Live events Audience in United Kingdom
Live events has an estimated audience of 33,990,424 people in United Kingdom. 56.9% are female, 43.1% are male, average age 42.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: DeviantArt, Luxury yacht, TUI, Expensive Taste, Purchase discount.
The average Live events fan in United Kingdom is 42.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include DeviantArt, Luxury yacht, TUI, with strongest over-indexing on DeviantArt (4.21× the country average). Demographically, the Live events audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.6 |
| Estimated audience size | 33,990,424 |
Audience persona
The typical Live events fan in United Kingdom is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for DeviantArt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 25,492,818 | 1.2× |
| South East | 4,406,883 | 0.97× |
| Yorkshire and the Humber | 3,576,582 | 1.31× |
| South West | 2,901,127 | 1.04× |
| East of England | 2,737,797 | 0.88× |
| Scotland | 2,710,184 | 0.89× |
| North West | 2,266,400 | 0.62× |
| East Midlands | 2,042,505 | 0.85× |
| Wales | 1,862,066 | 0.96× |
| West Midlands | 1,722,888 | 1.18× |
| North East | 1,514,306 | 1.15× |
| Northern Ireland | 994,238 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 4.21× | Internet & Social Media |
| Luxury yacht | 3.03× | Travel & Leisure |
| TUI | 1.72× | Travel & Leisure |
| Expensive Taste | 2.22× | Business & Career |
| Purchase discount | 3.11× | Shopping |
| Home business | 3.2× | Business & Career |
| Ticketmaster | 1.53× | Travel & Leisure |
| Mango | 2.82× | Shopping |
| We Buy Any Car | 1.67× | Cars & Mobility |
| COS | 2.36× | Shopping |
| Crossword | 1.55× | Games |
| Dailymotion | 2.73× | Movies & TV |
| Christmas Gift | 2.8× | Kids & Family |
| Love & Sex | 3.07× | Kids & Family |
| Hip-hop dance | 2.93× | Sports |
| Longchamp | 2.93× | Fashion & Accessoires |
| Joules | 2.27× | Fashion & Accessoires |
| Lebara | 2.85× | Technology & Electronics |
| French Bulldog | 1.63× | Pets & Animals |
| Cameron Diaz | 3.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.15 |
| Individualism | JOY | 1.08 |
| Social Media Usage | JOY | 1.06 |
| Travelling | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Live events have in United Kingdom?
Live events has an estimated audience of 33,990,424 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Live events fans?
56.9% of Live events fans are female, 43.1% are male, with an average age of 42.6 years.
Which brands do Live events fans like most?
Live events fans show strongest brand affinity for DeviantArt (4.21×), Luxury yacht (3.03×), and TUI (1.72×) over the country average.
Where do Live events fans live in United Kingdom?
Live events fans in United Kingdom are most concentrated in England (reach 25,492,818), South East (reach 4,406,883), and Yorkshire and the Humber (reach 3,576,582). These three regions account for the largest share of the active audience.
What other brands do Live events fans also like?
Beyond Live events itself, the audience over-indexes on Luxury yacht (3.03×), TUI (1.72×), Expensive Taste (2.22×), and Purchase discount (3.11×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.