A data profile of the people who buy, follow and care about Netflix in United Kingdom — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 11,438,512 people in United Kingdom.
The average Netflix fan in United Kingdom is 40.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Millie Bobby Brown, Blu-ray Disc, Olivia Colman, with strongest over-indexing on Millie Bobby Brown (1.6× the country average).
Demographically, the Netflix audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Netflix fan in United Kingdom is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Netflix profile in United Kingdom.
56.8% are female, 43.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.7 |
| Estimated audience size | 11,438,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Netflix audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1.5M | 1.22× | |
| 02 | South West | ~1M | 1.18× | |
| 03 | South East | ~1.5M | 1.12× | |
| 04 | Greater London | ~1.5M | 1.10× | |
| 05 | East of England | ~1M | 1.09× | |
| 06 | East Midlands | ~900K | 1.09× | |
| 07 | England | ~8.5M | 1.02× | |
| 08 | Wales | ~700K | 1.01× | |
| 09 | Northern Ireland | ~400K | 1.00× | |
| 10 | Scotland | ~1M | 0.96× | |
| 11 | North East | ~400K | 0.78× | |
| 12 | Yorkshire and the Humber | ~700K | 0.73× | |
| 13 | West Midlands | ~300K | 0.69× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bobby Cannavale | Movies & TV | 2.21× | ||
| 02 | Joe Pesci | Movies & TV | 1.98× | ||
| 03 | Little Women (1994 film) | Movies & TV | 1.82× | ||
| 04 | Rebel Wilson | Movies & TV | 1.71× | ||
| 05 | Black Mirror (TV series) | Movies & TV | 1.69× | ||
| 06 | It (novel) | Literature | 1.66× | ||
| 07 | Cole Sprouse | Movies & TV | 1.62× | ||
| 08 | Millie Bobby Brown | Movies & TV | 1.60× | ||
| 09 | Harvey Keitel | Movies & TV | 1.57× | ||
| 10 | Anime world | Games | 1.56× | ||
| 11 | Anna Paquin | Movies & TV | 1.54× | ||
| 12 | Mae Martin | Music & Radio | 1.53× | ||
| 13 | Finn Wolfhard | Movies & TV | 1.53× | ||
| 14 | Shōjo manga | Literature | 1.53× | ||
| 15 | Sophia Lillis | Movies & TV | 1.53× | ||
| 16 | Blu-ray Disc | Technology & Electronics | 1.52× | ||
| 17 | Olivia Colman | Movies & TV | 1.51× | ||
| 18 | Fantastic Beasts and Where to Find Them | Pets & Animals | 1.51× | ||
| 19 | Ray Romano | Movies & TV | 1.51× | ||
| 20 | Elisabeth Moss | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.03× | |
| Extroversion | THRILL | 1.00× | |
| Community Orientation | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× |
Netflix has an estimated audience of 11,438,512 people in United Kingdom, concentrated in England and South East.
56.8% of Netflix fans are female, 43.2% are male, with an average age of 40.7 years.
Netflix fans show strongest brand affinity for Millie Bobby Brown (1.6×), Blu-ray Disc (1.52×), and Olivia Colman (1.51×) over the country average.
Netflix fans in United Kingdom are most concentrated in England (reach ~8.5M), South East (reach ~1.5M), and Greater London (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Blu-ray Disc (1.52×), Olivia Colman (1.51×), Mae Martin (1.53×), and It (novel) (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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