A data profile of the people who buy, follow and care about Live events in United Kingdom — modelled from more than twelve digital signal sources. Live events has an estimated audience of 33,990,424 people in United Kingdom.
The average Live events fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Underground hip hop, Cameron Diaz, Google Images, with strongest over-indexing on Underground hip hop (1.52× the country average).
Demographically, the Live events audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Live events fan in United Kingdom is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Underground hip hop.
The key figures that characterise the Live events profile in United Kingdom.
56.9% are female, 43.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.6 |
| Estimated audience size | 33,990,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Live events audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Where the Live events audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~25M | 1.19× | |
| 02 | Yorkshire and the Humber | ~3M | 1.15× | |
| 03 | West Midlands | ~1.5M | 1.09× | |
| 04 | North East | ~1.5M | 1.03× | |
| 05 | South West | ~3M | 1.01× | |
| 06 | Wales | ~2M | 0.99× | |
| 07 | Northern Ireland | ~1M | 0.99× | |
| 08 | South East | ~4.5M | 0.98× | |
| 09 | East Midlands | ~2.5M | 0.97× | |
| 10 | East of England | ~3M | 0.96× | |
| 11 | Scotland | ~3M | 0.96× | |
| 12 | North West | ~3M | 0.89× |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transgender activism | Politics & Society | 2.32× | ||
| 02 | Drambuie | Food & Beverages | 2.29× | ||
| 03 | Chyler Leigh | Fashion & Accessoires | 2.09× | ||
| 04 | Caitlyn Jenner | Fashion & Accessoires | 2.03× | ||
| 05 | Ricky Martin | Music & Radio | 1.83× | ||
| 06 | Cameron Diaz | Movies & TV | 1.70× | ||
| 07 | Richmond Football Club | Sports | 1.68× | ||
| 08 | Depop | Fashion & Accessoires | 1.64× | ||
| 09 | Pitbull (rapper) | Music & Radio | 1.64× | ||
| 10 | Google Images | Internet & Social Media | 1.61× | ||
| 11 | My Hero Academia | Literature | 1.59× | ||
| 12 | Forex Factory | Business & Career | 1.59× | ||
| 13 | Fluminense FC | Sports | 1.56× | ||
| 14 | Death Note | Literature | 1.55× | ||
| 15 | Joseph Fiennes | Movies & TV | 1.54× | ||
| 16 | Antoine Griezmann | Sports | 1.54× | ||
| 17 | Giveaways | Shopping | 1.53× | ||
| 18 | Underground hip hop | Music & Radio | 1.52× | ||
| 19 | Australian Football League | Sports | 1.51× | ||
| 20 | Chennai Super Kings | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Individualism | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.92× | |
| Tradition | CONSERVATISM | 0.92× | |
| Design Affinity | PREMIUM | 0.93× |
Live events has an estimated audience of 33,990,424 people in United Kingdom, concentrated in England and South East.
56.9% of Live events fans are female, 43.1% are male, with an average age of 42.6 years.
Live events fans show strongest brand affinity for Underground hip hop (1.52×), Cameron Diaz (1.7×), and Google Images (1.61×) over the country average.
Live events fans in United Kingdom are most concentrated in England (reach ~25M), South East (reach ~4.5M), and North West (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Live events itself, the audience over-indexes on Cameron Diaz (1.7×), Google Images (1.61×), Depop (1.64×), and Joseph Fiennes (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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