A data profile of the people who buy, follow and care about Live events in Ireland — modelled from more than twelve digital signal sources. Live events has an estimated audience of 2,278,787 people in Ireland.
Live events has an estimated audience of 2,278,787 people in Ireland. 57.4% are female, 42.6% are male, average age 39.0. Top brand affinities: Bad Bunny, Malta, El Corte Inglés, Ukulele, Louis Tomlinson.
Top brand affinities include Bad Bunny, Malta, El Corte Inglés, with strongest over-indexing on Bad Bunny (1.8× the country average).
Demographically, the Live events audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Live events fan in Ireland is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Live events profile in Ireland.
57.4% are female, 42.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 39.0 |
| Estimated audience size | 2,278,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Live events audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 1.98× | ||
| 02 | Sanrio | Business & Career | 1.93× | ||
| 03 | Ukulele | Music & Radio | 1.81× | ||
| 04 | Bad Bunny | Music & Radio | 1.80× | ||
| 05 | Malta | Travel & Leisure | 1.73× | ||
| 06 | Webtoon | Internet & Social Media | 1.65× | ||
| 07 | Louis Tomlinson | Music & Radio | 1.64× | ||
| 08 | Mytheresa.com | Shopping | 1.64× | ||
| 09 | Chris Paul | Sports | 1.59× | ||
| 10 | Shaquille O'Neal | Sports | 1.55× | ||
| 11 | Kevin Durant | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.07× | |
| Extroversion | THRILL | 1.06× | |
| Career Orientation | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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