Rascasse Audience Intelligence

Desperate Housewives Audience in United States

A data profile of the people who buy, follow and care about Desperate Housewives in United States — modelled from more than twelve digital signal sources. Desperate Housewives has an estimated audience of 3,843,157 people in United States.

#125among TV series in United States#305among Movie / TV Show / Series in United States#948in Movies & TV

The average Desperate Housewives fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love Actually, True Detective, 24 (TV series), with strongest over-indexing on Love Actually (112.14× the country average).

Demographically, the Desperate Housewives audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Desperate Housewives fan in United States is more female, around 34.0 years old, with strong Quality Awareness tendencies and a notable affinity for Love Actually.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desperate Housewives profile in United States.

Audience size
3.8M
in United States
Gender
75.2%♀
24.8% male
Age
34.0
average years
Country rank
#8300
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Desperate Housewives viewers

75.2% are female, 24.8% are male, average age 34.0.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Desperate Housewives audience in United States
MetricValue
Female75.2%
Male24.8%
Average age34.0
Estimated audience size3,843,157
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Desperate Housewives audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Desperate Housewives audience comes from United States.

Worldwide audience distribution share by country for Desperate Housewives
CountryShare
United States22.6%
France11.3%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desperate Housewives audience in United States is strongest.

Fig. 05

Top regions by affinity

Desperate Housewives fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.29×
02Texas~500K1.29×
03New York~300K1.18×
04New Jersey~100K1.17×
05Illinois~200K1.14×
06Arizona~100K1.11×
07Oklahoma~50K1.11×
08Nevada~40K1.09×
09New Mexico~20K1.09×
10Georgia~100K1.07×
11Michigan~100K1.07×
12Connecticut~50K1.07×
13Maryland~80K1.06×
14Louisiana~60K1.06×
15Oregon~50K1.06×
16Arkansas~40K1.06×
17Tennessee~90K1.05×
18Massachusetts~90K1.05×
19Indiana~80K1.05×
20Ohio~100K1.04×
21North Carolina~100K1.04×
22Kentucky~60K1.04×
23Mississippi~40K1.04×
24Virginia~100K1.03×
25Washington~90K1.02×
26Utah~40K1.02×
27Rhode Island~10K1.02×
28South Carolina~60K1.01×
29Florida~300K0.99×
30Pennsylvania~100K0.99×
31Colorado~70K0.98×
32Kansas~30K0.98×
33Washington, District of Columbia~10K0.98×
34Missouri~70K0.97×
35West Virginia~20K0.97×
36Alabama~60K0.96×
37Idaho~20K0.96×
38Wisconsin~60K0.95×
39Minnesota~60K0.95×
40Nebraska~20K0.94×
41Delaware~10K0.91×
42Iowa~30K0.90×
43North Dakota~8K0.88×
44New Hampshire~10K0.86×
45Alaska~8K0.86×
46Maine~10K0.84×
47Montana~10K0.83×
48South Dakota~8K0.82×
49Hawaii~10K0.78×
50Vermont~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Desperate Housewives, United States
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desperate Housewives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desperate Housewives audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV112.14×
02Westworld (TV series)Movies & TV67.88×
03Pride & Prejudice (2005 film)Movies & TV64.65×
0424 (TV series)Movies & TV64.39×
05Hannibal (TV series)Movies & TV53.50×
06Hugh GrantMovies & TV50.48×
07Jesse MetcalfeMovies & TV50.42×
08Gossip GirlMovies & TV45.81×
09Chloë Grace MoretzMovies & TV44.10×
10Pride and PrejudiceMovies & TV42.96×
11Barbara PalvinFashion & Accessoires37.80×
12True DetectiveMovies & TV36.84×
13The Notebook (2004 film)Movies & TV34.74×
14The Crown (TV series)Movies & TV28.38×
15Rachel WeiszMovies & TV25.31×
16Amanda SeyfriedMovies & TV24.44×
17Sex and the CityMovies & TV21.64×
18Freaky Friday (2003 film)Movies & TV19.82×
19Elle FanningMovies & TV18.62×
20The Gilded AgeMovies & TV10.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desperate Housewives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desperate Housewives audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
TraditionCONSERVATISM1.63×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desperate Housewives audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
SustainabilityBALANCE0.99×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Desperate Housewives have in United States?

Desperate Housewives has an estimated audience of 3,843,157 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Desperate Housewives viewers?

75.2% of Desperate Housewives fans are female, 24.8% are male, with an average age of 34.0 years.

03

Which brands do Desperate Housewives fans like most?

Desperate Housewives fans show strongest brand affinity for Love Actually (112.14×), True Detective (36.84×), and 24 (TV series) (64.39×) over the country average.

04

Where do Desperate Housewives fans live in United States?

Desperate Housewives fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Desperate Housewives fans also like?

Beyond Desperate Housewives itself, the audience over-indexes on True Detective (36.84×), 24 (TV series) (64.39×), Westworld (TV series) (67.88×), and Pride & Prejudice (2005 film) (64.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Desperate Housewives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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