Rascasse Audience Intelligence

Live events Audience in United States

A data profile of the people who buy, follow and care about Live events in United States — modelled from more than twelve digital signal sources. Live events has an estimated audience of 151,465,304 people in United States.

#17among Topic in United States#1in Music & Radio

The average Live events fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Clarinet, with strongest over-indexing on Planet Fitness (2.08× the country average).

Demographically, the Live events audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Live events fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Live events profile in United States.

Audience size
151.5M
in United States
Gender
53.8%♀
46.2% male
Age
38.7
average years
Country rank
#24
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Live events fans

53.8% are female, 46.2% are male, average age 38.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Live events audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.7
Estimated audience size151,465,304
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Live events audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Live events audience comes from United States.

Worldwide audience distribution share by country for Live events
CountryShare
United States18.6%
Japan6.9%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Live events audience in United States is strongest.

Fig. 05

Top regions by affinity

Live events fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~500K2.65×
02Missouri~3M1.24×
03Alaska~400K1.14×
04Vermont~300K1.14×
05South Dakota~400K1.10×
06California~18M1.07×
07Montana~400K1.07×
08Washington, District of Columbia~500K1.06×
09Maryland~2.5M1.02×
10Delaware~400K1.02×
11Hawaii~700K1.00×
12Rhode Island~500K1.00×
13Minnesota~2M0.98×
14West Virginia~700K0.98×
15Maine~500K0.98×
16Nevada~1.5M0.97×
17New Hampshire~600K0.97×
18New York~8M0.96×
19Utah~1.5M0.96×
20Idaho~700K0.96×
21Arkansas~1M0.95×
22Mississippi~1M0.95×
23Iowa~1M0.95×
24Kansas~1M0.95×
25Pennsylvania~5M0.94×
26Kentucky~2M0.94×
27Oklahoma~1.5M0.94×
28New Mexico~700K0.94×
29Nebraska~700K0.94×
30Georgia~4.5M0.93×
31Virginia~3.5M0.92×
32Indiana~2.5M0.90×
33Oregon~1.5M0.90×
34Connecticut~1.5M0.90×
35Texas~12M0.89×
36New Jersey~3.5M0.89×
37Arizona~3M0.89×
38Tennessee~2.5M0.89×
39Wisconsin~2M0.89×
40South Carolina~2M0.89×
41Louisiana~1.5M0.89×
42Washington~2.5M0.88×
43Florida~9M0.87×
44North Carolina~4M0.87×
45Colorado~2M0.87×
46Illinois~4.5M0.86×
47Michigan~3.5M0.86×
48Ohio~4M0.85×
49Alabama~2M0.85×
50Massachusetts~2.5M0.84×
Fig. 06

Affinity by region

Affinity by region — Live events, United States
0.84×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Live events audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Live events audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio3.40×
02SaxophoneMusic & Radio3.17×
03CelloMusic & Radio2.95×
04Universal StudiosMovies & TV2.76×
05FunkoKids & Family2.66×
06FC Bayern MunichSports2.59×
07Diaper bagKids & Family2.58×
08PonytailFashion & Accessoires2.51×
09Princess PollyFashion & Accessoires2.47×
10Largemouth bassFood & Beverages2.29×
11Planet FitnessSports2.08×
12Hiking trailsSports2.06×
13ViolinMusic & Radio1.97×
14MetaphysicsBusiness & Career1.89×
15Bass guitarMusic & Radio1.83×
16Fly fishingSports1.69×
17LumberHome & Garden1.69×
18Golf ChannelSports1.63×
19Tabletop gameGames1.62×
20CarpentryHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Live events audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Live events audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.11×
Community OrientationOPEN1.05×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Live events audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
Quality AwarenessPREMIUM0.95×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Live events have in United States?

Live events has an estimated audience of 151,465,304 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Live events fans?

53.8% of Live events fans are female, 46.2% are male, with an average age of 38.7 years.

03

Which brands do Live events fans like most?

Live events fans show strongest brand affinity for Planet Fitness (2.08×), Diaper bag (2.58×), and Clarinet (3.4×) over the country average.

04

Where do Live events fans live in United States?

Live events fans in United States are most concentrated in California (reach ~18M), Texas (reach ~12M), and Florida (reach ~9M). These three regions account for the largest share of the active audience.

05

What other brands do Live events fans also like?

Beyond Live events itself, the audience over-indexes on Diaper bag (2.58×), Clarinet (3.4×), Bass guitar (1.83×), and Saxophone (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Live events audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →