Rascasse Audience Intelligence

Meghan Markle Audience in United States

A data profile of the people who buy, follow and care about Meghan Markle in United States — modelled from more than twelve digital signal sources. Meghan Markle has an estimated audience of 8,690,491 people in United States.

#2among Fashion model in United States#259among Person in United States#205in Fashion & Accessoires

The average Meghan Markle fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jerry Lewis, Jayne Mansfield, U.S. state, with strongest over-indexing on Jerry Lewis (9.4× the country average).

Demographically, the Meghan Markle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meghan Markle fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Jerry Lewis.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meghan Markle profile in United States.

Audience size
8.7M
in United States
Gender
87.7%♀
12.3% male
Age
42.9
average years
Country rank
#4092
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meghan Markle fans

87.7% are female, 12.3% are male, average age 42.9.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Meghan Markle audience in United States
MetricValue
Female87.7%
Male12.3%
Average age42.9
Estimated audience size8,690,491
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Meghan Markle audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3916%
40-4922%
50+32%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Meghan Markle audience comes from United States.

Worldwide audience distribution share by country for Meghan Markle
CountryShare
United States26.7%
United Kingdom9.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meghan Markle audience in United States is strongest.

Fig. 05

Top regions by affinity

Meghan Markle fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K1.44×
02Washington, District of Columbia~40K1.44×
03Massachusetts~300K1.42×
04Virginia~300K1.23×
05New York~600K1.22×
06Washington~200K1.22×
07New Jersey~300K1.20×
08Hawaii~50K1.19×
09Maine~40K1.19×
10Rhode Island~40K1.18×
11Vermont~20K1.18×
12California~1M1.15×
13Maryland~200K1.15×
14Illinois~400K1.13×
15Pennsylvania~400K1.10×
16Minnesota~100K1.08×
17New Hampshire~40K1.07×
18Oregon~100K1.06×
19Georgia~300K1.04×
20Florida~700K1.02×
21Wisconsin~100K1.02×
22North Carolina~300K1.01×
23Alaska~20K1.01×
24Michigan~200K0.99×
25Tennessee~200K0.99×
26Alabama~100K0.99×
27Missouri~100K0.98×
28Colorado~100K0.98×
29South Carolina~100K0.98×
30Ohio~300K0.95×
31Utah~80K0.94×
32Texas~800K0.93×
33Arizona~200K0.91×
34Louisiana~100K0.90×
35Nevada~80K0.89×
36Delaware~20K0.88×
37Idaho~40K0.87×
38Indiana~100K0.86×
39New Mexico~40K0.86×
40Kansas~60K0.85×
41West Virginia~40K0.84×
42Kentucky~100K0.83×
43Mississippi~70K0.83×
44Iowa~60K0.82×
45Oklahoma~80K0.81×
46Arkansas~60K0.80×
47Nebraska~40K0.78×
48Montana~20K0.78×
49North Dakota~10K0.71×
50South Dakota~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Meghan Markle, United States
0.69×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meghan Markle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meghan Markle audience
#·InterestCategoryAffinity×
01Lauren BacallMovies & TV13.92×
02Clark GableMovies & TV11.56×
03Jerry LewisMovies & TV9.40×
04Jayne MansfieldFashion & Accessoires9.32×
05Leighton MeesterMovies & TV8.85×
06Ann-MargretMovies & TV8.17×
07Royal familyPolitics & Society6.61×
08Caroline KennedyPolitics & Society5.64×
09Diane KeatonMovies & TV3.19×
10Google NewsNews3.03×
11LondonTravel & Leisure2.88×
12Nancy MacePolitics & Society2.55×
13HollywoodTravel & Leisure2.48×
14Lindsey GrahamPolitics & Society2.30×
15CountryTravel & Leisure2.16×
16NBCMovies & TV2.00×
17MoneyBusiness & Career1.96×
18U.S. stateTravel & Leisure1.92×
19Los AngelesTravel & Leisure1.90×
20CaliforniaTravel & Leisure1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meghan Markle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meghan Markle audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.21×
Family OrientationCONSERVATISM1.17×
CreativityOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meghan Markle audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.71×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meghan Markle have in United States?

Meghan Markle has an estimated audience of 8,690,491 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Meghan Markle fans?

87.7% of Meghan Markle fans are female, 12.3% are male, with an average age of 42.9 years.

03

Which brands do Meghan Markle fans like most?

Meghan Markle fans show strongest brand affinity for Jerry Lewis (9.4×), Jayne Mansfield (9.32×), and U.S. state (1.92×) over the country average.

04

Where do Meghan Markle fans live in United States?

Meghan Markle fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Meghan Markle fans also like?

Beyond Meghan Markle itself, the audience over-indexes on Jayne Mansfield (9.32×), U.S. state (1.92×), NBC (2×), and Lindsey Graham (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in United States

See Meghan Markle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meghan Markle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →