Netflix Audience in Germany
Netflix has an estimated audience of 9,224,185 people in Germany. 51.3% are female, 48.7% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stranger Things, Sydney Sweeney, Game of Thrones, The White Lotus, Succession.
The average Netflix fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stranger Things, Sydney Sweeney, Game of Thrones, with strongest over-indexing on Stranger Things (1.94× the country average). Demographically, the Netflix audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 35.9 |
| Estimated audience size | 9,224,185 |
Audience persona
The typical Netflix fan in Germany is balanced, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Stranger Things.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,167,758 | 1.07× |
| Bayern | 1,542,658 | 1.04× |
| Baden-Württemberg | 1,304,272 | 1.04× |
| Niedersachsen | 915,053 | 1.02× |
| Hessen | 699,469 | 1× |
| Berlin | 510,225 | 1.24× |
| Rheinland-Pfalz | 447,084 | 0.97× |
| Sachsen | 418,770 | 0.93× |
| Schleswig-Holstein | 349,473 | 1.06× |
| Brandenburg | 286,279 | 1× |
| Sachsen-Anhalt | 209,960 | 0.88× |
| Thüringen | 209,216 | 0.89× |
| Hamburg | 203,199 | 0.97× |
| Mecklenburg-Vorpommern | 162,995 | 0.93× |
| Saarland | 98,863 | 0.87× |
| Bremen | 87,177 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stranger Things | 1.94× | Movies & TV |
| Sydney Sweeney | 1.83× | Movies & TV |
| Game of Thrones | 1.54× | Movies & TV |
| The White Lotus | 1.82× | Movies & TV |
| Succession | 1.83× | Movies & TV |
| Millie Bobby Brown | 2× | Movies & TV |
| Anime convention | 1.93× | Literature |
| Peacemaker | 1.53× | Movies & TV |
| KPop Demon Hunters | 1.57× | Movies & TV |
| Gaming computer | 1.71× | Technology & Electronics |
| Scooby-Doo | 1.86× | Movies & TV |
| PC game | 1.58× | Games |
| Gaming | 1.72× | Games |
| Anime and manga fandom | 1.55× | Literature |
| HBO MAX | 1.83× | Movies & TV |
| Stand-up comedy | 1.5× | Movies & TV |
| Amazon Prime Video | 1.55× | Movies & TV |
| Bridgerton | 1.68× | Movies & TV |
| Underground hip hop | 1.57× | Music & Radio |
| Shelter Dogs | 1.64× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.13 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1.06 |
| Sports Activity | POWER | 1.02 |
| Sustainability | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 6.0% |
| China | 5.0% |
See Netflix audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
- YouTube Music (4,650,674)
Frequently asked questions
How many fans does Netflix have in Germany?
Netflix has an estimated audience of 9,224,185 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Netflix fans?
51.3% of Netflix fans are female, 48.7% are male, with an average age of 35.9 years.
Which brands do Netflix fans like most?
Netflix fans show strongest brand affinity for Stranger Things (1.94×), Sydney Sweeney (1.83×), and Game of Thrones (1.54×) over the country average.
Where do Netflix fans live in Germany?
Netflix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,167,758), Bayern (reach 1,542,658), and Baden-Württemberg (reach 1,304,272). These three regions account for the largest share of the active audience.
What other brands do Netflix fans also like?
Beyond Netflix itself, the audience over-indexes on Sydney Sweeney (1.83×), Game of Thrones (1.54×), The White Lotus (1.82×), and Succession (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.