A data profile of the people who buy, follow and care about Fargo (film) in United States — modelled from more than twelve digital signal sources. Fargo (film) has an estimated audience of 2,848,413 people in United States.
The average Fargo (film) fan in United States is 40.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Fargo (film) profile in United States.
43.9% are female, 56.1% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.0 |
| Estimated audience size | 2,848,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
Where the Fargo (film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~100K | 16.31× | |
| 02 | Minnesota | ~80K | 2.04× | |
| 03 | South Dakota | ~10K | 1.52× | |
| 04 | Arizona | ~70K | 1.17× | |
| 05 | Alaska | ~7K | 1.15× | |
| 06 | Colorado | ~50K | 1.05× | |
| 07 | Montana | ~8K | 1.01× | |
| 08 | Alabama | ~40K | 0.91× | |
| 09 | Oregon | ~30K | 0.85× | |
| 10 | Wisconsin | ~30K | 0.81× | |
| 11 | Vermont | ~4K | 0.80× | |
| 12 | Washington | ~40K | 0.78× | |
| 13 | Iowa | ~20K | 0.78× | |
| 14 | Oklahoma | ~20K | 0.75× | |
| 15 | Illinois | ~70K | 0.73× | |
| 16 | Maine | ~7K | 0.73× | |
| 17 | Nebraska | ~10K | 0.71× | |
| 18 | New Hampshire | ~8K | 0.71× | |
| 19 | Massachusetts | ~40K | 0.70× | |
| 20 | Missouri | ~30K | 0.69× | |
| 21 | Kansas | ~20K | 0.69× | |
| 22 | Idaho | ~10K | 0.69× | |
| 23 | Michigan | ~50K | 0.68× | |
| 24 | Utah | ~20K | 0.68× | |
| 25 | California | ~200K | 0.64× | |
| 26 | Pennsylvania | ~60K | 0.64× | |
| 27 | Connecticut | ~20K | 0.64× | |
| 28 | Rhode Island | ~6K | 0.64× | |
| 29 | Washington, District of Columbia | ~5K | 0.64× | |
| 30 | Indiana | ~30K | 0.63× | |
| 31 | Kentucky | ~20K | 0.63× | |
| 32 | New Mexico | ~9K | 0.63× | |
| 33 | Ohio | ~50K | 0.62× | |
| 34 | New York | ~100K | 0.61× | |
| 35 | Virginia | ~40K | 0.61× | |
| 36 | Tennessee | ~30K | 0.61× | |
| 37 | Arkansas | ~10K | 0.59× | |
| 38 | Texas | ~100K | 0.58× | |
| 39 | Georgia | ~50K | 0.58× | |
| 40 | North Carolina | ~50K | 0.58× | |
| 41 | West Virginia | ~8K | 0.58× | |
| 42 | New Jersey | ~40K | 0.57× | |
| 43 | Maryland | ~30K | 0.57× | |
| 44 | South Carolina | ~20K | 0.56× | |
| 45 | Florida | ~100K | 0.55× | |
| 46 | Nevada | ~10K | 0.54× | |
| 47 | Delaware | ~4K | 0.53× | |
| 48 | Louisiana | ~20K | 0.51× | |
| 49 | Mississippi | ~10K | 0.49× | |
| 50 | Hawaii | ~6K | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fargo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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