Bridgerton Audience in United States

Bridgerton has an estimated audience of 8,109,387 people in United States. 58.4% are female, 41.6% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Downton Abbey, Beetlejuice.

The average Bridgerton fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.04× the country average). Demographically, the Bridgerton audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Bridgerton fans

Demographic split for Bridgerton audience in United States
MetricValue
Female58.4%
Male41.6%
Average age38.3
Estimated audience size8,109,387

Audience persona

The typical Bridgerton fan in United States is more female, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Bridgerton in United States
RegionReachAffinity
California1,007,9631.13×
Texas816,0581.17×
Florida603,6941.1×
New York458,9071.01×
Pennsylvania284,7361.04×
Illinois282,3581.05×
Georgia267,5071.07×
North Carolina263,5431.08×
Ohio262,4741.05×
Michigan214,7881.01×
New Jersey214,4061.04×
Virginia202,9631.03×
Washington181,7801.12×
Arizona172,0641.04×
Massachusetts169,7761.06×
Tennessee167,9981.03×
Indiana155,2201.05×
Maryland148,0961.06×
Missouri142,2441.09×
South Carolina127,8411.05×
Colorado121,6450.95×
Louisiana118,6101.13×
Wisconsin117,1670.96×
Alabama116,1761.03×
Minnesota110,3060.95×
Kentucky109,4891.08×
Oregon99,8751.07×
Oklahoma99,5631.11×
Connecticut83,4391.03×
Utah78,6881.08×
Nevada74,6170.95×
Kansas68,5361.07×
Arkansas67,9681.02×
Iowa65,9440.99×
Mississippi62,0810.93×
Idaho39,7900.98×
Nebraska37,5180.92×
New Mexico37,0540.91×
Maine35,1131.21×
West Virginia34,1230.9×
Hawaii30,5730.88×
New Hampshire30,0450.94×
Rhode Island24,4870.95×
Washington, District of Columbia22,5460.92×
Delaware20,1650.9×
Montana19,2660.86×
Alaska15,4370.89×
South Dakota13,7820.74×
North Dakota12,9380.78×
Vermont11,8490.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bridgerton audience
BrandAffinityCategory
Google Maps8.04×Internet & Social Media
Capital One7.72×Business & Career
Indeed.com7.64×Business & Career
Downton Abbey20.52×Movies & TV
Beetlejuice6.45×Movies & TV
Enterprise Rent-A-Car7.53×Cars & Mobility
Kia Sportage25.76×Cars & Mobility
Diane Keaton7.49×Movies & TV
Circle K8×Shopping
CarGurus6.59×Cars & Mobility
Google News6.6×News
Aaron Rodgers7.12×Sports
Khan Academy9.08×Business & Career
DeviantArt7.46×Internet & Social Media
Bruce Willis7.46×Movies & TV
Apple Store7.74×Shopping
ICloud9.03×Technology & Electronics
AccuWeather5.98×Home & Garden
Google Earth8.59×Internet & Social Media
Billy Bob Thornton7.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bridgerton audience
TraitClusterScore
TraditionCONSERVATISM1.23
Community OrientationOPEN1.18
ExtroversionTHRILL1.13
CreativityOPEN1.12
MindfulnessBALANCE1.11
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Bridgerton
CountryShare
United States20.2%
Brazil11.6%
Germany9.4%

See Bridgerton audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Bridgerton have in United States?

Bridgerton has an estimated audience of 8,109,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Bridgerton fans?

58.4% of Bridgerton fans are female, 41.6% are male, with an average age of 38.3 years.

Which brands do Bridgerton fans like most?

Bridgerton fans show strongest brand affinity for Google Maps (8.04×), Capital One (7.72×), and Indeed.com (7.64×) over the country average.

Where do Bridgerton fans live in United States?

Bridgerton fans in United States are most concentrated in California (reach 1,007,963), Texas (reach 816,058), and Florida (reach 603,694). These three regions account for the largest share of the active audience.

What other brands do Bridgerton fans also like?

Beyond Bridgerton itself, the audience over-indexes on Capital One (7.72×), Indeed.com (7.64×), Downton Abbey (20.52×), and Beetlejuice (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bridgerton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.