Live events Audience in Canada
Live events has an estimated audience of 17,035,663 people in Canada. 52.6% are female, 47.4% are male, average age 39.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, Jake Paul, Princess Polly, BTS, Allkpop.
The average Live events fan in Canada is 39.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, Jake Paul, Princess Polly, with strongest over-indexing on Bad Bunny (2.75× the country average). Demographically, the Live events audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Live events fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.3 |
| Estimated audience size | 17,035,663 |
Audience persona
The typical Live events fan in Canada is balanced, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,843,449 | 0.82× |
| Quebec | 3,304,352 | 0.81× |
| British Columbia | 2,198,056 | 0.86× |
| Alberta | 1,835,136 | 0.87× |
| Manitoba | 608,232 | 0.95× |
| Saskatchewan | 528,565 | 0.98× |
| Nova Scotia | 492,717 | 0.97× |
| New Brunswick | 392,802 | 1.0× |
| Newfoundland and Labrador | 271,066 | 1.05× |
| Prince Edward Island | 103,959 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.75× | Music & Radio |
| Jake Paul | 1.81× | Internet & Social Media |
| Princess Polly | 1.75× | Fashion & Accessoires |
| BTS | 1.61× | Music & Radio |
| Allkpop | 1.8× | Music & Radio |
| FentyBeauty | 1.66× | Beauty & Wellness |
| Sanrio | 1.96× | Business & Career |
| Tyler Perry | 1.51× | Movies & TV |
| Games Workshop | 1.54× | Games |
| Kyrie Irving | 1.57× | Sports |
| OtterBox | 1.83× | Technology & Electronics |
| Lee Min-ho | 2.16× | Fashion & Accessoires |
| Lucy Hale | 1.55× | Movies & TV |
| Massimo Dutti | 1.5× | Shopping |
| Song Hye-kyo | 1.8× | Fashion & Accessoires |
| Eredivisie | 1.55× | Sports |
| tarte cosmetics | 1.7× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.06 |
| Extroversion | THRILL | 1.06 |
| Urban Lifestyle | OPEN | 1.04 |
| Sustainability | BALANCE | 1.03 |
| Pet Ownership | JOY | 1.03 |
| Risk Appetite | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.9% |
| China | 5.5% |
See Live events audiences in other countries
More Music & Radio audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Live events have in Canada?
Live events has an estimated audience of 17,035,663 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Live events fans?
52.6% of Live events fans are female, 47.4% are male, with an average age of 39.3 years.
Which brands do Live events fans like most?
Live events fans show strongest brand affinity for Bad Bunny (2.75×), Jake Paul (1.81×), and Princess Polly (1.75×) over the country average.
Where do Live events fans live in Canada?
Live events fans in Canada are most concentrated in Ontario (reach 5,843,449), Quebec (reach 3,304,352), and British Columbia (reach 2,198,056). These three regions account for the largest share of the active audience.
What other brands do Live events fans also like?
Beyond Live events itself, the audience over-indexes on Jake Paul (1.81×), Princess Polly (1.75×), BTS (1.61×), and Allkpop (1.8×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.