Rascasse Audience Intelligence

Netflix Audience in Germany

A data profile of the people who buy, follow and care about Netflix in Germany — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 9,151,494 people in Germany.

#2among TV / music streaming in Germany#3among TV Channel in Germany#21in Movies & TV

The average Netflix fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stranger Things, Sydney Sweeney, Game of Thrones, with strongest over-indexing on Stranger Things (1.94× the country average).

Demographically, the Netflix audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Netflix fan in Germany is balanced, around 35.9 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Netflix profile in Germany.

Audience size
9.2M
in Germany
Gender
51.3%♀
48.7% male
Age
35.9
average years
Country rank
#399
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Netflix

51.3% are female, 48.7% are male, average age 35.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Netflix audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age35.9
Estimated audience size9,151,494
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Netflix audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Netflix audience comes from Germany.

Worldwide audience distribution share by country for Netflix
CountryShare
United States15.2%
Brazil5.8%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Netflix audience in Germany is strongest.

Fig. 05

Top regions by affinity

Netflix fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K1.19×
02Bremen~90K1.14×
03Schleswig-Holstein~400K1.06×
04Nordrhein-Westfalen~2M1.05×
05Bayern~1.5M1.01×
06Baden-Württemberg~1.5M1.01×
07Niedersachsen~900K1.00×
08Brandenburg~300K1.00×
09Hessen~700K0.98×
10Rheinland-Pfalz~500K0.98×
11Hamburg~200K0.97×
12Mecklenburg-Vorpommern~200K0.94×
13Sachsen~400K0.93×
14Sachsen-Anhalt~200K0.92×
15Thüringen~200K0.92×
16Saarland~100K0.92×
Fig. 06

Affinity by region

Affinity by region — Netflix, Germany
0.92×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Netflix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Netflix audience
#·InterestCategoryAffinity×
01MinecraftGames2.01×
02Millie Bobby BrownMovies & TV2.00×
03Stranger ThingsMovies & TV1.94×
04Anime conventionLiterature1.93×
05Sadie SinkMovies & TV1.93×
06Scooby-DooMovies & TV1.86×
07Sydney SweeneyMovies & TV1.83×
08SuccessionMovies & TV1.83×
09HBO MAXMovies & TV1.83×
10The White LotusMovies & TV1.82×
11GamingGames1.72×
12Gaming computerTechnology & Electronics1.71×
13BridgertonMovies & TV1.68×
14PC gameGames1.58×
15KPop Demon HuntersMovies & TV1.57×
16Anime and manga fandomLiterature1.55×
17Amazon Prime VideoMovies & TV1.55×
18Game of ThronesMovies & TV1.54×
19PeacemakerMovies & TV1.53×
20Stand-up comedyMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netflix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Netflix audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
Social Media UsageJOY1.04×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Netflix audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Netflix have in Germany?

Netflix has an estimated audience of 9,151,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Netflix fans?

51.3% of Netflix fans are female, 48.7% are male, with an average age of 35.9 years.

03

Which brands do Netflix fans like most?

Netflix fans show strongest brand affinity for Stranger Things (1.94×), Sydney Sweeney (1.83×), and Game of Thrones (1.54×) over the country average.

04

Where do Netflix fans live in Germany?

Netflix fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Netflix fans also like?

Beyond Netflix itself, the audience over-indexes on Sydney Sweeney (1.83×), Game of Thrones (1.54×), Succession (1.83×), and Millie Bobby Brown (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Netflix audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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