Robert Redford Audience in United States
Robert Redford has an estimated audience of 18,171,202 people in United States. 54.7% are female, 45.3% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: Bruce Willis, Elizabeth Taylor, Sam Elliott, Mary Steenburgen, Warren Beatty.
The average Robert Redford fan in United States is 50.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bruce Willis, Elizabeth Taylor, Sam Elliott, with strongest over-indexing on Bruce Willis (10.32× the country average). Demographically, the Robert Redford audience skews balanced with an average age of 50.1, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Robert Redford fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 50.1 |
| Estimated audience size | 18,171,202 |
Audience persona
The typical Robert Redford fan in United States is balanced, around 50.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bruce Willis.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,979,699 | 0.99× |
| Texas | 1,321,861 | 0.85× |
| Florida | 1,178,316 | 0.96× |
| New York | 964,191 | 0.95× |
| Illinois | 598,884 | 0.99× |
| Pennsylvania | 586,948 | 0.96× |
| Ohio | 581,687 | 1.04× |
| North Carolina | 521,880 | 0.95× |
| Michigan | 472,953 | 1× |
| Georgia | 465,580 | 0.83× |
| New Jersey | 416,129 | 0.9× |
| Virginia | 403,972 | 0.91× |
| Arizona | 394,959 | 1.06× |
| Washington | 394,374 | 1.08× |
| Tennessee | 372,819 | 1.02× |
| Massachusetts | 356,002 | 0.99× |
| Colorado | 355,634 | 1.24× |
| Missouri | 331,229 | 1.13× |
| Indiana | 329,956 | 0.99× |
| Utah | 302,272 | 1.86× |
| Wisconsin | 288,493 | 1.06× |
| Minnesota | 284,700 | 1.09× |
| South Carolina | 251,455 | 0.92× |
| Maryland | 250,466 | 0.8× |
| Oregon | 242,708 | 1.17× |
| Alabama | 228,380 | 0.9× |
| Kentucky | 227,338 | 1× |
| Oklahoma | 222,259 | 1.1× |
| Connecticut | 194,513 | 1.07× |
| Louisiana | 187,205 | 0.8× |
| Nevada | 158,519 | 0.9× |
| Arkansas | 148,746 | 0.99× |
| Iowa | 147,215 | 0.98× |
| Kansas | 144,111 | 1.01× |
| Mississippi | 116,413 | 0.78× |
| Idaho | 114,495 | 1.26× |
| New Mexico | 103,324 | 1.13× |
| Nebraska | 84,721 | 0.93× |
| West Virginia | 75,104 | 0.89× |
| Maine | 73,021 | 1.12× |
| New Hampshire | 71,854 | 1× |
| Montana | 68,122 | 1.35× |
| Hawaii | 62,171 | 0.8× |
| Rhode Island | 52,014 | 0.9× |
| Washington, District of Columbia | 41,202 | 0.75× |
| Delaware | 40,367 | 0.81× |
| South Dakota | 37,389 | 0.89× |
| Alaska | 34,514 | 0.89× |
| Vermont | 34,493 | 1.08× |
| Wyoming | 31,385 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruce Willis | 10.32× | Movies & TV |
| Elizabeth Taylor | 16.22× | Movies & TV |
| Sam Elliott | 12.94× | Movies & TV |
| Mary Steenburgen | 22.39× | Movies & TV |
| Warren Beatty | 28.01× | Movies & TV |
| Apocalypse Now | 20.88× | Movies & TV |
| Clint Eastwood | 9.47× | Movies & TV |
| Demi Moore | 9.53× | Movies & TV |
| Meghan Markle | 9.77× | Fashion & Accessoires |
| The Gilded Age | 4.84× | Movies & TV |
| Bob Barker | 17.59× | Movies & TV |
| Claire Danes | 9.9× | Movies & TV |
| Goldie Hawn | 11.2× | Movies & TV |
| George Clooney | 9.48× | Movies & TV |
| Friends | 2.85× | Movies & TV |
| Jodie Foster | 13.37× | Movies & TV |
| John Travolta | 8.91× | Movies & TV |
| Mission: Impossible (film series) | 7.94× | Movies & TV |
| Diana Ross | 10.64× | Music & Radio |
| Jack Nicholson | 10.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.67 |
| Tradition | CONSERVATISM | 1.6 |
| Community Orientation | OPEN | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Spirituality | BALANCE | 1.26 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| France | 8.7% |
| Italy | 8.6% |
See Robert Redford audiences in other countries
More Actor Actress or TV Star audiences in United States
- Sydney Sweeney (48,121,350)
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- Chuck Norris (25,290,102)
- Val Kilmer (23,817,597)
- Eric Dane (23,340,240)
Frequently asked questions
How many fans does Robert Redford have in United States?
Robert Redford has an estimated audience of 18,171,202 people in United States, concentrated in California and Texas.
What is the gender split and age of Robert Redford fans?
54.7% of Robert Redford fans are female, 45.3% are male, with an average age of 50.1 years.
Which brands do Robert Redford fans like most?
Robert Redford fans show strongest brand affinity for Bruce Willis (10.32×), Elizabeth Taylor (16.22×), and Sam Elliott (12.94×) over the country average.
Where do Robert Redford fans live in United States?
Robert Redford fans in United States are most concentrated in California (reach 1,979,699), Texas (reach 1,321,861), and Florida (reach 1,178,316). These three regions account for the largest share of the active audience.
What other brands do Robert Redford fans also like?
Beyond Robert Redford itself, the audience over-indexes on Elizabeth Taylor (16.22×), Sam Elliott (12.94×), Mary Steenburgen (22.39×), and Warren Beatty (28.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Robert Redford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.