A data profile of the people who buy, follow and care about Live events in Canada — modelled from more than twelve digital signal sources. Live events has an estimated audience of 17,035,663 people in Canada.
The average Live events fan in Canada is 39.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Jake Paul, BTS, with strongest over-indexing on Bad Bunny (2.75× the country average).
Demographically, the Live events audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 10 regions tracked by Rascasse.
The typical Live events fan in Canada is balanced, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Live events profile in Canada.
52.6% are female, 47.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.3 |
| Estimated audience size | 17,035,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Live events audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
Where the Live events audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~100K | 1.24× | |
| 02 | Newfoundland and Labrador | ~300K | 1.05× | |
| 03 | New Brunswick | ~400K | 1.00× | |
| 04 | Saskatchewan | ~500K | 0.98× | |
| 05 | Nova Scotia | ~500K | 0.97× | |
| 06 | Manitoba | ~600K | 0.95× | |
| 07 | Alberta | ~2M | 0.87× | |
| 08 | British Columbia | ~2M | 0.86× | |
| 09 | Ontario | ~6M | 0.82× | |
| 10 | Quebec | ~3.5M | 0.81× |
The strongest cross-interests of the Live events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.75× | ||
| 02 | Lee Min-ho | Fashion & Accessoires | 2.16× | ||
| 03 | Sanrio | Business & Career | 1.96× | ||
| 04 | OtterBox | Technology & Electronics | 1.83× | ||
| 05 | Jake Paul | Internet & Social Media | 1.81× | ||
| 06 | Allkpop | Music & Radio | 1.80× | ||
| 07 | Song Hye-kyo | Fashion & Accessoires | 1.80× | ||
| 08 | Princess Polly | Fashion & Accessoires | 1.75× | ||
| 09 | tarte cosmetics | Beauty & Wellness | 1.70× | ||
| 10 | FentyBeauty | Beauty & Wellness | 1.66× | ||
| 11 | BTS | Music & Radio | 1.61× | ||
| 12 | Kyrie Irving | Sports | 1.57× | ||
| 13 | Lucy Hale | Movies & TV | 1.55× | ||
| 14 | Eredivisie | Sports | 1.55× | ||
| 15 | Games Workshop | Games | 1.54× | ||
| 16 | Tyler Perry | Movies & TV | 1.51× | ||
| 17 | Massimo Dutti | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.06× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Sustainability | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.93× | |
| Mindfulness | BALANCE | 0.94× |
Live events has an estimated audience of 17,035,663 people in Canada, concentrated in Ontario and Quebec.
52.6% of Live events fans are female, 47.4% are male, with an average age of 39.3 years.
Live events fans show strongest brand affinity for Bad Bunny (2.75×), Jake Paul (1.81×), and BTS (1.61×) over the country average.
Live events fans in Canada are most concentrated in Ontario (reach ~6M), Quebec (reach ~3.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Live events itself, the audience over-indexes on Jake Paul (1.81×), BTS (1.61×), Princess Polly (1.75×), and Allkpop (1.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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