCategory
New Year's Day11.94×Home & Garden
Cardinals7.99×Music & Radio
Bob Evans11.43×Food & Beverages
Happy New Year (2014 film)13.09×Movies & TV
Plan B (musician)8.47×Music & Radio
Chess.com11.55×Sports
George Town, Penang19.76×Travel & Leisure
Andre Johnson18.98×Sports
Christmas1.71×Kids & Family
Penang Island24.15×Travel & Leisure
Shah Alam21.03×Travel & Leisure
Old Navy1.54×Fashion & Accessoires
Macy's1.54×Shopping
Snowman7.01×Home & Garden
Damansara, Selangor23.27×Travel & Leisure
Childbirth1.93×Kids & Family
Flamingo Land Resort17.37×Travel & Leisure
Calgary Stampeders19.66×Sports
Kedah24.8×Travel & Leisure
Cognition1.8×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Year's Eve audience
TraitClusterScore
PatriotismCONSERVATISM2.45
Price SensitivityPREMIUM1.38
IndulgenceJOY1.28
TravellingTHRILL1.24
Family OrientationCONSERVATISM1.21
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for New Year's Eve
CountryShare
United States23.4%
United Kingdom5.3%
Japan4.5%

See New Year's Eve audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does New Year's Eve have in United States?

New Year's Eve has an estimated audience of 14,607,054 people in United States, concentrated in California and Texas.

What is the gender split and age of New Year's Eve fans?

65.6% of New Year's Eve fans are female, 34.4% are male, with an average age of 40.8 years.

Which brands do New Year's Eve fans like most?

New Year's Eve fans show strongest brand affinity for New Year's Day (11.94×), Cardinals (7.99×), and Bob Evans (11.43×) over the country average.

Where do New Year's Eve fans live in United States?

New Year's Eve fans in United States are most concentrated in California (reach 1,670,110), Texas (reach 1,320,216), and Florida (reach 1,219,063). These three regions account for the largest share of the active audience.

What other brands do New Year's Eve fans also like?

Beyond New Year's Eve itself, the audience over-indexes on Cardinals (7.99×), Bob Evans (11.43×), Happy New Year (2014 film) (13.09×), and Plan B (musician) (8.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Year's Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.