Live events Audience in United States

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Live events has an estimated audience of 151,465,304 people in United States. 53.8% are female, 46.2% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Live events fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (21.09× the country average). Demographically, the Live events audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Lifestyle cluster

Demographics of Live events fans

Demographic split for Live events audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.7
Estimated audience size151,465,304

Audience persona

The typical Live events fan in United States is balanced, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Live events in United States
RegionReachAffinity
California18,309,1991.1×
Texas11,332,1350.87×
New York8,461,5231×
Florida8,352,7090.81×
Pennsylvania4,554,8430.89×
Georgia4,264,7530.91×
Illinois4,130,9370.82×
North Carolina3,463,5820.76×
Ohio3,449,5270.74×
New Jersey3,336,7080.87×
Missouri3,275,7211.34×
Virginia3,217,0890.87×
Michigan2,960,3210.75×
Tennessee2,478,5410.82×
Maryland2,445,6540.94×
Indiana2,440,4500.88×
Minnesota2,315,1411.07×
Arizona2,306,3630.75×
Washington2,202,8950.73×
Massachusetts2,013,6460.67×
Colorado1,723,6020.72×
Kentucky1,631,8700.86×
South Carolina1,625,8870.71×
Wisconsin1,374,1260.6×
Oklahoma1,365,5330.81×
Louisiana1,297,6540.66×
Nevada1,260,5190.86×
Oregon1,171,2250.67×
Utah1,164,2310.86×
Connecticut1,157,3160.76×
Alabama1,068,5390.5×
Arkansas1,047,2330.84×
Iowa975,2450.78×
Mississippi842,0040.67×
Kansas813,2640.68×
Hawaii654,0711×
Idaho599,1080.79×
Washington, District of Columbia596,0131.31×
West Virginia556,0910.79×
Alaska537,4801.71×
North Dakota516,1505.85×
Nebraska486,0650.64×
Montana483,7591.15×
New Mexico483,5270.64×
Maine479,0250.88×
South Dakota477,4881.36×
New Hampshire458,1970.77×
Rhode Island442,4430.92×
Vermont435,1691.64×
Delaware396,2220.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Live events audience
BrandAffinityCategory
Google Maps21.09×Internet & Social Media
Capital One20.06×Business & Career
Indeed.com19.16×Business & Career
CarGurus20.37×Cars & Mobility
Enterprise Rent-A-Car20.13×Cars & Mobility
Google News18.65×News
Circle K18.99×Shopping
Aaron Rodgers16.69×Sports
Apple Store20.52×Shopping
DeviantArt17.57×Internet & Social Media
Beetlejuice11.98×Movies & TV
Khan Academy20.58×Business & Career
ICloud22.58×Technology & Electronics
AccuWeather15.18×Home & Garden
Diane Keaton12.29×Movies & TV
Bruce Willis14.29×Movies & TV
Google Earth19.63×Internet & Social Media
DuckDuckGo17.81×Internet & Social Media
Jeff Bezos21.5×Business & Career
Billy Bob Thornton16.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Live events audience
TraitClusterScore
Social Media UsageJOY1.04
ExtroversionTHRILL0.99
MindfulnessBALANCE0.93
TraditionCONSERVATISM0.93
Price SensitivityPREMIUM0.92
Luxury OrientationPREMIUM0.89

Worldwide distribution

Worldwide audience distribution share by country for Live events
CountryShare
United States18.6%
Japan6.9%
China5.5%

See Live events audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Live events have in United States?

Live events has an estimated audience of 151,465,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Live events fans?

53.8% of Live events fans are female, 46.2% are male, with an average age of 38.7 years.

Which brands do Live events fans like most?

Live events fans show strongest brand affinity for Google Maps (21.09×), Capital One (20.06×), and Indeed.com (19.16×) over the country average.

Where do Live events fans live in United States?

Live events fans in United States are most concentrated in California (reach 18,309,199), Texas (reach 11,332,135), and New York (reach 8,461,523). These three regions account for the largest share of the active audience.

What other brands do Live events fans also like?

Beyond Live events itself, the audience over-indexes on Capital One (20.06×), Indeed.com (19.16×), CarGurus (20.37×), and Enterprise Rent-A-Car (20.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Live events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.