The Gilded Age Audience in United States
The Gilded Age has an estimated audience of 34,584,651 people in United States. 65.3% are female, 34.7% are male, average age 42.4. Top brand affinities: Downton Abbey, 24 (TV series), The Flash, Sex and the City, Desperate Housewives.
Top brand affinities include Downton Abbey, 24 (TV series), The Flash, with strongest over-indexing on Downton Abbey (43.3× the country average). Demographically, the The Gilded Age audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Gilded Age fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.4 |
| Estimated audience size | 34,584,651 |
Audience persona
The typical The Gilded Age fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Downton Abbey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Downton Abbey | 43.3× | Movies & TV |
| 24 (TV series) | 15.91× | Movies & TV |
| The Flash | 6.34× | Movies & TV |
| Sex and the City | 4.72× | Movies & TV |
| Desperate Housewives | 10.71× | Movies & TV |
| Robert Redford | 4.84× | Movies & TV |
| Black Mirror (TV series) | 8.47× | Movies & TV |
| Buckingham Palace | 11.46× | Travel & Leisure |
| Jeremy Allen White | 7.68× | Movies & TV |
| House of Cards (U.S. TV series) | 13.48× | Movies & TV |
| IKEA | 2.48× | Home & Garden |
| Westworld (TV series) | 10.66× | Movies & TV |
| Crime fiction | 4.27× | Literature |
| Gossip Girl | 7.26× | Movies & TV |
| The Crown (TV series) | 8.74× | Movies & TV |
| Nonprofit organization | 2.01× | Politics & Society |
| 1.66× | Internet & Social Media | |
| Book discussion club | 4.82× | Literature |
| Dan Stevens | 12.47× | Movies & TV |
| True Detective | 3.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.65 |
| Community Orientation | OPEN | 1.95 |
| Sustainability | BALANCE | 1.58 |
| Spirituality | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.4% |
| United Kingdom | 12.3% |
| Germany | 6.1% |
See The Gilded Age audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for The Gilded Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.