Rascasse Audience Intelligence

Self-awareness Audience in Germany

A data profile of the people who buy, follow and care about Self-awareness in Germany — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 9,055,783 people in Germany.

#249among Topic in Germany#12in Health

The average Self-awareness fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, YouTube Music, Alexander Zverev, with strongest over-indexing on Millie Bobby Brown (7.39× the country average).

Demographically, the Self-awareness audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Self-awareness fan in Germany is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Millie Bobby Brown.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-awareness profile in Germany.

Audience size
9.1M
in Germany
Gender
70.2%♀
29.8% male
Age
40.7
average years
Country rank
#408
Topic in Germany
Fig. 01

Search interest · 12-month trend

+282%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-awareness fans

70.2% are female, 29.8% are male, average age 40.7.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Self-awareness audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age40.7
Estimated audience size9,055,783
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Self-awareness audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Self-awareness audience comes from Germany.

Worldwide audience distribution share by country for Self-awareness
CountryShare
United States15.1%
Brazil7.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-awareness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Self-awareness fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~800K1.10×
02Bremen~80K1.09×
03Berlin~400K1.08×
04Saarland~100K1.07×
05Sachsen~500K1.04×
06Thüringen~200K1.01×
07Hamburg~200K1.01×
08Baden-Württemberg~1M0.99×
09Rheinland-Pfalz~400K0.99×
10Bayern~1.5M0.98×
11Schleswig-Holstein~300K0.98×
12Sachsen-Anhalt~200K0.97×
13Brandenburg~300K0.96×
14Mecklenburg-Vorpommern~200K0.96×
15Niedersachsen~800K0.94×
16Nordrhein-Westfalen~2M0.93×
Fig. 06

Affinity by region

Affinity by region — Self-awareness, Germany
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-awareness audience
#·InterestCategoryAffinity×
01Ryder CupSports7.94×
02Millie Bobby BrownMovies & TV7.39×
03FlaconiShopping6.29×
04Harry StylesMusic & Radio6.02×
05Natalie PortmanMovies & TV5.92×
06YouTube MusicInternet & Social Media5.83×
07Self-confidenceHealth5.72×
08Angelina JolieMovies & TV5.44×
09Self-knowledge (psychology)Health5.12×
10Emotional intelligenceHealth5.04×
11Alexander ZverevSports4.77×
12Taylor SwiftMusic & Radio3.60×
13Müller (company)Food & Beverages3.11×
14Self-loveHealth2.84×
15Self careHealth2.70×
16MotivationBusiness & Career2.41×
17MeditationHealth2.36×
18Well-beingHealth2.27×
19Quality of lifeHealth1.99×
20Arts and musicArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-awareness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-awareness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.46×
SustainabilityBALANCE1.38×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-awareness audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
PatriotismCONSERVATISM0.73×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-awareness have in Germany?

Self-awareness has an estimated audience of 9,055,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Self-awareness fans?

70.2% of Self-awareness fans are female, 29.8% are male, with an average age of 40.7 years.

03

Which brands do Self-awareness fans like most?

Self-awareness fans show strongest brand affinity for Millie Bobby Brown (7.39×), YouTube Music (5.83×), and Alexander Zverev (4.77×) over the country average.

04

Where do Self-awareness fans live in Germany?

Self-awareness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Self-awareness fans also like?

Beyond Self-awareness itself, the audience over-indexes on YouTube Music (5.83×), Alexander Zverev (4.77×), Müller (company) (3.11×), and Self-knowledge (psychology) (5.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Self-awareness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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