A data profile of the people who buy, follow and care about YouTube Music in United Kingdom — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 4,121,242 people in United Kingdom.
The average YouTube Music fan in United Kingdom is 35.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Luxury Store, Music of Albania, TV Klan, with strongest over-indexing on Luxury Store (97.85× the country average).
Demographically, the YouTube Music audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical YouTube Music fan in United Kingdom is balanced, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Store.
The key figures that characterise the YouTube Music profile in United Kingdom.
52.8% are female, 47.2% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.5 |
| Estimated audience size | 4,121,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide YouTube Music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.23× | |
| 02 | South West | ~400K | 1.21× | |
| 03 | Wales | ~300K | 1.20× | |
| 04 | East Midlands | ~300K | 1.12× | |
| 05 | Northern Ireland | ~100K | 1.06× | |
| 06 | East of England | ~400K | 1.05× | |
| 07 | South East | ~500K | 1.01× | |
| 08 | Greater London | ~500K | 1.00× | |
| 09 | Scotland | ~300K | 0.96× | |
| 10 | North East | ~100K | 0.85× | |
| 11 | Yorkshire and the Humber | ~200K | 0.78× | |
| 12 | England | ~2.5M | 0.77× | |
| 13 | West Midlands | ~100K | 0.75× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music of Albania | Music & Radio | 221.23× | ||
| 02 | Ermal Mamaqi | Music & Radio | 185.10× | ||
| 03 | TV Klan | Movies & TV | 183.02× | ||
| 04 | Top Channel | Movies & TV | 114.12× | ||
| 05 | Xherdan Shaqiri | Sports | 106.96× | ||
| 06 | Luxury Store | Shopping | 97.85× | ||
| 07 | Pristina | Travel & Leisure | 95.19× | ||
| 08 | Tirana | Travel & Leisure | 72.21× | ||
| 09 | Novi Sad | Travel & Leisure | 40.53× | ||
| 10 | Serbia national football team | Sports | 29.27× | ||
| 11 | Albanian language | Politics & Society | 24.41× | ||
| 12 | Kosovo | Travel & Leisure | 23.15× | ||
| 13 | Albania | Travel & Leisure | 15.86× | ||
| 14 | Luxury | Fashion & Accessoires | 10.95× | ||
| 15 | Luxury Lifestyle | Shopping | 7.92× | ||
| 16 | Facebook Messenger | Internet & Social Media | 7.61× | ||
| 17 | Web 2.0 | Technology & Electronics | 7.54× | ||
| 18 | New media | Internet & Social Media | 6.41× | ||
| 19 | Donald Trump | Politics & Society | 4.53× | ||
| 20 | Superman | Movies & TV | 3.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.42× | |
| Social Media Usage | JOY | 1.96× | |
| Mindfulness | BALANCE | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.83× |
YouTube Music has an estimated audience of 4,121,242 people in United Kingdom, concentrated in England and South East.
52.8% of YouTube Music fans are female, 47.2% are male, with an average age of 35.5 years.
YouTube Music fans show strongest brand affinity for Luxury Store (97.85×), Music of Albania (221.23×), and TV Klan (183.02×) over the country average.
YouTube Music fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on Music of Albania (221.23×), TV Klan (183.02×), Tirana (72.21×), and Pristina (95.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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