Rascasse Audience Intelligence

24 (TV series) Audience in United States

A data profile of the people who buy, follow and care about 24 (TV series) in United States — modelled from more than twelve digital signal sources. 24 (TV series) has an estimated audience of 2,963,363 people in United States.

#486among Movie / TV Show / Series in United States#1382in Movies & TV

The average 24 (TV series) fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Detective, Rosamund Pike, Hannibal (TV series), with strongest over-indexing on True Detective (70.59× the country average).

Demographically, the 24 (TV series) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 24 (TV series) fan in United States is more male, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for True Detective.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 24 (TV series) profile in United States.

Audience size
3M
in United States
Gender
44.3%♀
55.7% male
Age
39.2
average years
Country rank
#10416
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 24 (TV series) viewers

44.3% are female, 55.7% are male, average age 39.2.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for 24 (TV series) audience in United States
MetricValue
Female44.3%
Male55.7%
Average age39.2
Estimated audience size2,963,363
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the 24 (TV series) audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

5.3%

of the worldwide 24 (TV series) audience comes from United States.

Worldwide audience distribution share by country for 24 (TV series)
CountryShare
Japan39.3%
Vietnam12.1%
Slovenia7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 24 (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

24 (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.97×
02Oregon~60K1.94×
03Wyoming~7K1.79×
04Kansas~30K1.37×
05Massachusetts~60K1.27×
06New York~200K1.18×
07California~300K1.13×
08Arkansas~20K1.13×
09Arizona~60K1.12×
10Colorado~50K1.12×
11Alabama~40K1.11×
12Utah~30K1.10×
13Florida~200K1.09×
14Ohio~80K1.07×
15New Hampshire~10K1.07×
16Texas~200K1.05×
17Tennessee~50K1.02×
18Iowa~20K1.02×
19North Carolina~80K1.00×
20Pennsylvania~80K0.99×
21Kentucky~30K0.99×
22Virginia~60K0.96×
23Delaware~7K0.96×
24Washington~50K0.94×
25Mississippi~20K0.93×
26Oklahoma~30K0.92×
27Connecticut~20K0.92×
28Alaska~5K0.92×
29South Carolina~30K0.91×
30Georgia~70K0.90×
31Maryland~40K0.90×
32South Dakota~5K0.90×
33Indiana~40K0.89×
34Louisiana~30K0.88×
35Hawaii~10K0.88×
36North Dakota~5K0.88×
37Michigan~60K0.87×
38Nevada~20K0.86×
39Illinois~70K0.84×
40West Virginia~10K0.84×
41Rhode Island~7K0.84×
42Montana~6K0.83×
43Missouri~30K0.82×
44New Mexico~10K0.82×
45Idaho~10K0.80×
46Maine~7K0.80×
47Washington, District of Columbia~6K0.76×
48Wisconsin~30K0.75×
49Nebraska~9K0.74×
50Minnesota~30K0.71×
Fig. 06

Affinity by region

Affinity by region — 24 (TV series), United States
0.71×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 24 (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 24 (TV series) audience
#·InterestCategoryAffinity×
01Eat Pray LoveMovies & TV178.41×
02What Women WantMovies & TV176.47×
03The GrudgeMovies & TV159.66×
04Hannibal (TV series)Movies & TV140.43×
05Designated SurvivorMovies & TV139.07×
06Hugh GrantMovies & TV130.42×
07Lost in SpaceMovies & TV128.22×
08Pride & Prejudice (2005 film)Movies & TV120.10×
09Rosamund PikeMovies & TV119.29×
10Westworld (TV series)Movies & TV109.41×
11Love ActuallyMovies & TV108.90×
1250 First DatesMovies & TV95.25×
13Desperate HousewivesMovies & TV83.34×
14True DetectiveMovies & TV70.59×
15Gossip GirlMovies & TV67.65×
16The Notebook (2004 film)Movies & TV65.97×
17Bad Boys IIMovies & TV64.35×
18Sex and the CityMovies & TV35.93×
19Stranger ThingsMovies & TV32.00×
20PeacemakerMovies & TV22.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 24 (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 24 (TV series) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.63×
Design AffinityPREMIUM1.49×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 24 (TV series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.99×
Need for SecurityCONSERVATISM0.99×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 24 (TV series) have in United States?

24 (TV series) has an estimated audience of 2,963,363 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 24 (TV series) viewers?

44.3% of 24 (TV series) fans are female, 55.7% are male, with an average age of 39.2 years.

03

Which brands do 24 (TV series) fans like most?

24 (TV series) fans show strongest brand affinity for True Detective (70.59×), Rosamund Pike (119.29×), and Hannibal (TV series) (140.43×) over the country average.

04

Where do 24 (TV series) fans live in United States?

24 (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do 24 (TV series) fans also like?

Beyond 24 (TV series) itself, the audience over-indexes on Rosamund Pike (119.29×), Hannibal (TV series) (140.43×), Hugh Grant (130.42×), and Pride & Prejudice (2005 film) (120.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See 24 (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 24 (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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