Fargo (film) Audience in United States
Fargo (film) has an estimated audience of 2,836,163 people in United States. 43.9% are female, 56.1% are male, average age 40.0. Top regions: California, Texas, Florida.
The average Fargo (film) fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Fargo (film) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Fargo (film) fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.0 |
| Estimated audience size | 2,836,163 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 221,532 | 0.71× |
| Texas | 157,951 | 0.65× |
| Florida | 113,023 | 0.59× |
| New York | 107,036 | 0.68× |
| Minnesota | 82,368 | 2.03× |
| North Dakota | 78,354 | 13.45× |
| Illinois | 75,607 | 0.8× |
| Arizona | 70,722 | 1.22× |
| Pennsylvania | 67,028 | 0.7× |
| Ohio | 58,166 | 0.67× |
| North Carolina | 54,848 | 0.64× |
| Georgia | 54,820 | 0.63× |
| Michigan | 54,513 | 0.74× |
| Colorado | 51,370 | 1.15× |
| Washington | 47,568 | 0.84× |
| Virginia | 45,271 | 0.66× |
| New Jersey | 44,159 | 0.61× |
| Massachusetts | 42,176 | 0.75× |
| Alabama | 37,049 | 0.94× |
| Tennessee | 36,996 | 0.65× |
| Wisconsin | 36,715 | 0.86× |
| Indiana | 35,300 | 0.68× |
| Missouri | 33,943 | 0.74× |
| Oregon | 29,869 | 0.92× |
| Maryland | 29,182 | 0.6× |
| Oklahoma | 25,089 | 0.8× |
| South Carolina | 25,057 | 0.59× |
| Kentucky | 23,630 | 0.66× |
| Louisiana | 19,358 | 0.53× |
| Connecticut | 19,076 | 0.67× |
| Iowa | 18,946 | 0.81× |
| Utah | 18,196 | 0.72× |
| Kansas | 16,356 | 0.73× |
| Nevada | 15,376 | 0.56× |
| Arkansas | 13,979 | 0.6× |
| Mississippi | 11,382 | 0.49× |
| Nebraska | 10,428 | 0.73× |
| Idaho | 10,096 | 0.71× |
| South Dakota | 9,961 | 1.52× |
| New Mexico | 9,088 | 0.64× |
| Montana | 8,064 | 1.02× |
| New Hampshire | 8,019 | 0.72× |
| Maine | 7,584 | 0.75× |
| West Virginia | 7,408 | 0.56× |
| Alaska | 6,647 | 1.1× |
| Hawaii | 5,916 | 0.49× |
| Rhode Island | 5,718 | 0.63× |
| Washington, District of Columbia | 5,490 | 0.64× |
| Delaware | 4,034 | 0.52× |
| Vermont | 3,877 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Germany | 8.3% |
| Brazil | 8.2% |
See Fargo (film) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fargo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.