Rascasse Audience Intelligence

DirecTV Audience in United States

A data profile of the people who buy, follow and care about DirecTV in United States — modelled from more than twelve digital signal sources. DirecTV has an estimated audience of 47,541,407 people in United States.

#7among TV Channel in United States#36in Movies & TV

The average DirecTV fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IPTV, Sling TV, Shōnen manga, with strongest over-indexing on IPTV (1.59× the country average).

Demographically, the DirecTV audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DirecTV fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for IPTV.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DirecTV profile in United States.

Audience size
47.5M
in United States
Gender
52.8%♀
47.2% male
Age
40.0
average years
Country rank
#432
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DirecTV

52.8% are female, 47.2% are male, average age 40.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for DirecTV audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.0
Estimated audience size47,541,407
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the DirecTV audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

81.0%

of the worldwide DirecTV audience comes from United States.

Worldwide audience distribution share by country for DirecTV
CountryShare
United States81.0%
Argentina3.7%
Germany2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DirecTV audience in United States is strongest.

Fig. 05

Top regions by affinity

DirecTV fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~800K2.00×
02Louisiana~1M1.80×
03Alabama~1M1.73×
04Oklahoma~800K1.58×
05Georgia~2M1.45×
06Missouri~1M1.43×
07West Virginia~300K1.41×
08Arizona~1.5M1.29×
09New Mexico~300K1.26×
10Texas~5M1.24×
11Arkansas~500K1.24×
12Nevada~600K1.23×
13Tennessee~1M1.22×
14South Carolina~900K1.21×
15Kentucky~700K1.16×
16Idaho~300K1.14×
17Colorado~800K1.11×
18North Carolina~1.5M1.08×
19Iowa~400K1.06×
20Ohio~1.5M1.05×
21Michigan~1.5M1.05×
22Wisconsin~700K1.05×
23Kansas~400K1.02×
24California~5.5M1.01×
25Indiana~900K1.01×
26Illinois~1.5M0.99×
27Minnesota~700K0.99×
28Nebraska~200K0.99×
29Florida~3M0.91×
30Montana~100K0.91×
31North Dakota~90K0.88×
32Virginia~1M0.87×
33Maine~100K0.86×
34South Dakota~90K0.85×
35Alaska~80K0.84×
36New Hampshire~200K0.81×
37Vermont~70K0.79×
38Connecticut~400K0.74×
39Maryland~600K0.71×
40Washington, District of Columbia~100K0.71×
41Pennsylvania~1M0.70×
42Utah~300K0.70×
43Washington~700K0.69×
44Oregon~400K0.66×
45Delaware~80K0.62×
46New York~1.5M0.55×
47New Jersey~600K0.53×
48Massachusetts~400K0.43×
49Hawaii~80K0.40×
50Rhode Island~60K0.39×
Fig. 06

Affinity by region

Affinity by region — DirecTV, United States
0.39×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DirecTV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DirecTV audience
#·InterestCategoryAffinity×
01PLEXTechnology & Electronics2.32×
02Linda CardelliniMovies & TV2.18×
03Naruto UzumakiLiterature1.71×
04Dish NetworkTechnology & Electronics1.69×
05Shōnen mangaLiterature1.67×
06Cillian MurphyMovies & TV1.66×
07Generic top-level domainTechnology & Electronics1.62×
08MangakaLiterature1.61×
09Sling TVTechnology & Electronics1.60×
10IPTVTechnology & Electronics1.59×
11CBS Sports NetworkMovies & TV1.57×
12ESPN2Sports1.57×
13Fox Sports 1Sports1.57×
14Jon BernthalMovies & TV1.56×
15Jensen AcklesMovies & TV1.53×
16Cruz AzulSports1.53×
17GokuLiterature1.52×
18Superhero fictionLiterature1.51×
19Dave FrancoMovies & TV1.51×
20Miniature wargamingGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DirecTV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DirecTV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
ExtroversionTHRILL1.08×
Social Media UsageJOY1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DirecTV audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Quality AwarenessPREMIUM0.81×
Urban LifestyleOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DirecTV have in United States?

DirecTV has an estimated audience of 47,541,407 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DirecTV fans?

52.8% of DirecTV fans are female, 47.2% are male, with an average age of 40.0 years.

03

Which brands do DirecTV fans like most?

DirecTV fans show strongest brand affinity for IPTV (1.59×), Sling TV (1.6×), and Shōnen manga (1.67×) over the country average.

04

Where do DirecTV fans live in United States?

DirecTV fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do DirecTV fans also like?

Beyond DirecTV itself, the audience over-indexes on Sling TV (1.6×), Shōnen manga (1.67×), CBS Sports Network (1.57×), and Linda Cardellini (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See DirecTV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DirecTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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