Self-awareness Audience in Germany
Self-awareness has an estimated audience of 9,055,783 people in Germany. 70.2% are female, 29.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Millie Bobby Brown, YouTube Music, Euphoria, Self-knowledge (psychology), Self-confidence.
The average Self-awareness fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Millie Bobby Brown, YouTube Music, Euphoria, with strongest over-indexing on Millie Bobby Brown (7.39× the country average). Demographically, the Self-awareness audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-awareness fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.7 |
| Estimated audience size | 9,055,783 |
Audience persona
The typical Self-awareness fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,208,145 | 1.11× |
| Bayern | 1,624,090 | 1.12× |
| Baden-Württemberg | 1,341,718 | 1.09× |
| Hessen | 1,015,113 | 1.47× |
| Niedersachsen | 736,317 | 0.84× |
| Berlin | 690,602 | 1.71× |
| Rheinland-Pfalz | 423,337 | 0.93× |
| Sachsen | 368,363 | 0.83× |
| Schleswig-Holstein | 270,393 | 0.83× |
| Hamburg | 234,543 | 1.15× |
| Brandenburg | 215,485 | 0.77× |
| Saarland | 137,701 | 1.24× |
| Sachsen-Anhalt | 134,996 | 0.58× |
| Thüringen | 131,278 | 0.57× |
| Bremen | 96,522 | 1.25× |
| Mecklenburg-Vorpommern | 92,346 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 7.39× | Movies & TV |
| YouTube Music | 5.83× | Internet & Social Media |
| Euphoria | 2.85× | Movies & TV |
| Self-knowledge (psychology) | 5.12× | Health |
| Self-confidence | 5.72× | Health |
| Alexander Zverev | 4.77× | Sports |
| Flaconi | 6.29× | Shopping |
| Arts and music | 1.51× | Arts & Culture |
| Self-love | 2.84× | Health |
| Angelina Jolie | 5.44× | Movies & TV |
| Harry Styles | 6.02× | Music & Radio |
| Taylor Swift | 3.6× | Music & Radio |
| Natalie Portman | 5.92× | Movies & TV |
| Emotional intelligence | 5.04× | Health |
| Well-being | 2.27× | Health |
| Self care | 2.7× | Health |
| Ryder Cup | 7.94× | Sports |
| Motivation | 2.41× | Business & Career |
| Quality of life | 1.99× | Health |
| Meditation | 2.36× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.37 |
| Sustainability | BALANCE | 1.69 |
| Indulgence | JOY | 1.64 |
| Sports Activity | POWER | 1.47 |
| Creativity | OPEN | 1.42 |
| LGBTQ+ Identity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
See Self-awareness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-awareness have in Germany?
Self-awareness has an estimated audience of 9,055,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Self-awareness fans?
70.2% of Self-awareness fans are female, 29.8% are male, with an average age of 40.7 years.
Which brands do Self-awareness fans like most?
Self-awareness fans show strongest brand affinity for Millie Bobby Brown (7.39×), YouTube Music (5.83×), and Euphoria (2.85×) over the country average.
Where do Self-awareness fans live in Germany?
Self-awareness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,208,145), Bayern (reach 1,624,090), and Baden-Württemberg (reach 1,341,718). These three regions account for the largest share of the active audience.
What other brands do Self-awareness fans also like?
Beyond Self-awareness itself, the audience over-indexes on YouTube Music (5.83×), Euphoria (2.85×), Self-knowledge (psychology) (5.12×), and Self-confidence (5.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.