Netflix Audience in United Kingdom
Netflix has an estimated audience of 11,621,911 people in United Kingdom. 56.8% are female, 43.2% are male, average age 40.7. Top regions: England, South East, Greater London. Top brand affinities: Millie Bobby Brown, Blu-ray Disc, Olivia Colman, Black Mirror (TV series), It (novel).
The average Netflix fan in United Kingdom is 40.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Millie Bobby Brown, Blu-ray Disc, Olivia Colman, with strongest over-indexing on Millie Bobby Brown (1.6× the country average). Demographically, the Netflix audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.7 |
| Estimated audience size | 11,621,911 |
Audience persona
The typical Netflix fan in United Kingdom is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Millie Bobby Brown.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,716,433 | 1.02× |
| South East | 1,741,447 | 1.12× |
| Greater London | 1,665,738 | 1.1× |
| North West | 1,510,645 | 1.22× |
| East of England | 1,157,252 | 1.09× |
| South West | 1,129,314 | 1.18× |
| Scotland | 1,004,555 | 0.96× |
| East Midlands | 893,755 | 1.09× |
| Yorkshire and the Humber | 678,785 | 0.73× |
| Wales | 673,476 | 1.01× |
| Northern Ireland | 358,906 | 1× |
| North East | 354,618 | 0.78× |
| West Midlands | 345,128 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 1.6× | Movies & TV |
| Blu-ray Disc | 1.52× | Technology & Electronics |
| Olivia Colman | 1.51× | Movies & TV |
| Black Mirror (TV series) | 1.69× | Movies & TV |
| It (novel) | 1.66× | Literature |
| Finn Wolfhard | 1.53× | Movies & TV |
| Mae Martin | 1.53× | Music & Radio |
| Joe Pesci | 1.98× | Movies & TV |
| Rebel Wilson | 1.71× | Movies & TV |
| Bobby Cannavale | 2.21× | Movies & TV |
| Elisabeth Moss | 1.5× | Movies & TV |
| Little Women (1994 film) | 1.82× | Movies & TV |
| Shōjo manga | 1.53× | Literature |
| The Vicar of Dibley | 1.64× | Movies & TV |
| Sophia Lillis | 1.53× | Movies & TV |
| Fantastic Beasts and Where to Find Them | 1.51× | Pets & Animals |
| Cole Sprouse | 1.62× | Movies & TV |
| Anna Paquin | 1.54× | Movies & TV |
| Charlie Brooker | 1.52× | Literature |
| Ray Romano | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 1.03 |
| Price Sensitivity | PREMIUM | 0.98 |
| Travelling | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 6.0% |
| China | 5.0% |
See Netflix audiences in other countries
More TV / music streaming audiences in United Kingdom
Frequently asked questions
How many fans does Netflix have in United Kingdom?
Netflix has an estimated audience of 11,621,911 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Netflix fans?
56.8% of Netflix fans are female, 43.2% are male, with an average age of 40.7 years.
Which brands do Netflix fans like most?
Netflix fans show strongest brand affinity for Millie Bobby Brown (1.6×), Blu-ray Disc (1.52×), and Olivia Colman (1.51×) over the country average.
Where do Netflix fans live in United Kingdom?
Netflix fans in United Kingdom are most concentrated in England (reach 8,716,433), South East (reach 1,741,447), and Greater London (reach 1,665,738). These three regions account for the largest share of the active audience.
What other brands do Netflix fans also like?
Beyond Netflix itself, the audience over-indexes on Blu-ray Disc (1.52×), Olivia Colman (1.51×), Black Mirror (TV series) (1.69×), and It (novel) (1.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.