Rascasse Audience Intelligence

Bridgerton Viewer Demographics in United Kingdom

Bridgerton has an estimated audience of 3.6M people in United Kingdom.

#2among Romance in United Kingdom
#35among movies & series in United Kingdom
#145in Movies & TV

The average Bridgerton fan in United Kingdom is 39.9 years old, more female, and lives primarily in South East.

By number of fans, Bridgerton ranks #2 among the 138 objects in Romance in United Kingdom — 26.1× the group median.

Its fans are 2.0 years younger than the group average of 41.9.

Women make up 66.7% of the fan base, 2.4 percentage points more than the group average.

Compared with the other 137 objects in Romance, Bridgerton fans stand out for their interest in Downton Abbey, Anna Faris and Russell Tovey.

Interest is seasonal: March, April and May account for 44% of the year's searches, November is the quietest month.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Top affinities include Downton Abbey, Anna Faris, Russell Tovey, with strongest over-indexing on Downton Abbey (15.13× the country average).

Demographically, the Bridgerton audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Tradition, Sustainability.

The typical Bridgerton fan in United Kingdom is more female, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Downton Abbey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United Kingdom
Gender
66.7%♀
33.3% male
Age
39.9
average years
Country rank
#2142
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bridgerton viewers

66.7% are female, 33.3% are male, average age 39.9.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Bridgerton audience in United Kingdom
MetricValue
Female66.7%
Male33.3%
Average age39.9
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Bridgerton audience in United Kingdom
Age bracketShare%
16-2419%
25-3425%
35-4417%
45-5414%
55+25%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Bridgerton audience comes from United Kingdom.

Worldwide audience distribution share by country for Bridgerton
CountryShare
United States17.4%
Brazil13.0%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bridgerton fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~400K1.39×
02West Midlands~400K1.38×
03Wales~200K1.07×
04North East~200K1.06×
05South East~500K1.04×
06South West~300K1.01×
07Scotland~300K1.01×
08Northern Ireland~90K0.93×
09East Midlands~200K0.84×
10East of England~300K0.83×
11North West~200K0.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bridgerton audience vs. the country average
#·InterestCategoryAffinity×
01Downton AbbeyMovies & TV15.13×
02Anna FarisMovies & TV10.60×
03Russell ToveyMovies & TV4.89×
04Daniel Day-LewisMovies & TV4.39×
05Maggie SmithMovies & TV3.62×
06The Crown (TV series)Movies & TV3.57×
07Call the MidwifeMovies & TV3.48×
08Judi DenchMovies & TV3.38×
09Crime fictionLiterature3.17×
10Anya Taylor-JoyMovies & TV2.32×
11ZendayaMovies & TV2.23×
12Prince HarryPolitics & Society2.07×
13BooksellingLiterature2.01×
14VolunteeringPolitics & Society1.87×
15PhilanthropyArts & Culture1.76×
16Romance novelsLiterature1.72×
17Garden centreHome & Garden1.64×
18Millie Bobby BrownMovies & TV1.57×
19PoliticsPolitics & Society1.55×
20WaterstonesLiterature1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bridgerton audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bridgerton audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.22×
SustainabilityBALANCE1.19×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bridgerton audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.89×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

See Bridgerton audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Bridgerton over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/bridgerton-10003164” · Methodology