A data profile of the people who buy, follow and care about Fat Face in United Kingdom — modelled from more than twelve digital signal sources. Fat Face has an estimated audience of 4,362,040 people in United Kingdom.
The average Fat Face fan in United Kingdom is 49.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Travelodge, Joe Brown (judge), Mountain Warehouse, with strongest over-indexing on Travelodge (3.31× the country average).
Demographically, the Fat Face audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fat Face fan in United Kingdom is more female, around 49.8 years old, with strong Design Affinity tendencies and a notable affinity for Travelodge.
The key figures that characterise the Fat Face profile in United Kingdom.
83.4% are female, 16.6% are male, average age 49.8.
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 49.8 |
| Estimated audience size | 4,362,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 45% |
of the worldwide Fat Face audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.0% |
| United States | 5.6% |
| Ireland | 2.0% |
Where the Fat Face audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~500K | 1.31× | |
| 02 | South East | ~800K | 1.29× | |
| 03 | Wales | ~300K | 1.29× | |
| 04 | West Midlands | ~200K | 1.08× | |
| 05 | England | ~3.5M | 1.07× | |
| 06 | Yorkshire and the Humber | ~400K | 1.07× | |
| 07 | East of England | ~400K | 1.02× | |
| 08 | Scotland | ~400K | 1.00× | |
| 09 | East Midlands | ~300K | 0.86× | |
| 10 | North East | ~100K | 0.84× | |
| 11 | Northern Ireland | ~90K | 0.64× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Fat Face audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joe Brown (judge) | Politics & Society | 5.58× | ||
| 02 | Crew Clothing | Fashion & Accessoires | 4.85× | ||
| 03 | Emma Bridgewater | Home & Garden | 4.82× | ||
| 04 | Phase Eight | Fashion & Accessoires | 4.37× | ||
| 05 | Rosamund Pike | Movies & TV | 4.14× | ||
| 06 | H. Samuel | Fashion & Accessoires | 3.99× | ||
| 07 | Studio | Home & Garden | 3.58× | ||
| 08 | Eurostar | Cars & Mobility | 3.55× | ||
| 09 | The White Company | Literature | 3.49× | ||
| 10 | Mountain Warehouse | Fashion & Accessoires | 3.42× | ||
| 11 | Nationwide Building Society | Business & Career | 3.42× | ||
| 12 | Travelodge | Travel & Leisure | 3.31× | ||
| 13 | Naked Wines | Food & Beverages | 2.73× | ||
| 14 | Moonpig | Home & Garden | 2.02× | ||
| 15 | Waterstones | Literature | 1.79× | ||
| 16 | Dunelm | Home & Garden | 1.78× | ||
| 17 | Halfords | Cars & Mobility | 1.69× | ||
| 18 | Matalan | Shopping | 1.67× | ||
| 19 | Toolstation | Home & Garden | 1.64× | ||
| 20 | The Guardian | News | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.39× | |
| Mindfulness | BALANCE | 1.38× | |
| Creativity | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.91× |
Fat Face's target market in United Kingdom covers an estimated 4,362,040 people, concentrated in England and South East.
83.4% of the Fat Face audience are female, 16.6% are male, with an average age of 49.8 years.
Fat Face fans show strongest brand affinity for Travelodge (3.31×), Joe Brown (judge) (5.58×), and Mountain Warehouse (3.42×) over the country average.
Fat Face fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~800K), and South West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fat Face itself, the audience over-indexes on Joe Brown (judge) (5.58×), Mountain Warehouse (3.42×), Eurostar (3.55×), and The White Company (3.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fat Face. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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