The Gilded Age Audience in United States

The Gilded Age has an estimated audience of 34,584,651 people in United States. 65.3% are female, 34.7% are male, average age 42.4. Top brand affinities: Downton Abbey, 24 (TV series), The Flash, Sex and the City, Desperate Housewives.

Top brand affinities include Downton Abbey, 24 (TV series), The Flash, with strongest over-indexing on Downton Abbey (43.3× the country average). Demographically, the The Gilded Age audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Gilded Age fans

Demographic split for The Gilded Age audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.4
Estimated audience size34,584,651

Audience persona

The typical The Gilded Age fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Downton Abbey.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Gilded Age audience
BrandAffinityCategory
Downton Abbey43.3×Movies & TV
24 (TV series)15.91×Movies & TV
The Flash6.34×Movies & TV
Sex and the City4.72×Movies & TV
Desperate Housewives10.71×Movies & TV
Robert Redford4.84×Movies & TV
Black Mirror (TV series)8.47×Movies & TV
Buckingham Palace11.46×Travel & Leisure
Jeremy Allen White7.68×Movies & TV
House of Cards (U.S. TV series)13.48×Movies & TV
IKEA2.48×Home & Garden
Westworld (TV series)10.66×Movies & TV
Crime fiction4.27×Literature
Gossip Girl7.26×Movies & TV
The Crown (TV series)8.74×Movies & TV
Nonprofit organization2.01×Politics & Society
Pinterest1.66×Internet & Social Media
Book discussion club4.82×Literature
Dan Stevens12.47×Movies & TV
True Detective3.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Gilded Age audience
TraitClusterScore
PatriotismCONSERVATISM2.65
Community OrientationOPEN1.95
SustainabilityBALANCE1.58
SpiritualityBALANCE1.58
Design AffinityPREMIUM1.54
IndulgenceJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for The Gilded Age
CountryShare
United States65.4%
United Kingdom12.3%
Germany6.1%

See The Gilded Age audiences in other countries

More TV series audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Gilded Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.