Netflix Audience in Brazil
Netflix has an estimated audience of 19,414,011 people in Brazil. 56.9% are female, 43.1% are male, average age 39.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Netflix fan in Brazil is 39.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Netflix audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.0 |
| Estimated audience size | 19,414,011 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,609,080 | 0.91× |
| Minas Gerais | 2,012,921 | 1× |
| Rio de Janeiro | 1,514,921 | 0.83× |
| Rio Grande do Sul | 1,209,852 | 1.06× |
| Bahia | 1,204,481 | 0.94× |
| Paraná | 1,076,591 | 0.91× |
| Goiás | 920,610 | 1.24× |
| Santa Catarina | 897,188 | 1.01× |
| Pernambuco | 873,784 | 0.98× |
| Ceará | 720,261 | 0.85× |
| Pará | 562,480 | 0.89× |
| Maranhão | 473,045 | 0.97× |
| Espírito Santo | 422,340 | 1.04× |
| Mato Grosso | 404,360 | 1.11× |
| Paraíba | 370,315 | 0.95× |
| Federal District | 331,078 | 1.02× |
| Mato Grosso do Sul | 297,106 | 1.05× |
| Rio Grande do Norte | 297,014 | 0.92× |
| Amazonas | 296,482 | 0.88× |
| Alagoas | 260,972 | 0.92× |
| Piauí | 257,628 | 0.96× |
| Sergipe | 202,341 | 1× |
| Rondônia | 182,664 | 1.13× |
| Tocantins | 160,380 | 1.25× |
| Acre | 69,596 | 1.03× |
| Amapá | 65,702 | 0.95× |
| Roraima | 65,549 | 1.2× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.95 |
| Need for Security | CONSERVATISM | 1.83 |
| Creativity | OPEN | 1.72 |
| Family Orientation | CONSERVATISM | 1.66 |
| Price Sensitivity | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 6.0% |
| China | 5.0% |
See Netflix audiences in other countries
More TV / music streaming audiences in Brazil
- Spotify (16,974,303)
- HBO MAX (11,136,753)
- YouTube Music (7,283,152)
- Deezer (4,306,243)
- Apple TV (3,984,455)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.