A data profile of the people who buy, follow and care about Live events in India — modelled from more than twelve digital signal sources. Live events has an estimated audience of 33,474,209 people in India.
Live events has an estimated audience of 33,474,209 people in India. 27.6% are female, 72.4% are male, average age 31.3. Top brand affinities: Concerts, Bars, Google News, Piano, Electric guitar.
Top brand affinities include Concerts, Bars, Google News, with strongest over-indexing on Concerts (1.58× the country average).
Demographically, the Live events audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Live events fan in India is more male, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the Live events profile in India.
27.6% are female, 72.4% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 31.3 |
| Estimated audience size | 33,474,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Live events audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABC | Movies & TV | 2.00× | ||
| 02 | Cello | Music & Radio | 1.95× | ||
| 03 | Saxophone | Music & Radio | 1.86× | ||
| 04 | Keira Knightley | Movies & TV | 1.75× | ||
| 05 | Google News | News | 1.65× | ||
| 06 | Electric guitar | Music & Radio | 1.62× | ||
| 07 | Gong Yoo | Movies & TV | 1.62× | ||
| 08 | Violin | Music & Radio | 1.61× | ||
| 09 | Song Hye-kyo | Fashion & Accessoires | 1.61× | ||
| 10 | Target Corporation | Shopping | 1.60× | ||
| 11 | Song Joong-ki | Movies & TV | 1.60× | ||
| 12 | Ian Somerhalder | Movies & TV | 1.60× | ||
| 13 | Bars | Travel & Leisure | 1.59× | ||
| 14 | Acoustic guitar | Music & Radio | 1.59× | ||
| 15 | Concerts | Music & Radio | 1.58× | ||
| 16 | Hamlet | Literature | 1.56× | ||
| 17 | Piano | Music & Radio | 1.55× | ||
| 18 | Allkpop | Music & Radio | 1.55× | ||
| 19 | Curly Hair | Beauty & Wellness | 1.52× | ||
| 20 | IU (singer) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Indulgence | JOY | 1.11× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.90× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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