Rascasse Audience Intelligence

Meghan Markle Audience in Germany

A data profile of the people who buy, follow and care about Meghan Markle in Germany — modelled from more than twelve digital signal sources. Meghan Markle has an estimated audience of 1,998,440 people in Germany.

#5among Fashion model in Germany#290among Person in Germany#185in Fashion & Accessoires

The average Meghan Markle fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Claudia Schiffer, Cindy Crawford, Queen Letizia of Spain, with strongest over-indexing on Claudia Schiffer (35.14× the country average).

Demographically, the Meghan Markle audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meghan Markle fan in Germany is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Claudia Schiffer.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meghan Markle profile in Germany.

Audience size
2M
in Germany
Gender
93.3%♀
6.7% male
Age
40.6
average years
Country rank
#3360
Person in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meghan Markle fans

93.3% are female, 6.7% are male, average age 40.6.

Fig. 02

Gender split

93.3%
Female
6.7%
Male
Demographic split for Meghan Markle audience in Germany
MetricValue
Female93.3%
Male6.7%
Average age40.6
Estimated audience size1,998,440
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Meghan Markle audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3921%
40-4928%
50+17%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Meghan Markle audience comes from Germany.

Worldwide audience distribution share by country for Meghan Markle
CountryShare
United States26.7%
United Kingdom9.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meghan Markle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meghan Markle fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.28×
02Berlin~100K1.20×
03Hessen~200K1.16×
04Hamburg~50K1.13×
05Baden-Württemberg~300K1.12×
06Niedersachsen~200K1.08×
07Schleswig-Holstein~80K1.08×
08Rheinland-Pfalz~100K1.06×
09Nordrhein-Westfalen~500K1.04×
10Bremen~20K1.04×
11Brandenburg~60K0.95×
12Saarland~20K0.92×
13Sachsen~90K0.88×
14Mecklenburg-Vorpommern~30K0.78×
15Sachsen-Anhalt~40K0.71×
16Thüringen~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Meghan Markle, Germany
0.63×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meghan Markle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meghan Markle audience
#·InterestCategoryAffinity×
01Queen Letizia of SpainPolitics & Society44.67×
02Cindy CrawfordFashion & Accessoires43.18×
03BleachersMusic & Radio38.49×
04Claudia SchifferFashion & Accessoires35.14×
05Queen Elizabeth The Queen MotherPolitics & Society27.83×
06Brooke ShieldsMovies & TV22.19×
07Victoria, Crown Princess of SwedenPolitics & Society12.93×
08Catherine, Duchess of CambridgePolitics & Society9.39×
09Family and relationshipsKids & Family2.93×
10Live eventsMusic & Radio2.91×
11ClothingFashion & Accessoires2.90×
12ShoppingShopping2.80×
13DesignHome & Garden2.73×
14Sports and outdoorsSports2.70×
15Arts and musicArts & Culture2.63×
16MoviesMovies & TV2.51×
17Outdoor recreationSports2.48×
18Food and drinkFood & Beverages2.46×
19MusicBusiness & Career2.46×
20FoodFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meghan Markle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meghan Markle audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.91×
MindfulnessBALANCE1.88×
IndividualismJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meghan Markle audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
DIY MentalityTHRILL0.60×
Social Media UsageJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meghan Markle have in Germany?

Meghan Markle has an estimated audience of 1,998,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Meghan Markle fans?

93.3% of Meghan Markle fans are female, 6.7% are male, with an average age of 40.6 years.

03

Which brands do Meghan Markle fans like most?

Meghan Markle fans show strongest brand affinity for Claudia Schiffer (35.14×), Cindy Crawford (43.18×), and Queen Letizia of Spain (44.67×) over the country average.

04

Where do Meghan Markle fans live in Germany?

Meghan Markle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Meghan Markle fans also like?

Beyond Meghan Markle itself, the audience over-indexes on Cindy Crawford (43.18×), Queen Letizia of Spain (44.67×), Brooke Shields (22.19×), and Shopping (2.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Meghan Markle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meghan Markle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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