A data profile of the people who buy, follow and care about Meghan Markle in United Kingdom — modelled from more than twelve digital signal sources. Meghan Markle has an estimated audience of 3,032,320 people in United Kingdom.
The average Meghan Markle fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Sarah, Duchess of York, Tony Curtis, Rita Hayworth, with strongest over-indexing on Sarah, Duchess of York (12.54× the country average).
Demographically, the Meghan Markle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Meghan Markle fan in United Kingdom is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Sarah, Duchess of York.
The key figures that characterise the Meghan Markle profile in United Kingdom.
87.3% are female, 12.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 42.9 |
| Estimated audience size | 3,032,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Meghan Markle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.7% |
| United Kingdom | 9.3% |
| Germany | 6.1% |
Where the Meghan Markle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.27× | |
| 02 | Northern Ireland | ~100K | 1.22× | |
| 03 | South East | ~500K | 1.17× | |
| 04 | North West | ~400K | 1.17× | |
| 05 | East of England | ~300K | 1.10× | |
| 06 | Greater London | ~500K | 1.08× | |
| 07 | East Midlands | ~300K | 1.05× | |
| 08 | England | ~2.5M | 0.96× | |
| 09 | Scotland | ~300K | 0.96× | |
| 10 | Wales | ~200K | 0.86× | |
| 11 | North East | ~100K | 0.81× | |
| 12 | Yorkshire and the Humber | ~200K | 0.69× | |
| 13 | West Midlands | ~100K | 0.66× |
The strongest cross-interests of the Meghan Markle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel Zoe | Fashion & Accessoires | 34.00× | ||
| 02 | Empress Elisabeth of Austria | Politics & Society | 30.82× | ||
| 03 | Rita Hayworth | Movies & TV | 30.19× | ||
| 04 | Clark Gable | Movies & TV | 29.50× | ||
| 05 | Tony Curtis | Movies & TV | 27.37× | ||
| 06 | Jill Biden | Politics & Society | 23.17× | ||
| 07 | Rhea Perlman | Movies & TV | 23.10× | ||
| 08 | Leonor, Princess of Asturias | Politics & Society | 22.82× | ||
| 09 | Nicole Richie | Movies & TV | 21.59× | ||
| 10 | Gary Cooper | Movies & TV | 19.48× | ||
| 11 | Paul Hogan | Movies & TV | 14.45× | ||
| 12 | Princess Eugenie of York | Politics & Society | 13.14× | ||
| 13 | Sarah, Duchess of York | Literature | 12.54× | ||
| 14 | Princess Beatrice of York | Politics & Society | 9.26× | ||
| 15 | Victoria Wood | Movies & TV | 9.25× | ||
| 16 | Crew Clothing | Fashion & Accessoires | 6.65× | ||
| 17 | Royal family | Politics & Society | 6.10× | ||
| 18 | Prince Harry | Politics & Society | 6.06× | ||
| 19 | Fat Face | Fashion & Accessoires | 4.96× | ||
| 20 | Waterstones | Literature | 2.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.60× | |
| Community Orientation | OPEN | 1.38× | |
| Creativity | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.72× |
Meghan Markle has an estimated audience of 3,032,320 people in United Kingdom, concentrated in England and South East.
87.3% of Meghan Markle fans are female, 12.7% are male, with an average age of 42.9 years.
Meghan Markle fans show strongest brand affinity for Sarah, Duchess of York (12.54×), Tony Curtis (27.37×), and Rita Hayworth (30.19×) over the country average.
Meghan Markle fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Meghan Markle itself, the audience over-indexes on Tony Curtis (27.37×), Rita Hayworth (30.19×), Clark Gable (29.5×), and Rhea Perlman (23.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Meghan Markle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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