Live events Audience in Germany
Live events has an estimated audience of 27,881,397 people in Germany. 53.0% are female, 47.0% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Stradivarius, Figure painting (hobby), Information sensitivity.
The average Live events fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Stradivarius, with strongest over-indexing on Progressive rock (4.02× the country average). Demographically, the Live events audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.4 |
| Estimated audience size | 27,881,397 |
Audience persona
The typical Live events fan in Germany is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 7,505,555 | 1.23× |
| Bayern | 4,217,543 | 0.94× |
| Baden-Württemberg | 3,719,515 | 0.98× |
| Niedersachsen | 2,477,947 | 0.92× |
| Hessen | 2,437,764 | 1.15× |
| Berlin | 1,301,036 | 1.04× |
| Sachsen | 1,127,601 | 0.82× |
| Rheinland-Pfalz | 1,126,856 | 0.81× |
| Thüringen | 768,085 | 1.08× |
| Brandenburg | 745,972 | 0.86× |
| Schleswig-Holstein | 723,832 | 0.72× |
| Sachsen-Anhalt | 628,177 | 0.87× |
| Hamburg | 582,157 | 0.92× |
| Mecklenburg-Vorpommern | 466,160 | 0.88× |
| Saarland | 394,754 | 1.15× |
| Bremen | 387,389 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.02× | Music & Radio |
| Gil Ofarim | 2.01× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Figure painting (hobby) | 3.08× | Arts & Culture |
| Information sensitivity | 3.49× | Technology & Electronics |
| Google Home | 3.54× | Technology & Electronics |
| Headhunters (film) | 2.87× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.56× | Music & Radio |
| Preacher (comics) | 3.37× | Literature |
| Hauptschule | 3.81× | Kids & Family |
| Catania | 4.01× | Travel & Leisure |
| The Equalizer | 2.17× | Movies & TV |
| Glashütte | 1.89× | Travel & Leisure |
| Building insulation | 1.84× | Home & Garden |
| San Gil | 1.8× | Travel & Leisure |
| Caprivi Strip | 4.1× | |
| Gloria | 1.98× | Music & Radio |
| Footloose (1984 film) | 2.19× | Movies & TV |
| Gumbal | 2.29× | Cars & Mobility |
| Pro-Ject | 2.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.26 |
| Indulgence | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.15 |
| Sports Activity | POWER | 1.02 |
| Career Orientation | POWER | 0.98 |
| Price Sensitivity | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Live events have in Germany?
Live events has an estimated audience of 27,881,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Live events fans?
53.0% of Live events fans are female, 47.0% are male, with an average age of 37.4 years.
Which brands do Live events fans like most?
Live events fans show strongest brand affinity for Progressive rock (4.02×), Gil Ofarim (2.01×), and Stradivarius (1.82×) over the country average.
Where do Live events fans live in Germany?
Live events fans in Germany are most concentrated in Nordrhein-Westfalen (reach 7,505,555), Bayern (reach 4,217,543), and Baden-Württemberg (reach 3,719,515). These three regions account for the largest share of the active audience.
What other brands do Live events fans also like?
Beyond Live events itself, the audience over-indexes on Gil Ofarim (2.01×), Stradivarius (1.82×), Figure painting (hobby) (3.08×), and Information sensitivity (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.