A data profile of the people who buy, follow and care about Self-awareness in United Kingdom — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 5,533,450 people in United Kingdom.
The average Self-awareness fan in United Kingdom is 43.9 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Millie Bobby Brown, YouTube Music, Self-knowledge (psychology), with strongest over-indexing on Millie Bobby Brown (11.44× the country average).
Demographically, the Self-awareness audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Self-awareness fan in United Kingdom is more female, around 43.9 years old, with strong Mindfulness tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Self-awareness profile in United Kingdom.
72.1% are female, 27.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 43.9 |
| Estimated audience size | 5,533,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Self-awareness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 7.9% |
| Japan | 6.3% |
Where the Self-awareness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~800K | 1.67× | |
| 02 | Northern Ireland | ~300K | 1.56× | |
| 03 | Wales | ~500K | 1.51× | |
| 04 | West Midlands | ~200K | 0.98× | |
| 05 | Yorkshire and the Humber | ~400K | 0.88× | |
| 06 | North East | ~200K | 0.86× | |
| 07 | East of England | ~400K | 0.81× | |
| 08 | South East | ~600K | 0.77× | |
| 09 | East Midlands | ~300K | 0.76× | |
| 10 | South West | ~300K | 0.72× | |
| 11 | North West | ~400K | 0.62× |
The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami Open (tennis) | Sports | 21.24× | ||
| 02 | El Palacio de Hierro | Shopping | 15.36× | ||
| 03 | Kohl (cosmetics) | Beauty & Wellness | 15.17× | ||
| 04 | The Cut (magazine) | Fashion & Accessoires | 13.64× | ||
| 05 | Malala Yousafzai | Politics & Society | 13.10× | ||
| 06 | Selfridges, Oxford Street | Shopping | 13.00× | ||
| 07 | Amal Clooney | Politics & Society | 11.79× | ||
| 08 | Millie Bobby Brown | Movies & TV | 11.44× | ||
| 09 | YouTube Music | Internet & Social Media | 11.00× | ||
| 10 | Galeries Lafayette | Shopping | 10.74× | ||
| 11 | Self-knowledge (psychology) | Health | 7.90× | ||
| 12 | Ryder Cup | Sports | 6.72× | ||
| 13 | The Fragrance Shop | Shopping | 6.57× | ||
| 14 | Oxford Street | Travel & Leisure | 6.56× | ||
| 15 | Self-confidence | Health | 6.33× | ||
| 16 | Sadie Sink | Movies & TV | 4.79× | ||
| 17 | Productivity | Business & Career | 4.30× | ||
| 18 | Self care | Health | 2.37× | ||
| 19 | Superdrug | Shopping | 2.04× | ||
| 20 | Personal development | Business & Career | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.52× | |
| Spirituality | BALANCE | 1.13× | |
| Individualism | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| DIY Mentality | THRILL | 0.66× | |
| Quality Awareness | PREMIUM | 0.66× |
Self-awareness has an estimated audience of 5,533,450 people in United Kingdom, concentrated in Scotland and South East.
72.1% of Self-awareness fans are female, 27.9% are male, with an average age of 43.9 years.
Self-awareness fans show strongest brand affinity for Millie Bobby Brown (11.44×), YouTube Music (11×), and Self-knowledge (psychology) (7.9×) over the country average.
Self-awareness fans in United Kingdom are most concentrated in Scotland (reach ~800K), South East (reach ~600K), and Wales (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Self-awareness itself, the audience over-indexes on YouTube Music (11×), Self-knowledge (psychology) (7.9×), Self-confidence (6.33×), and Ryder Cup (6.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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