Rascasse Audience Intelligence

Bridgerton Audience in United States

A data profile of the people who buy, follow and care about Bridgerton in United States — modelled from more than twelve digital signal sources. Bridgerton has an estimated audience of 8,732,305 people in United States.

#1among Romance in United States#87among Movie / TV Show / Series in United States#316in Movies & TV

The average Bridgerton fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Downton Abbey, Young-adult fiction, Bestseller, with strongest over-indexing on Downton Abbey (26.04× the country average).

Demographically, the Bridgerton audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bridgerton fan in United States is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Downton Abbey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bridgerton profile in United States.

Audience size
8.7M
in United States
Gender
71.1%♀
28.9% male
Age
36.1
average years
Country rank
#4074
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bridgerton viewers

71.1% are female, 28.9% are male, average age 36.1.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Bridgerton audience in United States
MetricValue
Female71.1%
Male28.9%
Average age36.1
Estimated audience size8,732,305
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Bridgerton audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4915%
50+18%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Bridgerton audience comes from United States.

Worldwide audience distribution share by country for Bridgerton
CountryShare
United States18.9%
Brazil11.4%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bridgerton audience in United States is strongest.

Fig. 05

Top regions by affinity

Bridgerton fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K2.01×
02Louisiana~100K1.09×
03Washington~200K1.08×
04Texas~800K1.07×
05Missouri~100K1.07×
06Oklahoma~100K1.07×
07California~1M1.05×
08Florida~600K1.05×
09Maryland~200K1.05×
10Kentucky~100K1.05×
11Oregon~100K1.05×
12Massachusetts~200K1.04×
13Utah~80K1.04×
14Kansas~70K1.04×
15New Hampshire~40K1.04×
16Georgia~300K1.03×
17North Carolina~300K1.03×
18Virginia~200K1.02×
19Pennsylvania~300K1.01×
20Indiana~200K1.01×
21South Carolina~100K1.01×
22Alabama~100K1.01×
23Arkansas~70K1.01×
24Ohio~300K1.00×
25New Jersey~200K1.00×
26Tennessee~200K1.00×
27Connecticut~90K1.00×
28Illinois~300K0.99×
29Arizona~200K0.99×
30Michigan~200K0.98×
31Idaho~40K0.98×
32Rhode Island~30K0.98×
33Iowa~70K0.97×
34Delaware~20K0.97×
35New York~500K0.96×
36Minnesota~100K0.96×
37Wisconsin~100K0.95×
38Mississippi~70K0.95×
39Washington, District of Columbia~20K0.95×
40West Virginia~40K0.94×
41Alaska~20K0.94×
42Nevada~80K0.93×
43New Mexico~40K0.93×
44Nebraska~40K0.93×
45Colorado~100K0.92×
46Vermont~10K0.91×
47Hawaii~30K0.90×
48Montana~20K0.87×
49North Dakota~20K0.84×
50South Dakota~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Bridgerton, United States
0.80×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bridgerton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bridgerton audience
#·InterestCategoryAffinity×
01Downton AbbeyMovies & TV26.04×
0224 (TV series)Movies & TV10.15×
03House of Cards (U.S. TV series)Movies & TV8.74×
04Young-adult fictionLiterature7.48×
05Buckingham PalaceTravel & Leisure7.24×
06Desperate HousewivesMovies & TV7.17×
07Westworld (TV series)Movies & TV7.06×
08Black Mirror (TV series)Movies & TV5.44×
09BestsellerLiterature4.67×
10Psychological thrillerLiterature4.06×
11E-book readersTechnology & Electronics4.04×
12Sex and the CityMovies & TV3.25×
13Robert RedfordMovies & TV3.21×
14Crime fictionLiterature2.91×
15Trader Joe'sShopping2.05×
16IKEAHome & Garden1.90×
17Fiction booksLiterature1.66×
18HollywoodTravel & Leisure1.60×
19Nonprofit organizationPolitics & Society1.55×
20NetflixMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bridgerton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bridgerton audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
TraditionCONSERVATISM1.38×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bridgerton audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.94×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bridgerton have in United States?

Bridgerton has an estimated audience of 8,732,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bridgerton viewers?

71.1% of Bridgerton fans are female, 28.9% are male, with an average age of 36.1 years.

03

Which brands do Bridgerton fans like most?

Bridgerton fans show strongest brand affinity for Downton Abbey (26.04×), Young-adult fiction (7.48×), and Bestseller (4.67×) over the country average.

04

Where do Bridgerton fans live in United States?

Bridgerton fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Bridgerton fans also like?

Beyond Bridgerton itself, the audience over-indexes on Young-adult fiction (7.48×), Bestseller (4.67×), 24 (TV series) (10.15×), and E-book readers (4.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bridgerton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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