Meghan Markle Audience in United States

Meghan Markle logo

Meghan Markle has an estimated audience of 9,474,504 people in United States. 87.7% are female, 12.3% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Jayne Mansfield, U.S. state, NBC, Money, Royal family.

The average Meghan Markle fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jayne Mansfield, U.S. state, NBC, with strongest over-indexing on Jayne Mansfield (9.32× the country average). Demographically, the Meghan Markle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Meghan Markle fans

Demographic split for Meghan Markle audience in United States
MetricValue
Female87.7%
Male12.3%
Average age42.9
Estimated audience size9,474,504

Audience persona

The typical Meghan Markle fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Jayne Mansfield.

Top regions in United States

Top regions ranked by reach for Meghan Markle in United States
RegionReachAffinity
California1,257,6871.21×
Texas810,1760.99×
Florida677,3011.06×
New York675,7891.28×
Illinois371,8141.18×
Pennsylvania350,8231.1×
Georgia315,7771.08×
New Jersey305,6481.27×
North Carolina302,4201.06×
Virginia292,6561.27×
Ohio284,2720.97×
Massachusetts266,0581.43×
Michigan256,7611.04×
Washington237,5411.25×
Maryland194,8551.2×
Tennessee180,2480.95×
Arizona178,7970.92×
Indiana154,4400.89×
Missouri152,8561×
Minnesota150,4831.11×
Colorado149,1051×
Wisconsin144,7311.02×
South Carolina140,7380.99×
Connecticut135,1201.42×
Alabama128,0230.97×
Oregon116,6281.07×
Louisiana110,3520.9×
Kentucky97,8300.82×
Oklahoma85,3320.81×
Nevada81,4440.89×
Utah80,2200.95×
Iowa65,4020.84×
Kansas63,1510.85×
Mississippi62,7410.8×
Arkansas61,2110.78×
Hawaii49,0971.21×
Washington, District of Columbia41,4721.46×
Maine40,6611.2×
Idaho40,4390.85×
New Hampshire39,1861.05×
New Mexico38,7760.82×
Nebraska36,1680.76×
West Virginia34,0910.77×
Rhode Island32,8181.09×
Delaware21,8080.83×
Montana20,3990.78×
Vermont17,5401.05×
Alaska17,4800.86×
South Dakota13,5850.62×
North Dakota12,7550.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meghan Markle audience
BrandAffinityCategory
Jayne Mansfield9.32×Fashion & Accessoires
U.S. state1.92×Travel & Leisure
NBC2×Movies & TV
Money1.96×Business & Career
Royal family6.61×Politics & Society
Hollywood2.48×Travel & Leisure
California1.87×Travel & Leisure
Leighton Meester8.85×Movies & TV
Lauren Bacall13.92×Movies & TV
Diane Keaton3.19×Movies & TV
Google News3.03×News
Prince Harry6.83×Politics & Society
London2.88×Travel & Leisure
Country2.16×Travel & Leisure
Los Angeles1.9×Travel & Leisure
Ana de Armas3.55×Movies & TV
Catherine, Duchess of Cambridge6.1×Politics & Society
Clark Gable11.56×Movies & TV
Pinterest1.62×Internet & Social Media
The Gilded Age2.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meghan Markle audience
TraitClusterScore
IndulgenceJOY1.17
TravellingTHRILL1.17
CreativityOPEN1.13
SpiritualityBALANCE1.12
Need for SecurityCONSERVATISM1.11
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Meghan Markle
CountryShare
United States30.3%
United Kingdom11.1%
Germany6.7%

See Meghan Markle audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Meghan Markle have in United States?

Meghan Markle has an estimated audience of 9,474,504 people in United States, concentrated in California and Texas.

What is the gender split and age of Meghan Markle fans?

87.7% of Meghan Markle fans are female, 12.3% are male, with an average age of 42.9 years.

Which brands do Meghan Markle fans like most?

Meghan Markle fans show strongest brand affinity for Jayne Mansfield (9.32×), U.S. state (1.92×), and NBC (2×) over the country average.

Where do Meghan Markle fans live in United States?

Meghan Markle fans in United States are most concentrated in California (reach 1,257,687), Texas (reach 810,176), and Florida (reach 677,301). These three regions account for the largest share of the active audience.

What other brands do Meghan Markle fans also like?

Beyond Meghan Markle itself, the audience over-indexes on U.S. state (1.92×), NBC (2×), Money (1.96×), and Royal family (6.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meghan Markle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.