Live events Audience in Germany
A data profile of the people who buy, follow and care about Live events in Germany — modelled from more than twelve digital signal sources. Live events has an estimated audience of 27,881,397 people in Germany.
The average Live events fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tour de France, Ryanair, Arnold Schwarzenegger, with strongest over-indexing on Tour de France (2.94× the country average).
Demographically, the Live events audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Live events fan in Germany is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Tour de France.
At a glance
The key figures that characterise the Live events profile in Germany.
Search interest · 12-month trend
Demographics of Live events fans
53.0% are female, 47.0% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.4 |
| Estimated audience size | 27,881,397 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Live events audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Geography
Where the Live events audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~7.5M | 1.25× | |
| 02 | Bremen | ~300K | 1.21× | |
| 03 | Hessen | ~2.5M | 1.08× | |
| 04 | Saarland | ~400K | 1.06× | |
| 05 | Thüringen | ~700K | 1.01× | |
| 06 | Berlin | ~1M | 0.99× | |
| 07 | Mecklenburg-Vorpommern | ~500K | 0.98× | |
| 08 | Sachsen-Anhalt | ~700K | 0.96× | |
| 09 | Brandenburg | ~800K | 0.95× | |
| 10 | Hamburg | ~600K | 0.95× | |
| 11 | Baden-Württemberg | ~3.5M | 0.94× | |
| 12 | Niedersachsen | ~2.5M | 0.94× | |
| 13 | Rheinland-Pfalz | ~1.5M | 0.93× | |
| 14 | Schleswig-Holstein | ~900K | 0.90× | |
| 15 | Bayern | ~4M | 0.89× | |
| 16 | Sachsen | ~1M | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Live events audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 4.04× | ||
| 02 | Arnold Schwarzenegger | Movies & TV | 3.57× | ||
| 03 | Sports betting | Games | 3.52× | ||
| 04 | FIS Alpine Ski World Cup | Sports | 3.50× | ||
| 05 | Iron Maiden | Music & Radio | 3.44× | ||
| 06 | Vegetable Gardening | Food & Beverages | 2.97× | ||
| 07 | Tour de France | Sports | 2.94× | ||
| 08 | Minecraft | Games | 2.54× | ||
| 09 | Dairy | Food & Beverages | 2.35× | ||
| 10 | Electric guitar | Music & Radio | 2.12× | ||
| 11 | Livestock | Pets & Animals | 1.88× | ||
| 12 | Art exhibition | Arts & Culture | 1.83× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 1.82× | ||
| 14 | French Bulldog | Pets & Animals | 1.79× | ||
| 15 | Siberian Husky | Pets & Animals | 1.78× | ||
| 16 | Ryanair | Travel & Leisure | 1.73× | ||
| 17 | Labrador Retriever | Pets & Animals | 1.72× | ||
| 18 | Fressnapf | Shopping | 1.70× | ||
| 19 | Musical instrument | Music & Radio | 1.66× | ||
| 20 | House music | Music & Radio | 1.57× |
Personality of the Live events audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.20× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Frequently asked questions
How many fans does Live events have in Germany?
Live events has an estimated audience of 27,881,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Live events fans?
53.0% of Live events fans are female, 47.0% are male, with an average age of 37.4 years.
Which brands do Live events fans like most?
Live events fans show strongest brand affinity for Tour de France (2.94×), Ryanair (1.73×), and Arnold Schwarzenegger (3.57×) over the country average.
Where do Live events fans live in Germany?
Live events fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7.5M), Bayern (reach ~4M), and Baden-Württemberg (reach ~3.5M). These three regions account for the largest share of the active audience.
What other brands do Live events fans also like?
Beyond Live events itself, the audience over-indexes on Ryanair (1.73×), Arnold Schwarzenegger (3.57×), House music (1.57×), and Sports betting (3.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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