Rascasse Audience Intelligence

New Year's Eve Audience in Germany

A data profile of the people who buy, follow and care about New Year's Eve in Germany — modelled from more than twelve digital signal sources. New Year's Eve has an estimated audience of 1,578,788 people in Germany.

#2325among Topic in Germany#315in Home & Garden

The average New Year's Eve fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Telegram, Die Welt, Spiegel Online, with strongest over-indexing on Telegram (18.81× the country average).

Demographically, the New Year's Eve audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Year's Eve fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Year's Eve profile in Germany.

Audience size
1.6M
in Germany
Gender
58.2%♀
41.8% male
Age
39.3
average years
Country rank
#4254
Topic in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Year's Eve fans

58.2% are female, 41.8% are male, average age 39.3.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for New Year's Eve audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age39.3
Estimated audience size1,578,788
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the New Year's Eve audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide New Year's Eve audience comes from Germany.

Worldwide audience distribution share by country for New Year's Eve
CountryShare
United States23.4%
United Kingdom5.3%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Year's Eve audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Year's Eve fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K2.14×
02Berlin~100K1.72×
03Hamburg~40K1.20×
04Bremen~20K1.19×
05Bayern~300K1.09×
06Rheinland-Pfalz~80K1.00×
07Nordrhein-Westfalen~300K0.97×
08Baden-Württemberg~200K0.91×
09Brandenburg~40K0.87×
10Schleswig-Holstein~50K0.83×
11Saarland~20K0.80×
12Sachsen~60K0.76×
13Sachsen-Anhalt~30K0.74×
14Thüringen~30K0.74×
15Niedersachsen~100K0.73×
16Mecklenburg-Vorpommern~20K0.73×
Fig. 06

Affinity by region

Affinity by region — New Year's Eve, Germany
0.73×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Year's Eve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Year's Eve audience
#·InterestCategoryAffinity×
01New Year's DayHome & Garden19.62×
02TelegramInternet & Social Media18.81×
03Die WeltNews16.81×
04Santa ClausKids & Family16.79×
05Winter Olympic GamesSports16.66×
06Angela MerkelPolitics & Society16.31×
07Sustainable designBusiness & Career16.30×
08MemeInternet & Social Media15.55×
09Christmas treeKids & Family15.20×
10Home Alone (franchise)Movies & TV15.18×
11Christmas marketFood & Beverages15.08×
12LGBT communityPolitics & Society15.01×
13Barbara SchönebergerMovies & TV14.93×
14Der SpiegelNews13.72×
15Der TagesspiegelNews13.63×
16Christmas EveKids & Family13.30×
17Spiegel OnlineNews12.20×
18ChristmasKids & Family10.86×
19Harry KaneSports9.99×
20FIFA World CupSports6.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Year's Eve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Year's Eve audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.61×
SpiritualityBALANCE3.68×
Price SensitivityPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Year's Eve audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
PatriotismCONSERVATISM0.82×
Urban LifestyleOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Year's Eve have in Germany?

New Year's Eve has an estimated audience of 1,578,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Year's Eve fans?

58.2% of New Year's Eve fans are female, 41.8% are male, with an average age of 39.3 years.

03

Which brands do New Year's Eve fans like most?

New Year's Eve fans show strongest brand affinity for Telegram (18.81×), Die Welt (16.81×), and Spiegel Online (12.2×) over the country average.

04

Where do New Year's Eve fans live in Germany?

New Year's Eve fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do New Year's Eve fans also like?

Beyond New Year's Eve itself, the audience over-indexes on Die Welt (16.81×), Spiegel Online (12.2×), Der Spiegel (13.72×), and FIFA World Cup (6.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See New Year's Eve audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Year's Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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