Rascasse Audience Intelligence

The Gilded Age Audience in United States

A data profile of the people who buy, follow and care about The Gilded Age in United States — modelled from more than twelve digital signal sources. The Gilded Age has an estimated audience of 29,082,333 people in United States.

#10among TV series in United States#18among Movie / TV Show / Series in United States#71in Movies & TV

The average The Gilded Age fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Downton Abbey, 24 (TV series), Trader Joe's, with strongest over-indexing on Downton Abbey (43.3× the country average).

Demographically, the The Gilded Age audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Gilded Age fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Downton Abbey.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Gilded Age profile in United States.

Audience size
29.1M
in United States
Gender
65.3%♀
34.7% male
Age
42.4
average years
Country rank
#981
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Gilded Age viewers

65.3% are female, 34.7% are male, average age 42.4.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for The Gilded Age audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.4
Estimated audience size29,082,333
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the The Gilded Age audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

64.4%

of the worldwide The Gilded Age audience comes from United States.

Worldwide audience distribution share by country for The Gilded Age
CountryShare
United States64.4%
United Kingdom12.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Gilded Age audience in United States is strongest.

Fig. 05

Top regions by affinity

The Gilded Age fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~200K1.85×
02Connecticut~500K1.32×
03New York~2.5M1.30×
04Massachusetts~900K1.30×
05Washington, District of Columbia~100K1.29×
06Maine~200K1.28×
07Vermont~80K1.26×
08New Jersey~1M1.19×
09Maryland~700K1.19×
10New Hampshire~200K1.19×
11Delaware~100K1.15×
12North Carolina~1M1.13×
13South Carolina~600K1.13×
14Pennsylvania~1.5M1.10×
15Virginia~900K1.08×
16Georgia~1M1.07×
17Tennessee~700K1.06×
18Missouri~600K1.04×
19Oregon~400K1.04×
20Louisiana~500K1.03×
21Kentucky~400K1.02×
22Washington~700K1.00×
23Alabama~500K1.00×
24Minnesota~500K0.99×
25Florida~2.5M0.97×
26Kansas~300K0.96×
27California~3.5M0.95×
28Illinois~1M0.95×
29Ohio~1M0.95×
30Michigan~900K0.95×
31Oklahoma~400K0.95×
32Arkansas~300K0.95×
33Texas~2.5M0.92×
34Colorado~500K0.92×
35Wisconsin~500K0.92×
36Arizona~600K0.91×
37Indiana~600K0.89×
38Idaho~200K0.89×
39Mississippi~300K0.88×
40Montana~80K0.87×
41West Virginia~100K0.83×
42Alaska~60K0.83×
43Utah~200K0.80×
44Iowa~200K0.80×
45New Mexico~100K0.80×
46Nebraska~100K0.79×
47South Dakota~60K0.73×
48Nevada~200K0.70×
49North Dakota~50K0.69×
50Hawaii~100K0.66×
Fig. 06

Affinity by region

Affinity by region — The Gilded Age, United States
0.66×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Gilded Age audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Gilded Age audience
#·InterestCategoryAffinity×
01Downton AbbeyMovies & TV43.30×
0224 (TV series)Movies & TV15.91×
03House of Cards (U.S. TV series)Movies & TV13.48×
04Dan StevensMovies & TV12.47×
05Buckingham PalaceTravel & Leisure11.46×
06Desperate HousewivesMovies & TV10.71×
07Westworld (TV series)Movies & TV10.66×
08The Crown (TV series)Movies & TV8.74×
09Black Mirror (TV series)Movies & TV8.47×
10Jeremy Allen WhiteMovies & TV7.68×
11Gossip GirlMovies & TV7.26×
12Robert RedfordMovies & TV4.84×
13Book discussion clubLiterature4.82×
14Sex and the CityMovies & TV4.72×
15Crime fictionLiterature4.27×
16BestsellerLiterature3.35×
17Trader Joe'sShopping2.96×
18IKEAHome & Garden2.48×
19Nonprofit organizationPolitics & Society2.01×
20PinterestInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Gilded Age audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Gilded Age audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
Community OrientationOPEN1.95×
SustainabilityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Gilded Age audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Gilded Age have in United States?

The Gilded Age has an estimated audience of 29,082,333 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Gilded Age viewers?

65.3% of The Gilded Age fans are female, 34.7% are male, with an average age of 42.4 years.

03

Which brands do The Gilded Age fans like most?

The Gilded Age fans show strongest brand affinity for Downton Abbey (43.3×), 24 (TV series) (15.91×), and Trader Joe's (2.96×) over the country average.

04

Where do The Gilded Age fans live in United States?

The Gilded Age fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do The Gilded Age fans also like?

Beyond The Gilded Age itself, the audience over-indexes on 24 (TV series) (15.91×), Trader Joe's (2.96×), Desperate Housewives (10.71×), and Robert Redford (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Gilded Age audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Gilded Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →