New Year's Eve Audience in Germany
New Year's Eve has an estimated audience of 1,578,788 people in Germany. 58.2% are female, 41.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Spiegel Online, Telegram, Die Welt, Der Spiegel, Der Tagesspiegel.
The average New Year's Eve fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Spiegel Online, Telegram, Die Welt, with strongest over-indexing on Spiegel Online (12.2× the country average). Demographically, the New Year's Eve audience skews more female with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of New Year's Eve fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.3 |
| Estimated audience size | 1,578,788 |
Audience persona
The typical New Year's Eve fan in Germany is more female, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,122 | 0.99× |
| Bayern | 285,117 | 1.12× |
| Hessen | 262,684 | 2.18× |
| Baden-Württemberg | 198,335 | 0.92× |
| Berlin | 128,506 | 1.82× |
| Niedersachsen | 110,574 | 0.72× |
| Rheinland-Pfalz | 78,413 | 0.99× |
| Sachsen | 55,770 | 0.72× |
| Schleswig-Holstein | 45,215 | 0.8× |
| Hamburg | 43,706 | 1.23× |
| Brandenburg | 41,617 | 0.85× |
| Thüringen | 25,438 | 0.63× |
| Sachsen-Anhalt | 24,705 | 0.6× |
| Mecklenburg-Vorpommern | 17,288 | 0.57× |
| Bremen | 16,478 | 1.22× |
| Saarland | 12,140 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 12.2× | News |
| Telegram | 18.81× | Internet & Social Media |
| Die Welt | 16.81× | News |
| Der Spiegel | 13.72× | News |
| Der Tagesspiegel | 13.63× | News |
| Meme | 15.55× | Internet & Social Media |
| Santa Claus | 16.79× | Kids & Family |
| FIFA World Cup | 6.53× | Sports |
| UEFA Nations League | 15.41× | Sports |
| Christmas | 10.86× | Kids & Family |
| Christmas market | 15.08× | Food & Beverages |
| LGBT community | 15.01× | Politics & Society |
| New Year's Day | 19.62× | Home & Garden |
| Angela Merkel | 16.31× | Politics & Society |
| Home Alone (franchise) | 15.18× | Movies & TV |
| Christmas tree | 15.2× | Kids & Family |
| Sustainable design | 16.3× | Business & Career |
| Winter Olympic Games | 16.66× | Sports |
| Christmas Eve | 13.3× | Kids & Family |
| Christmas decoration | 15.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.34 |
| Design Affinity | PREMIUM | 2.04 |
| Indulgence | JOY | 1.79 |
| Sustainability | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.47 |
| Creativity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 5.3% |
| Japan | 4.5% |
See New Year's Eve audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does New Year's Eve have in Germany?
New Year's Eve has an estimated audience of 1,578,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Year's Eve fans?
58.2% of New Year's Eve fans are female, 41.8% are male, with an average age of 39.3 years.
Which brands do New Year's Eve fans like most?
New Year's Eve fans show strongest brand affinity for Spiegel Online (12.2×), Telegram (18.81×), and Die Welt (16.81×) over the country average.
Where do New Year's Eve fans live in Germany?
New Year's Eve fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,122), Bayern (reach 285,117), and Hessen (reach 262,684). These three regions account for the largest share of the active audience.
What other brands do New Year's Eve fans also like?
Beyond New Year's Eve itself, the audience over-indexes on Telegram (18.81×), Die Welt (16.81×), Der Spiegel (13.72×), and Der Tagesspiegel (13.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Year's Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.