Meghan Markle Audience in Germany
Meghan Markle has an estimated audience of 2,083,391 people in Germany. 93.3% are female, 6.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Claudia Schiffer, Cindy Crawford, Queen Letizia of Spain, Brooke Shields, Shopping.
The average Meghan Markle fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Claudia Schiffer, Cindy Crawford, Queen Letizia of Spain, with strongest over-indexing on Claudia Schiffer (35.14× the country average). Demographically, the Meghan Markle audience skews more female with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Meghan Markle fans
| Metric | Value |
|---|---|
| Female | 93.3% |
| Male | 6.7% |
| Average age | 40.6 |
| Estimated audience size | 2,083,391 |
Audience persona
The typical Meghan Markle fan in Germany is more female, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Claudia Schiffer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 486,335 | 1.07× |
| Bayern | 438,645 | 1.31× |
| Baden-Württemberg | 327,769 | 1.15× |
| Niedersachsen | 218,365 | 1.08× |
| Hessen | 192,072 | 1.21× |
| Berlin | 121,011 | 1.3× |
| Rheinland-Pfalz | 112,618 | 1.08× |
| Sachsen | 84,614 | 0.83× |
| Schleswig-Holstein | 79,013 | 1.06× |
| Brandenburg | 58,476 | 0.9× |
| Hamburg | 54,570 | 1.16× |
| Sachsen-Anhalt | 35,509 | 0.66× |
| Thüringen | 29,585 | 0.56× |
| Mecklenburg-Vorpommern | 28,996 | 0.73× |
| Saarland | 22,482 | 0.88× |
| Bremen | 18,392 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claudia Schiffer | 35.14× | Fashion & Accessoires |
| Cindy Crawford | 43.18× | Fashion & Accessoires |
| Queen Letizia of Spain | 44.67× | Politics & Society |
| Brooke Shields | 22.19× | Movies & TV |
| Shopping | 2.8× | Shopping |
| Sports and outdoors | 2.7× | Sports |
| Clothing | 2.9× | Fashion & Accessoires |
| Arts and music | 2.63× | Arts & Culture |
| Food and drink | 2.46× | Food & Beverages |
| Live events | 2.91× | Music & Radio |
| Family and relationships | 2.93× | Kids & Family |
| Design | 2.73× | Home & Garden |
| Music | 2.46× | Business & Career |
| Catherine, Duchess of Cambridge | 9.39× | Politics & Society |
| Movies | 2.51× | Movies & TV |
| Outdoor recreation | 2.48× | Sports |
| Queen Elizabeth The Queen Mother | 27.83× | Politics & Society |
| Food | 2.35× | Food & Beverages |
| Reading | 2.4× | Literature |
| Victoria, Crown Princess of Sweden | 12.93× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.28 |
| Pet Ownership | JOY | 1.73 |
| Design Affinity | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.34 |
| Family Orientation | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 11.1% |
| Germany | 6.7% |
See Meghan Markle audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Samantha Fox (1,968,870)
- Claudia Schiffer (1,488,066)
Frequently asked questions
How many fans does Meghan Markle have in Germany?
Meghan Markle has an estimated audience of 2,083,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meghan Markle fans?
93.3% of Meghan Markle fans are female, 6.7% are male, with an average age of 40.6 years.
Which brands do Meghan Markle fans like most?
Meghan Markle fans show strongest brand affinity for Claudia Schiffer (35.14×), Cindy Crawford (43.18×), and Queen Letizia of Spain (44.67×) over the country average.
Where do Meghan Markle fans live in Germany?
Meghan Markle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 486,335), Bayern (reach 438,645), and Baden-Württemberg (reach 327,769). These three regions account for the largest share of the active audience.
What other brands do Meghan Markle fans also like?
Beyond Meghan Markle itself, the audience over-indexes on Cindy Crawford (43.18×), Queen Letizia of Spain (44.67×), Brooke Shields (22.19×), and Shopping (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meghan Markle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.