DirecTV Audience in United States

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DirecTV has an estimated audience of 47,452,756 people in United States. 52.8% are female, 47.2% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: IPTV, Sling TV, Shōnen manga, Linda Cardellini, CBS Sports Network.

The average DirecTV fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IPTV, Sling TV, Shōnen manga, with strongest over-indexing on IPTV (1.59× the country average). Demographically, the DirecTV audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of DirecTV fans

Demographic split for DirecTV audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.0
Estimated audience size47,452,756

Audience persona

The typical DirecTV fan in United States is balanced, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for IPTV.

Top regions in United States

Top regions ranked by reach for DirecTV in United States
RegionReachAffinity
California5,566,6691.07×
Texas5,285,5101.3×
Florida2,918,3560.91×
Georgia2,255,4701.54×
Illinois1,627,5061.03×
North Carolina1,627,1391.14×
Ohio1,570,3611.07×
New York1,476,7750.56×
Arizona1,298,3211.34×
Michigan1,294,6331.04×
Alabama1,186,1581.79×
Tennessee1,170,1411.23×
Missouri1,113,6231.46×
Louisiana1,113,3971.82×
Pennsylvania1,112,7000.7×
Virginia1,034,7820.9×
South Carolina918,6671.29×
Indiana883,0041.02×
Colorado860,2731.15×
Oklahoma846,9241.61×
Mississippi797,2292.04×
Wisconsin728,8011.02×
Minnesota705,4421.04×
Kentucky695,2011.17×
Washington648,2420.68×
New Jersey612,9450.51×
Maryland589,2130.72×
Nevada577,8931.26×
Arkansas504,4281.29×
Iowa418,6781.07×
Massachusetts380,2720.41×
Kansas378,0671.01×
Oregon358,9580.66×
Connecticut335,4930.7×
Utah306,4190.72×
West Virginia304,3101.38×
New Mexico300,5381.26×
Idaho269,6711.13×
Nebraska209,4030.88×
Maine139,8910.82×
New Hampshire132,2260.71×
Montana116,5080.88×
Washington, District of Columbia89,0810.62×
South Dakota87,7790.8×
North Dakota80,1680.82×
Delaware77,6390.59×
Hawaii76,8990.38×
Alaska71,9650.71×
Vermont60,1550.72×
Wyoming50,0030.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DirecTV audience
BrandAffinityCategory
IPTV1.59×Technology & Electronics
Sling TV1.6×Technology & Electronics
Shōnen manga1.67×Literature
Linda Cardellini2.18×Movies & TV
CBS Sports Network1.57×Movies & TV
ESPN21.57×Sports
Fox Sports 11.57×Sports
Generic top-level domain1.62×Technology & Electronics
Jon Bernthal1.56×Movies & TV
Cillian Murphy1.66×Movies & TV
Dish Network1.69×Technology & Electronics
Superhero fiction1.51×Literature
Naruto Uzumaki1.71×Literature
Miniature wargaming1.5×Games
Goku1.52×Literature
Cruz Azul1.53×Sports
Jensen Ackles1.53×Movies & TV
PLEX2.32×Technology & Electronics
King of the Hill1.71×Movies & TV
Dave Franco1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DirecTV audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.38
Price SensitivityPREMIUM1.31
ExtroversionTHRILL1.16
Family OrientationCONSERVATISM1.15
Social Media UsageJOY1.09
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for DirecTV
CountryShare
United States81.2%
Argentina3.7%
Germany2.9%

See DirecTV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does DirecTV have in United States?

DirecTV has an estimated audience of 47,452,756 people in United States, concentrated in California and Texas.

What is the gender split and age of DirecTV fans?

52.8% of DirecTV fans are female, 47.2% are male, with an average age of 40.0 years.

Which brands do DirecTV fans like most?

DirecTV fans show strongest brand affinity for IPTV (1.59×), Sling TV (1.6×), and Shōnen manga (1.67×) over the country average.

Where do DirecTV fans live in United States?

DirecTV fans in United States are most concentrated in California (reach 5,566,669), Texas (reach 5,285,510), and Florida (reach 2,918,356). These three regions account for the largest share of the active audience.

What other brands do DirecTV fans also like?

Beyond DirecTV itself, the audience over-indexes on Sling TV (1.6×), Shōnen manga (1.67×), Linda Cardellini (2.18×), and CBS Sports Network (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DirecTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.