Desperate Housewives Audience in United States

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Desperate Housewives has an estimated audience of 4,223,262 people in United States. 75.2% are female, 24.8% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Love Actually, True Detective, Pride & Prejudice (2005 film), Westworld (TV series), Gossip Girl.

The average Desperate Housewives fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Love Actually, True Detective, Pride & Prejudice (2005 film), with strongest over-indexing on Love Actually (112.14× the country average). Demographically, the Desperate Housewives audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Desperate Housewives fans

Demographic split for Desperate Housewives audience in United States
MetricValue
Female75.2%
Male24.8%
Average age34.0
Estimated audience size4,223,262

Audience persona

The typical Desperate Housewives fan in United States is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Love Actually.

Top regions in United States

Top regions ranked by reach for Desperate Housewives in United States
RegionReachAffinity
California633,5581.36×
Texas502,4101.38×
New York293,7801.24×
Florida287,7101.01×
Illinois171,2301.22×
Pennsylvania143,6911.01×
Ohio140,0021.08×
Georgia134,2561.03×
New Jersey131,0051.22×
North Carolina130,9881.03×
Michigan119,7321.08×
Virginia109,6491.07×
Massachusetts91,9411.1×
Arizona91,9351.07×
Washington91,7441.08×
Tennessee89,6241.06×
Indiana81,3151.05×
Maryland74,9451.03×
Colorado68,4351.03×
Missouri62,7790.92×
South Carolina62,4170.98×
Wisconsin59,7570.94×
Minnesota58,9270.97×
Louisiana56,2061.03×
Kentucky55,5921.05×
Oregon52,9671.09×
Oklahoma52,7041.12×
Alabama51,6980.88×
Connecticut46,3371.09×
Nevada45,1231.1×
Utah39,5121.04×
Arkansas36,9511.06×
Kansas33,6621.01×
Mississippi33,3350.96×
Iowa31,4140.9×
New Mexico22,5851.07×
Idaho19,7810.93×
Nebraska19,4030.92×
West Virginia19,0400.97×
New Hampshire14,6470.88×
Hawaii14,2160.78×
Rhode Island13,5711.01×
Washington, District of Columbia12,7551×
Maine12,2220.81×
Delaware9,7330.84×
Montana9,2420.79×
South Dakota7,1530.73×
North Dakota6,9130.8×
Alaska6,5930.73×
Vermont5,1410.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desperate Housewives audience
BrandAffinityCategory
Love Actually112.14×Movies & TV
True Detective36.84×Movies & TV
Pride & Prejudice (2005 film)64.65×Movies & TV
Westworld (TV series)67.88×Movies & TV
Gossip Girl45.81×Movies & TV
24 (TV series)64.39×Movies & TV
Sex and the City21.64×Movies & TV
Hugh Grant50.48×Movies & TV
Hannibal (TV series)53.5×Movies & TV
Pride and Prejudice42.96×Movies & TV
The Notebook (2004 film)34.74×Movies & TV
Amanda Seyfried24.44×Movies & TV
Chloë Grace Moretz44.1×Movies & TV
The Gilded Age10.71×Movies & TV
Freaky Friday (2003 film)19.82×Movies & TV
Jesse Metcalfe50.42×Movies & TV
Melissa Benoist32.99×Movies & TV
The Crown (TV series)28.38×Movies & TV
Harry Potter5.81×Movies & TV
Elle Fanning18.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desperate Housewives audience
TraitClusterScore
ExtroversionTHRILL1.6
MindfulnessBALANCE1.44
Community OrientationOPEN1.34
SpiritualityBALANCE1.27
CreativityOPEN1.25
LGBTQ+ IdentityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Desperate Housewives
CountryShare
United States24.4%
France10.7%
Germany7.4%

See Desperate Housewives audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Desperate Housewives have in United States?

Desperate Housewives has an estimated audience of 4,223,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Desperate Housewives fans?

75.2% of Desperate Housewives fans are female, 24.8% are male, with an average age of 34.0 years.

Which brands do Desperate Housewives fans like most?

Desperate Housewives fans show strongest brand affinity for Love Actually (112.14×), True Detective (36.84×), and Pride & Prejudice (2005 film) (64.65×) over the country average.

Where do Desperate Housewives fans live in United States?

Desperate Housewives fans in United States are most concentrated in California (reach 633,558), Texas (reach 502,410), and New York (reach 293,780). These three regions account for the largest share of the active audience.

What other brands do Desperate Housewives fans also like?

Beyond Desperate Housewives itself, the audience over-indexes on True Detective (36.84×), Pride & Prejudice (2005 film) (64.65×), Westworld (TV series) (67.88×), and Gossip Girl (45.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desperate Housewives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.