LGBT community Audience in Germany

Demographics of LGBT community fans

Audience persona

The typical LGBT community fan in Germany is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See LGBT community audiences in other countries

• LGBT community — United States
• LGBT community — United Kingdom
• LGBT community — France
• LGBT community — Italy
• LGBT community — Spain
• LGBT community — Brazil
• LGBT community — Japan
• LGBT community — South Korea
• LGBT community — India

More Politics & Society audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does LGBT community have in Germany?

LGBT community has an estimated audience of 2,886,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of LGBT community fans?

57.6% of LGBT community fans are female, 42.4% are male, with an average age of 31.0 years.

Which brands do LGBT community fans like most?

LGBT community fans show strongest brand affinity for Harry Potter (2.15×), TikTok (1.96×), and Pride (4.67×) over the country average.

Where do LGBT community fans live in Germany?

LGBT community fans in Germany are most concentrated in Nordrhein-Westfalen (reach 534,470), Bayern (reach 464,998), and Baden-Württemberg (reach 360,712). These three regions account for the largest share of the active audience.

What other brands do LGBT community fans also like?

Beyond LGBT community itself, the audience over-indexes on TikTok (1.96×), Pride (4.67×), Stranger Things (2.65×), and Superman (2.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for LGBT community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.