Law & Order Audience in United States

Law & Order has an estimated audience of 132,017 people in United States. 59.8% are female, 40.2% are male, average age 45.4. Top regions: California, Texas, New York.
The average Law & Order fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Law & Order audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Law & Order fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.4 |
| Estimated audience size | 132,017 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 201,738 | 0.91× |
| Texas | 170,873 | 0.99× |
| New York | 144,446 | 1.29× |
| Florida | 130,564 | 0.96× |
| Pennsylvania | 80,464 | 1.19× |
| Illinois | 71,853 | 1.07× |
| Ohio | 71,557 | 1.16× |
| North Carolina | 70,235 | 1.16× |
| Georgia | 67,018 | 1.08× |
| Michigan | 58,549 | 1.11× |
| New Jersey | 57,991 | 1.14× |
| Virginia | 52,074 | 1.06× |
| Arizona | 48,214 | 1.18× |
| Tennessee | 42,685 | 1.06× |
| Maryland | 41,681 | 1.21× |
| Massachusetts | 40,940 | 1.03× |
| Indiana | 38,699 | 1.05× |
| Alabama | 38,065 | 1.36× |
| South Carolina | 34,586 | 1.14× |
| Missouri | 34,396 | 1.06× |
| Washington | 34,255 | 0.85× |
| Wisconsin | 32,028 | 1.06× |
| Louisiana | 27,985 | 1.08× |
| Kentucky | 27,785 | 1.1× |
| Minnesota | 27,779 | 0.97× |
| Colorado | 24,484 | 0.77× |
| Connecticut | 23,572 | 1.17× |
| Oklahoma | 22,390 | 1× |
| Oregon | 21,336 | 0.93× |
| Mississippi | 18,615 | 1.12× |
| Nevada | 17,462 | 0.9× |
| Arkansas | 17,315 | 1.05× |
| Iowa | 16,020 | 0.97× |
| Kansas | 15,178 | 0.96× |
| Utah | 12,299 | 0.68× |
| West Virginia | 9,841 | 1.05× |
| Nebraska | 9,038 | 0.9× |
| New Mexico | 8,366 | 0.83× |
| Idaho | 8,335 | 0.83× |
| Maine | 7,909 | 1.1× |
| New Hampshire | 7,422 | 0.94× |
| Rhode Island | 7,015 | 1.1× |
| Hawaii | 6,686 | 0.77× |
| Delaware | 6,110 | 1.1× |
| Washington, District of Columbia | 4,727 | 0.78× |
| Montana | 4,462 | 0.8× |
| Alaska | 3,891 | 0.91× |
| South Dakota | 3,636 | 0.78× |
| North Dakota | 3,185 | 0.77× |
| Vermont | 2,863 | 0.81× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.34 |
| Risk Appetite | THRILL | 1.81 |
| Patriotism | CONSERVATISM | 1.51 |
| Family Orientation | CONSERVATISM | 1.36 |
| Extroversion | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.5% |
| Italy | 15.5% |
| France | 8.9% |
See Law & Order audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Law & Order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.