Rascasse Audience Intelligence

True Detective Audience in United States

A data profile of the people who buy, follow and care about True Detective in United States — modelled from more than twelve digital signal sources. True Detective has an estimated audience of 18,073,675 people in United States.

#22among TV series in United States#28among Movie / TV Show / Series in United States#123in Movies & TV

The average True Detective fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Westworld (TV series), Insomnia, Stranger Things, with strongest over-indexing on Westworld (TV series) (35.82× the country average).

Demographically, the True Detective audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Detective fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Westworld (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Detective profile in United States.

Audience size
18.1M
in United States
Gender
54.6%♀
45.4% male
Age
37.8
average years
Country rank
#1866
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of True Detective viewers

54.6% are female, 45.4% are male, average age 37.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for True Detective audience in United States
MetricValue
Female54.6%
Male45.4%
Average age37.8
Estimated audience size18,073,675
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the True Detective audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

30.5%

of the worldwide True Detective audience comes from United States.

Worldwide audience distribution share by country for True Detective
CountryShare
United States30.5%
India13.4%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Detective audience in United States is strongest.

Fig. 05

Top regions by affinity

True Detective fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K2.60×
02Arizona~600K1.60×
03Alabama~400K1.47×
04Montana~60K1.22×
05Oregon~300K1.18×
06Vermont~40K1.15×
07Washington~400K1.14×
08Idaho~100K1.09×
09Maine~70K1.07×
10Massachusetts~400K1.06×
11Minnesota~300K1.06×
12Colorado~300K1.05×
13Utah~200K1.05×
14Arkansas~200K1.04×
15Kentucky~200K1.03×
16Missouri~300K1.01×
17Wisconsin~300K1.00×
18New Hampshire~80K1.00×
19North Dakota~40K1.00×
20Kansas~100K0.99×
21Oklahoma~200K0.98×
22Connecticut~200K0.98×
23Iowa~200K0.98×
24Michigan~500K0.97×
25Indiana~300K0.97×
26Illinois~600K0.96×
27Nebraska~90K0.96×
28Louisiana~200K0.95×
29North Carolina~500K0.94×
30Tennessee~400K0.94×
31South Dakota~40K0.94×
32Texas~1.5M0.93×
33Pennsylvania~600K0.93×
34Ohio~500K0.93×
35Virginia~400K0.93×
36West Virginia~80K0.93×
37Rhode Island~60K0.93×
38New York~1M0.92×
39California~2M0.91×
40South Carolina~300K0.88×
41New Mexico~80K0.87×
42New Jersey~400K0.86×
43Georgia~500K0.85×
44Washington, District of Columbia~50K0.84×
45Mississippi~100K0.82×
46Maryland~300K0.81×
47Florida~1M0.80×
48Delaware~40K0.80×
49Nevada~100K0.73×
50Hawaii~60K0.72×
Fig. 06

Affinity by region

Affinity by region — True Detective, United States
0.72×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Detective audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Detective audience
#·InterestCategoryAffinity×
01Boston LegalMovies & TV51.99×
02Notting Hill (film)Movies & TV36.53×
03Westworld (TV series)Movies & TV35.82×
04InsomniaHealth28.22×
05The Mist (film)Movies & TV28.01×
06CSI (franchise)Movies & TV25.31×
07Fargo (film)Movies & TV22.09×
08BroadchurchMovies & TV21.70×
09Hugh GrantMovies & TV15.33×
10Sherlock (TV series)Movies & TV14.42×
11Black Mirror (TV series)Movies & TV10.85×
12Homeland (TV series)Movies & TV10.78×
13Jon HammMovies & TV9.42×
14Dexter (TV series)Movies & TV8.40×
15Stranger ThingsMovies & TV7.02×
16Sex and the CityMovies & TV6.53×
17Twin PeaksMovies & TV5.72×
18Diane KeatonMovies & TV4.47×
19SupermanMovies & TV1.94×
20Rock musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Detective audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Detective audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Quality AwarenessPREMIUM1.51×
Design AffinityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Detective audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.97×
Risk AppetiteTHRILL1.01×
Price SensitivityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does True Detective have in United States?

True Detective has an estimated audience of 18,073,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of True Detective viewers?

54.6% of True Detective fans are female, 45.4% are male, with an average age of 37.8 years.

03

Which brands do True Detective fans like most?

True Detective fans show strongest brand affinity for Westworld (TV series) (35.82×), Insomnia (28.22×), and Stranger Things (7.02×) over the country average.

04

Where do True Detective fans live in United States?

True Detective fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do True Detective fans also like?

Beyond True Detective itself, the audience over-indexes on Insomnia (28.22×), Stranger Things (7.02×), Boston Legal (51.99×), and Fargo (film) (22.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See True Detective audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True Detective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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